Sessions

Recognized by Harvard Law in 2017 as the youngest Woman Inspiring Change, Dr. Murabit is one of the 17 Global Sustainable Development Goal Advocates appointed by the UN Secretary General and a UN High-Level Commissioner on Health Employment & Economic Growth. Join us for the conference's culminating moment as Dr. Murabit lends the vision, energy, and conviction you need to return to the front lines of your cause refreshed and ready to take action.

The ever-present elephant in the room in the nonprofit world is that the average first-time donor turnover rate is 70% year over year. Since we’re in the era of subscriptions - from beauty products to streaming TV - philanthropy should leverage the trend. We’ll learn from organizations who are tapping the power of recurring donations through donor experiences, community building, and impact transparency.

Looking to connect with a new generation of donors and cause advocates? Join us for a dynamic workshop on how Airbnb Social Impact Experiences can change the way you fundraise. Airbnb waives its fees, so 100% goes directly to the organization.

Leadership is more critical than ever in the social sector. From articulating a clear vision to building strong teams, leaders face pressure from all sides. In this hands-on workshop, you’ll learn to articulate your strengths, identify powerful partnerships, and implement a strengths-based culture.

Storytelling has never been more important for brands. But with limited budgets and distracted consumers, how do we compete amidst the noise? We’ll start by defining “good stories” and then unpack how you can create them for your organization.

Building a brilliant digital campaign is like writing a brilliant novel. They both rely on core characters and an epic quest. In this talk, Mason will identify these key elements and how they worked together in Oxfam’s campaign in 2017 to protect refugees in the US and around the world.

Today's social sector organizations are being asked to do more with less, scaling their practices and upgrading their technologies to address growing needs. This requires change, and adapting an innovative mindset. As the leader of your organization, what are the most effective ways to drive this adoption across your team, get appropriate buy-in from stakeholders, and make your team feel confident in the path forward.

With the digital landscape becoming more complex by the day, it's no longer enough for nonprofits to build fundraising campaigns and expect their donors to show up—or stick around. In this session, Classy CEO and co-founder Scot Chisholm will discuss emerging trends that are sure to impact every nonprofit in the year ahead, including the recent successes from more than 4,000 Classy customers, many of whom are expertly scaling meaningful connections with their supporters. Hear from Scot as he dissects the trends that are driving the sector forward, what fundraising success looks like in 2018, and how lifetime supporters will define the future of giving.

Data literacy can be your most powerful brand and marketing tool, but how can you tackle the massive task of collecting, distilling, and sharing meaningful data? This session will illuminate how to harness data to design highly impactful programs and share that impact with supporters.

In the business of trying to change the world for the better, we often come up against our own personal doubts of what we can accomplish. In this session, you'll hear the personal story of Jeremy Cowart and learn how he overcame the words "I can't". You'll walk away re-inspired and grounded in your purposeful work.

What’s one way to set up your Giving Tuesday Campaign for success? Start in June at the Collaborative! We’ll map out how to design a strategic marketing plan for your Giving Tuesday campaign.

Tackling complicated challenges like improving health in underserved communities requires new and innovative approaches to collaboration. This session will highlight a model for corporate and community partners coming together to engage families in a holistic approach to their health and wellness.

The art of fundraising rests not just in how much money you can raise—but also in how sustainable your revenue sources are. We’ll explore trends impacting nonprofit revenue generation and sustainability across funding types. Topics will include everything from donor churn to recurring giving, new investment types, tax plan implications, and more.

Come see Classy's integration support team and partner showcase featuring innovative approaches to solving paper-based systems with the Classy API. You'll leave with tangible takeaways on what has been built, what is possible, and where to focus your time in 2018 if you're thinking about building on the Classy platform!

The technology you need to create stunning events is now at your fingertips. In this session, Product Design Manager, Terry Breschi, unpacks the new Classy Events and how it will help you drive donations, sell tickets, and meet modern consumer expectations. We'll also highlight top client examples to jog your creative juices and share best practices.

Led by Classy technical product manager Tim Gumto, discover what it means to stand at the helm of the new Classy for Salesforce Control Panel. With new data correction tools, an improved native Lightning user interface, and fresh integration insights, your organization can make data-driven decisions that boost fundraising results.

Rather than focus on achieving just more diversity, Equity in the Center is focusing on how to create organizational racial equity. In this session, you'll learn from nonprofit and philanthropic leaders on how to operationalize equity and what management levers you can utilized to shift organizational culture.

