Offline fundraising, like direct mail, is still a viable and effective strategy for nonprofits. However, if you can unify your offline efforts with online fundraising tools, you’re likely to see an increase to both engagement rates and donations.
Don’t think of it as an “either-or” situation, but rather a “best-of-both-worlds” scenario. In fact, nonprofits who use direct mail in their marketing campaigns, paired with one or more digital media, typically see a 118% lift in response rates compared to those only using direct mail.
To help your organization integrate your offline and online fundraising together, we created a short guide with six tips. In addition to what’s outlined in the guide, you’ll also get a free postcard template for the upcoming year-end giving season.
Use this postcard as a tool to transition your offline donors into online donors during the social sector’s biggest giving day of the year. Or, you can simply send it as a touch point to increase awareness for your year-end efforts and drive supporters to your campaign.
Here’s a peek of what’s inside:
Download the guide below and start putting these strategies into place today to unify your offline and online fundraising. And be sure to capitalize on the excitement of the year-end giving season by mailing out our free postcard template included at the end. Let us know how it goes—share your thoughts in the comments below!