About

The Classy 100 is an annual list of the top 100 growing nonprofits on the Classy platform.

How did Classy determine the Classy 100?

To determine the Classy 100, we created a growth score that balances growth in absolute dollar amount with percentage growth. The growth score recognizes that 10% year-over-year growth from $100,000 to $110,000 is more challenging and meaningful than from $100 to $110, but also recognizes that doubling revenue from $40,000 to $80,000 is more meaningful than a 1% growth from $1,000,000 to $1,010,000.

We looked at increases in gross transaction volume (GTV), or amount of money raised online on the Classy platform.

How is the growth score calculated?

growth score = ((GTV in 2017 - GTV in 2016)/GTV in 2016)*Log(GTV in 2017)

Who was included in the growth analysis?

To determine the Classy 100, we created a growth score that balances growth in absolute dollar amount with percentage growth. The growth score recognizes that 10% year-over-year growth from $100,000 to $110,000 is more challenging and meaningful than from $100 to $110, but also recognizes that doubling revenue from $40,000 to $80,000 is more meaningful than a 1% growth from $1,000,000 to $1,010,000.

We looked at increases in gross transaction volume (GTV), or amount of money raised online on the Classy platform.

How did Classy determine the Classy 100?

To be included in the growth analysis an organization needed to:

  • Have had at least five transactions on the Classy platform before 2016
  • Have made at least $40,000 on the Classy platform in 2016
  • Have grown in 2017 (brought in more money than in 2016)
  • Be currently active on the Classy platform

How did you discover the Classy 100 growth strategies?

For each organization we coded percentage of GTV in a given year coming from:

  • Different campaign types
  • Fundraisers
  • Recurring donations
  • Out-of-state donations

We selected these variables from the data because they had reliable data across both years. We computed the percentage for both 2016 and 2017 and then subtracted the two to see how it changed. For example, if in 2016 recurring donations accounted for 5% of GTV for an organization, but 8% in 2017, the difference would be 3%.

We then used machine learning to “cluster” organizations (find groupings) based on a set of variables. We refer to each of these groups as a “strategy” for growth.

How is the Classy 100 different from the Classy Awards?

Classy proudly celebrates the organizations included in the Classy 100 and the Classy Awards, but there are distinct differences in the methods and criteria used to generate these lists.

Classy 100

  • The top 100 clients as determined by Classy growth score
  • Main focus is on consistent year-over-year growth on Classy
  • Only Classy clients

Classy Awards

  • The top 100 nonprofits voted on by Leadership Councils
  • Main focus is on impact and innovation
  • Not necessary to be client

How will organizations on the Classy 100 be showcased?

The Classy 100 is a year-long marketing campaign that will leverage multiple channels, including the Classy blog, email, social media, video, partners, and through digital efforts, to tell the stories of the organizations featured on the Classy 100 list and share them with the world. Organizations on the list can expect to receive assets and information that will help them share this with their network.

Do you have to pay to be on this list? Or, do you have to be a paying client to be on this list?

Organizations included in the Classy 100 are subscribers to Classy’s fundraising software, but they did not pay to be featured on the Classy 100. The Classy 100 are generated purely by the data calculated within the growth score formula.