Why are we not making more progress in the Social Impact Sector and what do we do about it? Learn about the three reasons why, with the very best of intentions, we are creating more waste than we are creating social change. You will leave with three strategies that will increase the impact you can make and strengthen our sector.

Journey Mapping will help turbo charge your organization's engagement, communication, technology and fundraising strategies. It can make a profound impact through 'structured empathy' and cross-functional team building. Come learn how 'design thinking' can help you map your way to success!

Plenty has surveyed teams of thousands of idealists to understand their attitudes towards growth. Among the most startling findings is that respondents do not prioritize their own self-care. In this experiential session, we’ll explore the relationship between your own wellbeing and the wellbeing of your organization and leave you with practical take-aways to help improve both.

As one of the most significant activist movements of our time, Black Lives Matter (BLM) continues to evolve, sustain momentum, and create an international impact. Join us as BLM cofounder Patrisse Cullors, named by the Los Angeles Times as a Civil Rights Leader for the 21st Century, and Rinku Sen, a leading figure in the racial justice movement, share lessons learned and strategies on how to keep your social mission thriving over time.

In this interactive session, you’ll pitch an idea you hope will entice a journalist to cover. Stacy Palmer, editor of The Chronicle of Philanthropy, will give you feedback and help you win more attention. Plus, she’ll share trends and tools that can help you communicate your mission and your message.

There's a growing pool of tech companies infusing sustainable philanthropy models into the cultural fabric of their business. Nonprofits need to innovate their internal processes in order to take advantage of this burgeoning trend and match pace. Explore what's pushing this trend forward, how companies are making it happen, and how you can make the most of this critical transition point in the social sector.

Bitcoin and beyond. Blockchain has arrived and is here to stay. In this session, we’ll explore what this powerful technology is and you’ll hear from pioneers who use it to drive social impact. You’ll walk away with tips to integrate it into your strategic plan.

Current trends confirm that Millennial and Gen Z generations are hungry to engage in a mission-centric world. In this session, experts from The Dinner Party, Girl Up, and The Salvation Army will share compelling perspectives on how they're activating young people. You'll leave better equipped with diverse strategies on how to communicate and connect with the next generation.

Hands-on workshop with Qlik to learn best practices to leverage mission critical data across your organization. Regardless of where you exist on the data continuum, learn to collect, analyze, report and display key metrics to stakeholders with tools and experience compiled from across the sector.

Is your digital ecosystem helping or hurting your fundraising? Systems that don’t talk to each other and reports that require manual updating are a drain on productivity, budget, and morale. We’ll walk through the key questions to ask and how to set up your technology to optimize your fundraising.

Learn how Classy and Salesforce can help nonprofits meet the growing demand for exceptional digital experiences, while maintaining high-quality, global programs. In this session, you'll learn how BuildOn and Special Olympics New Jersey have built awesome automated features off of Classy for Salesforce data that have allowed them to create more efficient operations.

The Classy Manager is a redesigned back-end interface that optimizes that way you access, evaluate, and control your fundraising efforts. Join this session with Product Manager Shanna Birky to learn best practices on how to streamline your processes and drill down into the data you need most.

Longtime community organizers Jamie Ford and Sarah Green of Everytown for Gun Safety, will walk you through a proven blueprint for mobilizing people around your cause. Join them for a timely session packed with insights on how to engage your audience, make activism easy through tools and training, and encourage continued innovation from the field.

In this session, you’ll better understand the power of harnessing YouTube’s scale, technology and talent to ignite and sustain movements that drive measurable social change. You’ll learn how innovation in technology is providing crisis support for viewers and how to be successful with a Youtube content strategy, focusing on our five fundamentals of being consistent, shareable, discoverable, practical and building a community.

Want to up your organization’s Giving Tuesday game? In this Insight Talk, you’ll hear from two stellar orgs who crushed last year’s campaigns. They’ll tell you exactly how they did it—and how to set your 2018 campaign up to be your most successful yet.

The social impact sector is inherently risky. And yet, research shows that the sector generally lacks a standard for defining, assessing, and managing risk. And often as a result, impact suffers. Drawing from Open Road’s research, this session will provide an overview of the state of risk management in the social sector and a framework for how funders and nonprofits can think about risk management in their work.

What does a high performance team look like, and how can you build one? Join four seasoned leaders in exploring strategies that involve hiring top talent and coaching your team to success. You'll walk away with a roadmap that leads to a high-powered, high-impact team.

Employee engagement and social responsibility has never been more important for corporate success. In this session, you'll hear from some of the top corporate social responsibility leaders and beneficiaries on the best practices and new approaches for corporate philanthropy, and learn the most effective ways for nonprofit leaders to engage corporate partners in a deeper and more meaningful way.

