Although plenty of literature describes how capital campaigns differ from traditional fundraising methods, at the end of the day, the process doesn’t need to be a radical departure from your ongoing development work and best practices. This post outlines what a capital campaign is and how you can manage it in four phases using modern fundraising techniques.

Your nonprofit’s mission statement can be such a powerful driver because it ties almost everything back to your “why.” The same is true for your own personal mission statement.

A fully-realized data integration strategy lends structure to the flow of data, and creates guidelines for how data will be maintained over time. This post reviews data integration best practices and provides tips for getting started.

To grow your monthly giving program, you need more than a “set it and forget it” initiative. Prioritize passive and active promotion year-round to build awareness and grow your program.

Use these 9 examples to help guide your strategy and send the right messages—that convert—at the right time during your next email marketing campaign.

Here are four basic steps that can help you determine when to expand and how to prepare for new development team members.

While your different goals stand apart, they’re also united by a common desired outcome—you want users to take action and support your organization. Find out how you can encourage this kind of user behavior.

Learn how two Big Brothers Big Sisters of America affiliates leveraged Classy to reach triple-digit growth in their online fundraising and ticketed events.

In this post, we’ll review this peer-to-peer fundraising strategy, how it generates income all year long, and additional promotional tactics that will boost your results.

Brady Josephson is a charity nerd, entrepreneur, digital marketer, professor, and writer. He’s the vice president of innovation and optimization at NextAfter—a fundraising research lab… keep reading