Much has been written about the power of Taylor Swift and her Eras Tour–an event that has economically revitalized cities and broken over 50 world records by activating the global community of “Swifties." In cities across the U.S., the concerts fostered a sense of community and a safe space for creative expression, especially for women.  

For many, the handcrafted friendship bracelets exchanged at the shows are a token of shared experience. For us at Nest, we see them as evidence that the handcraft revolution continues on in another generation. Women, often in emerging economies where handcraft is a leading source of employment, sit together and swap stories while crafting jewelry or other accessories.

Our MAGIC WE MADE Collection of ethically handcrafted friendship bracelets is made by talented women artisans in Guatemala. All proceeds will go to support Nest's programming -- ensuring artisans across the world can live their "Wildest Dreams."  Each bracelet set helps us build a brighter, more thoughtfully connected future.

“So make the friendship bracelets, take the moment and taste it / You’ve got no reason to be afraid.” - Taylor Swift