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Future-Proofing Your Fundraising: The State of Modern Philanthropy 2021 [REPORT]


By Jess Woloszyn

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Published May 24, 2021 Reading Time: 2 minutes

Today’s nonprofit organizations will still require regular evaluation against data-driven insights to thrive into the future.

In 2021, we’ve surfaced the most valuable and forward-thinking insights from over 4,800 organizations and across 46,000 campaigns. Collectively, these new data points and recommendations give charitable organizations and leaders across the sector a clear path forward through the fundraising landscape.

Key Lessons From a Year Like No Other 

The State of Modern Philanthropy 2021 dives into fundraising data from 2020 that will help organizations optimize their supporter acquisition and conversion, retention, and supporter giving experience to maximize donor lifetime value—no matter what circumstances the future might hold.

We don’t pretend to know what the future holds, but with the right planning, we can continue to design solutions that will keep your nonprofit mission moving forward. We hope that the findings in this report inspire and inform your work. It is through your dedication, sacrifice, and determination that we will move the world forward in the years to come.

- Soraya Alexander

SVP of Marketing and Customer Growth at Classy

We’ve designed The State of Modern Philanthropy to make it easier than ever to apply key findings in a way that’s unique to your organization.

Strengthen decision-making with fundraising insights such as: 

state of modern philanthropy
  • Key elements of a modern supporter experience
  • Mobile and social influence on donations and conversion
  • The power of registration with fundraising and peer-to-peer
  • Supporter retention and recurring giving takeaways
  • The impact of payment options on donor lifetime value

Benchmark Your Fundraising Potential

This year’s report comes right alongside the launch of our first online Benchmark Assessment. Take our free assessment to see how your fundraising results stack up against larger trends surfaced in The State of Modern Philanthropy.

Receive instant results that uncover new opportunities and access custom resources for a clear path to greater fundraising success.

How the State of Modern Philanthropy Has Evolved

See just how far the industry has come with a look at past reports:

The State of Modern Philanthropy 2020: Deconstructing the Online Donor Journey

The State of Modern Philanthropy 2019: Trends in Return Donor Behavior

The State of Modern Philanthropy 2018: Examining Online Fundraising Trends

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The State of Modern Philanthropy 2021

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