Classy’s Top 7 Nonprofit Webinars of 2018

5 min
William Schmidt
Will Schmidt

Every year we design and host webinars specifically to help nonprofit professionals think outside the box, challenge the status quo, and create innovative solutions for their organization. We invite the top thinkers from across the social sector, and beyond, to share their expertise directly with you.

As the social sector marches forward into 2019, we took a look back at our 2018 catalog of webinars and rounded up the fan favorites. Explore the seven heaviest hitters below, and then download the recordings for each one to start learning today.

1. Donor Stewardship 101: How to Combat Donor Fatigue

In 2018, the Fundraising Effectiveness Project published survey results that included some alarming statistics. They reported that for every 100 donors gained, 99 were lost through donor attrition. In the social sector, high donor attrition statistics serve as a potent reminder that we need to be creative in how we identify and combat donor fatigue.

In this webinar, learn how to turn donor touchpoints into stewardship opportunities that keep your supporters engaged and motivated to keep coming back to your campaigns again and again.

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2. The State of Modern Philanthropy: Data Dive with Classy

 In 2017 we released our first fundraising report, The State of Modern Philanthropy, to provide you with actionable data that explores online and mobile fundraising trends as well as donor behavior across the Classy platform in 2017.

In this webinar, Classy’s lead data scientist, Dr. Ben Cipollini, gives a robust overview of the report and then dives into the data to share tips and insights on how you can apply it to your nonprofit.

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3. How to Double Your Online Fundraising in 12 Months or Less

When used the right way, your website, email lists, and social media platforms can be strong fundraising tools that help build an effective online fundraising strategy.

Learn how to take what you already have and turn it into an online giving machine with the potential to double your online fundraising in just one year. Then, get tips on how to turn donors into recurring givers, deliver a compelling donor message, and maximize revenue.

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4. Classy Workshop: How to Build Your Online Fundraising Calendar

Ditch the last-minute campaigns and stressful cycle of emergency appeals and regain control of your fundraising with an annual calendar.

In this interactive webinar, you’ll learn how to create your annual fundraising calendar with the guidance of our customer success managers. We provide a free fundraising calendar worksheet so you can start planning as our experts discuss best practices, tips, and strategies for an effective annual fundraising strategy. 

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5. Nonprofit Partnerships: How to Attract Corporate Partners

The world of corporate social responsibility is evolving, and strategies for corporate partnerships are becoming more involved. Nonprofits are seeking partners who can support more meaningful campaigns and initiatives beyond a simple donation.

Hear from Maureen Carlson, the Chief Strategy Officer at Catalist, who will teach you how to engage the right partners at the right times. Additionally, she’ll share exclusive corporate social responsibility insights from her perspective as an executive, so your team can build the most effective and relevant strategies that attract corporate support.

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6. The State of Recurring Giving

From Netflix all the way to Quip toothbrushes, people are enamored with the effortless convenience that comes with the subscription economy. As the trend continues to grow, the social sector stands to benefit a lot from this shift in consumer behavior.

Learn how to implement a recurring giving strategy with NextAfter, a fundraising research lab and consultancy, that helps nonprofits recruit, convert, and retain those valuable recurring donors.

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7. 5 Strategies to Diversify Your Fundraising Portfolio

With the recent changes to the tax law in America, diversifying your fundraising portfolio is more important than ever.

Hear from GuideStar on how you can identify and incorporate new streams of revenue into your fundraising. Further, learn how to successfully pivot when revenue streams dry up and how to tap new channels for more money throughout the year.

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This list contains our most popular webinars from 2018, but our library of nonprofit webinars goes much deeper. Make sure to explore what other topics we cover by checking out the link below.


Resources


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