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4 Storytelling Tips From Charity: Water’s Brand Content Lead [VIDEO]

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By Ellie Burke

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Reading Time: 2 minutes

For years I thought that good stories came from good storytellers. But as I’ve gotten older and I’ve had the opportunity to hear more stories, I wonder if the two are actually different things….

Tyler Riewer

Tyler Riewer, brand content lead at charity: water, opened his talk at the 2018 Collaborative, Where Do Good Stories Come From?, with this quote. What he’s getting at is that you don’t have to be a naturally born storyteller in order to tell a scintillating story: with the right strategy and knowhow, we can all learn to flex this muscle.

Onstage, he discusses what it means for those in the nonprofit space to create an effective story that pulls in audiences and inspires them to take action. He draws upon his personal experiences from his life, time in advertising, and career with charity: water to outline four main storytelling tips for the audience:

Charity: Water's Brand Content Lead shares storytelling tips on stage at the Collaborative

Access the free charity: water video to learn:

  • How to illustrate a “hero’s journey” to drive engagement
  • How to help your story stand out among others
  • The power of hope in storytelling
  • How to leverage stories of human impact and transformation
  • Why it’s important to create a sense of investment

For more nonprofit storytelling, marketing, and fundraising tips, check out recordings from Classy’s first-ever online conference, the Collaborative: Virtual Sessions. Access the Extended Sessions to watch recordings of 34 live sessions from industry leaders and experts as well as 20 bonus sessions, all curated to follow our theme of “Adapt and Overcome” as the industry adjusts to the current landscape.


4 Storytelling Tips from Charity: Water's Brand Content Lead

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