A successful Giving Tuesday campaign requires certain thoughtful elements. To help you identify and wrap all of these factors into your page, we sat down with the customer success management team at Classy for their advice on how to design a stellar campaign.

To understand how donors engage with disaster relief fundraising campaigns, this blog post examines disaster relief campaigns and compares them to regular campaigns occurring during the same time.

When First Book was online fundraising through Blackbaud Luminate, their checkout page conversion rates were sub-par. After they switched to Classy, the platform helped them increase conversion rates by 18.5 percent.

If you operate your Giving Tuesday campaign on a platform without donor acquisition and nurturing tools like those available on Classy, the day’s success threatens to be a blip on your larger fundraising calendar that fails to fuel your efforts into the year-end giving season and the following year.

Giving Tuesday is just around the corner, so use these ideas and resources to mobilize supporters and kickstart year-end fundraising.

While traditional text-to-give has generated a lot of buzz, it might not be the best strategy for your nonprofit. Hear from our customer success managers about its drawbacks and how it could end up causing issues for your fundraising.

Our own analysis reveals that Giving Tuesday is an incredibly important day, not only for the spike we see in donations, but also for the increase in the number of new and recurring donors.

These creative Giving Tuesday fundraising ideas are just what your nonprofit needs to stand out on November 27.

Take our this online fundraising quiz to help dispel common misconceptions around online fundraising best practices and find out how your fundraising efforts fit into the social sector.

This post examines the 2016 presidential election’s impact on donations, recurring gifts, and different causes.