Purchasing new fundraising software is a big decision. Nonprofit organizations must consider many factors, including scalability, branding, integrations, and cost. When you add the prospect of an upcoming organization rebrand or website redesign, many development professionals are tempted to simply put off the decision. Many assume that they will have more time and resources to put into new fundraising software once their redesign is finished. Delaying your adoption of new fundraising software, however, is unlikely to make your rebrand or redesign go smoother. In fact, it may impede the progress your new website or brand makes.
Adopting the right fundraising software before a rebrand or redesign can actually make the transition more seamless and effective. Find your best software early to improve fundraising now and launch your new site or brand with matching, more effective donation pages.
Procrastination Isn’t Practical
Because a rebrand or redesign can be such a big undertaking, some organizations assume that they shouldn’t make any other changes while they figure the process out. The idea is that they’ll finish their website or rebrand and then they’ll have time to think about fundraising software and research all their options. This instinct may be rooted in memories of the last time an organization launched a website, when integrations and connecting applications weren’t as common.
The first problem with this outlook is that it limits your fundraising potential in the months leading up to the relaunch. If you know you need a better online fundraising platform, putting off the change is simply leaving money on the table. Furthermore, even when your new brand or website is ready to go, your old fundraising software will still be clunky or difficult. Launching a new brand with old processes is like giving your car a new paint job without getting the engine repaired. It looks better, but you’ll have trouble getting anywhere.
Imagine you have just launched a website with your new brand and imagery. You tell supporters to check it out and they are inspired to give. But when they arrive at your old, generic donation page, they are disappointed or even confused. The wrong online donation process can undo all the excitement and enthusiasm you worked to build.
Upgrade Your Online Fundraising Now
Instead of waiting for your new website to launch, improve your fundraising immediately by identifying the best fundraising software. Why wait to start raising more?
Because you already have your old logo and images on hand, setting up these improved donation pages will be relatively simple. This means that in the months leading up to the redesign, you can have campaign and donation pages that match your old brand and improve the donor experience immediately.
Platforms like Classy allow organizations to make an unlimited number of pages. With this capability you can get ahead of the game by creating campaign and donation pages that match your new brand as well.
When your organization is ready to launch a new website with a new logo, you will also have matching donation pages that are ready to go. Visitors to your new website will move seamlessly from discovery to donation. In fact, with the right software, you can make design tweaks that will make your website even more effective. For example, you can use APIs to put a peer-to-peer fundraising leaderboard on your new homepage.
Having donor-friendly, branded fundraising pages ready when you launch your rebrand allows you to capitalize on the excitement of people checking out your newly upgraded site. Think of your fundraising software as an essential step toward your rebrand or redesign. Incorporating the most effective fundraising software into the launch of your rebrand gives supporters a more cohesive experience, and shows that your organization has improved its processes, not just its look.
Don’t Wait for Someday
Organizations will sometimes put off adopting new fundraising software because they are planning a redesign … at some point. They imagine that in six, 12, or 18 months, the future will be much clearer. Eventually, they’ll feel ready to adopt new fundraising software. Fast-forward six months and the website redesign is still just an idea.
Don’t wait for “someday,” take action. If you can see that a new platform will help you fundraise more effectively, waiting for the day when your organization has it all together will just delay improvement. Agile, easily-branded fundraising software will allow you to fundraise smarter now and prepare donation pages to go with your new brand or website.
If you’re done waiting and ready to upgrade your software, experience Classy’s demo to see if we’re a good fit.
Image Source: Pixabay