Matt Scott is the Chief Executive Officer of CauseMic, a digital cause marketing and fundraising agency specializing in helping Classy clients leverage technology to scale… keep reading
Discover why Google Analytics is a central piece to the puzzle of your online presence and how it can help track information about your site like number of new visitors, where people enter your site from, and how long they stay on certain pages.
Although plenty of literature describes how capital campaigns differ from traditional fundraising methods, at the end of the day, the process doesn’t need to be a radical departure from your ongoing development work and best practices. This post outlines what a capital campaign is and how you can manage it in four phases using modern fundraising techniques.
Your nonprofit’s mission statement can be such a powerful driver because it ties almost everything back to your “why.” The same is true for your own personal mission statement.
Find out how Rise Against Hunger refined their existing tactics to see triple-digit growth in just one year.
Throwing a nonprofit event is a time-consuming effort. If you’re looking for a low-lift strategy to boost event attendance, try using discount codes.
The relationship between a national and chapter nonprofit can be challenging to navigate, but that doesn’t mean it has to be contentious. Learn strategies that can help foster healthy and mutually beneficial connections that boost your overall success.
As the ways in which nonprofits can use Facebook continue to morph, it can be challenging to understand how to balance the platform alongside your other tools. While Facebook fundraising can be a great way to get eyes on your cause, there are some important limitations to consider before diving in.
At the 2018 Collaborative, Charity: Water’s brand content lead, Tyler Riewer, explored onstage what it means to create an effective story in the nonprofit space. Drawing from his personal experience in advertising and career at Charity: Water, Tyler revealed the four components of a good story that pull in audiences and move them to action.
A fully-realized data integration strategy lends structure to the flow of data, and creates guidelines for how data will be maintained over time. This post reviews data integration best practices and provides tips for getting started.