4 Storytelling Tips From Charity: Water’s Brand Content Lead [VIDEO]

2 min
speaker talking onstage at the Collaborative 2019

For years I thought that good stories came from good storytellers. But as I’ve gotten older and I’ve had the opportunity to hear more stories, I wonder if the two are actually different things….

Tyler Riewer

Tyler Riewer, brand content lead at charity: water, opened his talk at the 2018 Collaborative, Where Do Good Stories Come From?, with this quote. What he’s getting at is that you don’t have to be a naturally born storyteller in order to tell a scintillating story: with the right strategy and knowhow, we can all learn to flex this muscle.

Onstage, he discusses what it means for those in the nonprofit space to create an effective story that pulls in audiences and inspires them to take action. He draws upon his personal experiences from his life, time in advertising, and career with charity: water to outline four main storytelling tips for the audience:

For more nonprofit storytelling, marketing, and fundraising tips from industry experts, sign up and check out recordings from Classy’s virtual conference, the Collaborative: Virtual Sessions.


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