Have you ever told a joke but no one laughed? Have you ever shown up to a party only to find out you’re in the wrong location? Have you ever looked for something not in the place where you were told to look? Derek K. Hubbard has done all of these things. Come to find out, listening (and reading) is fundamental. Derek, External Communications Specialist at Southwest Airlines, will join Carilu Dietrich for a candid discussion on the state of brand social media, storytelling, and listening. Learn how Southwest Airlines navigates the cluttered social sphere to tell impactful stories with Heart that win Customers. You may even have a little fun. Oh, who are we kidding? You will definitely have FUN!

Leadership is more critical than ever in the social sector. From articulating a clear vision to building strong teams, leaders face pressure from all sides. In this hands-on workshop, you’ll learn to articulate your strengths, identify powerful partnerships, and implement a strengths-based culture.

What’s one way to set up your Giving Tuesday Campaign for success? Start in June at the Collaborative! We’ll map out how to design a strategic marketing plan for your Giving Tuesday campaign.

Hear from four nonprofits on the 2017 Classy 100, an annual list of the top growing nonprofits on the Classy platform. For the first time, our team of data scientists reviewed the list for common trends. Their analysis revealed four themes. Discover how organizations refined their existing tactics, expanded their geographical donor network, tried new campaign types, and grew their recurring donor pool on their paths to success.

While direct mail remains the largest revenue driver for some larger organizations, it’s costly and time-consuming. In this hands-on session, you’ll learn the data behind why online fundraising is incredibly advantageous—and how your organization can make the shift today.

This intimate workshop brings together Classy's largest healthcare clients for a conversation around DIY peer to peer fundraising. This session is what you make it, so come to the table with questions you want to ask of your other healthcare colleagues using Classy. This is your time to ask, share, and ideate to enhance fundraising at your organization.

Even the most on-time and on-budget technology project can fail when it comes to user adoption. We’ll introduce (and practice!) techniques for effectively engaging stakeholders of all levels and maintaining support for your project through go-live and beyond.

Build a campaign landing page guided by Classy’s own design team. You’ll walk away with easy techniques applicable to every stage of the campaign design process. Learn how to make the most of Classy’s advanced designer tools, how to tell a great story with design, and where and how to choose the right imagery.

As more technology comes available, how do you continue to focus on the customer and maintain those human relationships? Join Cloud for Good’s Vice President of Operations, Will Nourse, as he shares how you can become a “Supporter-First” organization, by leveraging your internal stakeholders.

The #MeToo movement means going beyond preventing harassment and focusing on the gender and power dynamics at nonprofits. We’ll also discuss ways to measure the climate at your organization and involve people at every level of the organization in improving the culture so harassment doesn’t occur.

How do we earn trust (and keep it)? Donors don’t receive a product for their gifts, so how do they know their money is well spent? You’ll learn tactics to define what information is meaningful to measure and how to share it to give your audience a clear understanding of how they’ve helped your mission.

Every year, it can seem harder to cut through the noise and engage your supporters online. In this panel, hear how digital experts from Google, JDC, and The Thirst Project are deploying unique strategies on email and social media to keep donors engaged and coming back year over year.

Companies, nonprofits and foundations invest a lot of money creating campaigns and resources to help people. Don’t fall into the trap of measuring success by “reaching millions” -- we’ll show you how to reach the people who will create the most impact, allowing you to more fully deliver on your mission.

This session will provide a look at the public-private partnerships landscape and corporate social responsibility marketplace trends and insights from Catalist's 2018 e-book, The Future of Profit with Purpose. A nonprofit favorite, this session is essential for organizations seeking opportunities to innovate their fundraising strategies within an ever-changing social good landscape.

After doing 6 major research studies and conducting over 1,000 online fundraising experiments across 500+ organizations there is one overarching element that is absolutely key to great fundraising. Come find out what it is, why it’s important, and how you can use it in your fundraising.

There are hundreds of millions of people connected to over 2.4M nonprofit pages on Facebook. In this session you’ll learn how to connect people with your cause by: inspiring your community with creative use of Facebook products, empowering your supporters to be effective fundraisers, and leveraging your influencers & sponsors to help you achieve greater reach & fundraising opportunity.

Technology can be make-or-break for your nonprofit. But how do you discern which tools are essential to your organization’s growth—and how to use them to reach your goals? This session will advise you on how to adopt the right tech tools at the right time for runaway results.