Future-Proofing Your Fundraising: The State of Modern Philanthropy 2021 [REPORT]

Jess Woloszyn

The State of Modern Philanthropy is back for 2021.

Today’s nonprofit organizations will still require regular evaluation against data-driven insights to thrive into the future. 

We’ve surfaced the most valuable and forward-thinking insights from over 4,800 organizations and across 46,000 campaigns. Collectively, these new data points and recommendations give charitable organizations and leaders across the sector a clear path forward through the fundraising landscape.

Download the State of Modern Philanthropy 2021

Key Lessons From a Year Like No Other 

The State of Modern Philanthropy 2021 dives into fundraising data from 2020 that will help organizations optimize their supporter acquisition and conversion, retention, and supporter giving experience to maximize donor lifetime value—no matter what circumstances the future might hold.

We don’t pretend to know what the future holds, but with the right planning, we can continue to design solutions that will keep your nonprofit mission moving forward. We hope that the findings in this report inspire and inform your work. It is through your dedication, sacrifice, and determination that we will move the world forward in the years to come.

- Soraya Alexander
SVP of Marketing and Customer Growth at Classy

We’ve designed The State of Modern Philanthropy to make it easier than ever to apply key findings in a way that’s unique to your organization.

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Strengthen decision-making with fundraising insights such as: 


  • Key elements of a modern supporter experience
  • Mobile and social influence on donations and conversion
  • The power of registration with fundraising and peer-to-peer
  • Supporter retention and recurring giving takeaways
  • The impact of payment options on donor lifetime value

How the State of Modern Philanthropy Has Evolved

See just how far the industry has come with a look at past reports:

The State of Modern Philanthropy 2020: Deconstructing the Online Donor Journey

The State of Modern Philanthropy 2019: Trends in Return Donor Behavior

The State of Modern Philanthropy 2018: Examining Online Fundraising Trends

Put Your Insights Into Action at the Collaborative

This new data comes at an exciting time as we’re approaching our 2021 virtual nonprofit conference. There, we’ll be uniting thousands of nonprofits and over 50 speakers to discuss just where the sector is headed based on data-driven insights like those found in this year’s report.

Attend the 2021 Collaborative: Virtual Sessions Free

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