What Makes a Successful Fundraising Campaign?
To that end, here at Classy, we stay on top of the most effective fundraising techniques that drive success. To help you take advantage of these strategies, we’ve investigated 10 successful campaigns and put together some lessons for you.
In each example, we introduce the organization and walk you through the tactics they used to create a powerhouse campaign. We then highlight takeaways for you to consider planning your next campaign.
Here’s a snapshot of the organizations and takeaways included:
- How San Francisco Zen Center built a targeted content strategy based on the interests of their audience
- What tactics Citizens’ Climate Lobby used to grow their recurring giving program
- How Heifer International empowers supporters to host DIY fundraising campaigns
- How the Christopher & Dana Reeve Foundation built and organized success tools for their supporters
We’re always learning from our nonprofit partners and their ingenuity. If any of these successful fundraising campaigns grab your attention, or they hit close to home for your organization, make sure to download the guide below for a deep dive into how it’s done.