The National Breast Cancer Coalition


In 2010, the National Breast Cancer Coalition (NBCC), a grassroots advocacy organization, launched Breast Cancer Deadline 2020®, with a goal of knowing how to end breast cancer by January 1, 2020. NBCC’s blueprint for Breast Cancer Deadline 2020® is a strategic plan of action for knowing how to prevent the development and spread of breast cancer. Since 1991, NBCC has been at the vanguard of the breast cancer movement – elevating breast cancer to an issue of national significance, leveraging billions of federal dollars for research and care, and empowering tens of thousands of breast cancer survivors to become effective advocates for themselves, and for all those at risk of breast cancer.