brand storytelling
Marketing

Brand Storytelling: Lessons From Southwest Airlines [VIDEO]

Whether you’re building a “feel good” narrative, a direct appeal, or a detailed how-to about your operational processes, this video can help both your nonprofit’s brand and storytelling, no matter how big or small your team.

Why Google Analytics
Business, Technology, & Operations

4 Reasons You Should Obsess Over Google Analytics

Discover why Google Analytics is a central piece to the puzzle of your online presence and how it can help track information about your site like number of new visitors, where people enter your site from, and how long they stay on certain pages.

Fundraising

How Should Facebook Play Into Your Fundraising Strategy?

As the ways in which nonprofits can use Facebook continue to morph, it can be challenging to understand how to balance the platform alongside your other tools. While Facebook fundraising can be a great way to get eyes on your cause, there are some important limitations to consider before diving in.

Fundraising

Top Nonprofit Builds National “Network of Networks” to Grow

In 2017, The Honor Foundation (THF)—a two-time Classy 100 honoree—grew their online revenue on Classy by 64.2 percent year over year. THF reveals their number one secret for success and offers advice for organizations looking to achieve similar results.

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