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Lead Demand Generation Manager

San Diego, CA

Classy is looking for a Lead Demand Generation Manager to drive the strategy for our marketing playbook sourcing and influencing pipeline generation for our commercial and enterprise sales teams. This person is highly analytical and knows how to interface with leaders cross departmentally to drive outcomes. You’ll lead Classy’s segment marketing managers to develop and optimize our revenue generating playbook. 

What you’ll accomplish:

  • Lead the day to day business operations of the demand gen team, including daily/weekly/quarterly tracking of key performance indicators
  • Work with our Marketing Specialist, Customer Marketing Manager, and Product Marketing team to develop quarterly playbooks–– from webinars, sales blitzes, product launches, and more you’re responsible for creating and managing the calendar 
  • Manage the relationship with our commercial sales partners, interfacing daily with sales development leadership 
  • Report on the success of the team’s marketing playbook tracking new leads throughout the funnel–– qualified leads through pipeline
  • Work with Classy’s email marketing manager to track performance of our lead nurture programs and implement quarterly optimizations
  • Collaborate with Classy’s marketing operations manager on our lead scoring model
  • Partner with our Paid Media Manager on cross channel campaigns ensuring consistency in messaging from the top of the funnel through the bottom of the funnel 
  • Develop a weekly reporting framework for marketing leadership sharing key performance metrics and marketing pipeline forecasts. It’s your responsibility to foresee dips in performance and put together a plan to offset them. 
  • Work with sales leadership to optimize rep outreach and nurture through tools such as Salesloft; offering up optimizations or content improvements to increase connect rates with prospects 
  • Work closely with our channel team to align and provide support on upcoming channel events or co-marketing activities 

What you bring (Required):

  • Bachelor’s Degree
  • 7-10 years of business experience analyzing complex problems with proven results in influencing business outcomes
  • B2B SaaS experience and strong familiarity with Inbound Demand Generation funnels
  • Experience working with a sales development (SDR) or business development (BDR) team
  • Ability to lead by influence especially working cross functionally with leaders on sales 
  • Expert-level analytical and problem-solving skills, including using measurement and analyzing large datasets to gain insights and drive business decisions
  • Demonstrated ability to prioritize activities effectively; focus on critical few, communicates and aligns conflicting priorities & proposes solutions
  • Entrepreneurial “test & learn” mindset with track record of innovation; ability to move & pivot quickly

What would be awesome to have (Preferred):

  • 3-5 years experience interfacing directly with a sales organization 
  • Strong experience with Marketing Automation tools such as Marketo 
  • Account based marketing experience and experience working within an ABM tool such as 6Sense 
  • Strong understanding of the marketing funnel and ability to analyze diverse sets of data to develop insights
  • Experience with sales engagement platforms such as Salesloft of Outreach 
  • Experience managing individuals or leading teams 

Our amazing perks!

  • Unlimited/flexible paid time off (PTO)
  • Generous company holiday schedule
  • 10 company half-days annually
  • 20 hours of paid volunteer time off/impact hours
  • Medical/Dental/Vision Insurance, available day one
  • Generous employer contribution towards Medical/Dental/Vision
  • 401(k) plan and 3% employer match (effective 5/1/2021)
  • Generous parental leave benefits
  • Paid sabbatical leave for every 4 years at Classy
  • Access to virtual wellbeing apps like Headspace and Ginger
  • Variety of employee discounts (including gym membership and bar/restaurant discounts)
  • Professional development and learning stipends 
  • Work from home stipend while working remote due to COVID-19
  • Downtown office with views of Petco Park and the ocean (and dog friendly!)
  • Monthly parking pass, public transit pass or rideshare allowance when commuting to the office

About Classy 

Classy is a B Corp Certified social enterprise that helps nonprofit organizations maximize their impact through a suite of world-class, online fundraising tools to accelerate social impact around the world. Based in San Diego, CA and trusted by organizations of all sizes, from the fastest-growing nonprofits like Team Rubicon and The Trevor Project, to some of the world's largest social organizations, such as The Salvation Army, Robin Hood Foundation, and Shriners Hospitals for Children, nonprofits use Classy’s platform to raise money, engage their communities, and advance their missions. Since 2011, Classy has powered tens of millions of donations from over 190 countries and raised over $2 billion for social good. Classy also hosts the Collaborative conference and the Classy Awards to spotlight the innovative work nonprofits are implementing around the globe. For more information, visit or follow Classy on Twitter @Classy. 

Dedication to Diversity 

Classy is working toward building a more diverse and inclusive environment that is representative of individuals of all backgrounds, experiences, and lifestyles, allowing all employees to feel comfortable being their true, authentic selves in a space that enables productivity and meaningful work.

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