4 Storytelling Tips from Charity: Water’s Brand Content Lead [VIDEO]

1 min
Ellie Burke
Ellie Burke

For years I thought that good stories came from good storytellers. But as I’ve gotten older and I’ve had the opportunity to hear more stories, I wonder if the two are actually different things….

Tyler Riewer

At the 2018 Collaborative, Charity: Water’s brand content lead, Tyler Riewer, explored onstage what it means to create an effective story in the nonprofit space. Drawing from his personal experience in advertising and career at Charity: Water, Tyler revealed four storytelling tips that pull in audiences and move them to action.

Charity: Water's Brand Content Lead shares storytelling tips on stage at the Collaborative

Check out this free talk to learn:

  • How to illustrate a “hero’s journey” to drive engagement
  • How to help your story stand out among others
  • The power of hope in storytelling
  • How to leverage stories of human impact and transformation
  • Why it’s important to create a sense of investment


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