The State of Us
Keynote
2019 Agenda
8:00 AM
Check-In & Coffee
8:00 AM - 9:00 AM Grab your Collaborative badge at check-in and reunite with your colleagues and peers over a cup of coffee and a light breakfast.
Grab your Collaborative badge at check-in and reunite with your colleagues and peers over a cup of coffee and a light breakfast.
9:00 AM
Technology + Data
Fundraising + Growth
9:00 AM - 10:00 AMThe nonprofit industry often operates in silos—from competing nonprofits in pursuit of the same mission to siloed departments within a singular organization. But the Collaborative exists to break down those walls and get industry leaders talking, problem-solving, and mapping out the future—together. To kick off this year’s event with that spirit of collaboration in mind, Classy CEO and co-founder Scot Chisholm will deliver both a data- and human-driven look at the state of the industry, including:
- Classy’s proprietary fundraising platform data
- Broad-scale industry trends featuring special guest Rick Dunham, Chair of the Giving USA Foundation
- Brand new survey results directly from your nonprofit peers, shared by Soraya Alexander, Senior Vice President of Marketing at Classy
- A virtual fireside chat about the future with Scott Harrison from charity: water, including how innovation and hyper-transparency will continue to play a role
Start your Collaborative experience with an in-depth exploration of the state of the industry, which will leave you feeling invigorated and inspired to actively learn, share, and ultimately grow your impact.
- Classy’s proprietary fundraising platform data
- Broad-scale industry trends featuring special guest Rick Dunham, Chair of the Giving USA Foundation
- Brand new survey results directly from your nonprofit peers, shared by Soraya Alexander, Senior Vice President of Marketing at Classy
- A virtual fireside chat about the future with Scott Harrison from charity: water, including how innovation and hyper-transparency will continue to play a role
Start your Collaborative experience with an in-depth exploration of the state of the industry, which will leave you feeling invigorated and inspired to actively learn, share, and ultimately grow your impact.
Scot Chisholm
CEO + Co-Founder
Classy
Rick Dunham
Chair
Giving USA Foundation
Soraya Alexander
SVP, Marketing
Classy
Scott Harrison
Founder/CEO
charity: water
10:00 AM
Solutions Hub
10:00 AM - 1:30 PM The Solutions Hub is the onsite tangible toolkit that will provide nonprofits with the technology and strategies to work more efficiently. Drop by the Solutions Hub with a problem you’ve been struggling to solve, and walk out with a solution tailored to your organization. Community Boost, Double the Donation, Giving Assistant, Google, Okta, Omatic, Virtuous Software and Classy are a few of this year's Solutions Hub partners and they're excited to roll up their sleeves to help take your organization to the next level.
The Solutions Hub is the onsite tangible toolkit that will provide nonprofits with the technology and strategies to work more efficiently. Drop by the Solutions Hub with a problem you’ve been struggling to solve, and walk out with a solution tailored to your organization. Community Boost, Double the Donation, Giving Assistant, Google, Okta, Omatic, Virtuous Software and Classy are a few of this year's Solutions Hub partners and they're excited to roll up their sleeves to help take your organization to the next level.
10:15 AM
Office Hours
10:15 AM - 11:15 AM Office Hours are one-on-one meetings with experts and executives at leading organizations. These 15-minute sessions give you an opportunity to ask burning questions and get advice from seasoned leaders. Sign-up details to come.
Office Hours are one-on-one meetings with experts and executives at leading organizations. These 15-minute sessions give you an opportunity to ask burning questions and get advice from seasoned leaders. Sign-up details to come.
Leadership
Technology + Data
10:15 AM - 11:15 AMGiving Tuesday Around the World: Data and Leadership Lessons From the Largest Giving Movement
Fireside Chat
In this engaging talk, two #GivingTuesday founders will debut, for the first time ever, what they’ve learned over the past seven years experiencing Giving Tuesday grow from a single day to a global movement across more than 150 countries. Because of this vast global participation, Giving Tuesday has also become the largest-ever philanthropic data project and the largest social movement by reach. Drawing on their experiences with dozens of social impact leaders, Giving Tuesday’s chief strategy officer and data and insights lead will share new leadership models that have emerged—including characteristics of those leaders who’ve spearheaded successful campaigns and coalitions—and how forward-thinking organizations are leveraging the movement for long-term support. Regardless of whether you’ve participated in Giving Tuesday or not, organizations and social enterprises will leave this discussion inspired with big ideas and data insights to better sustain their work and scale their impact.
Woodrow Rosenbaum
Data & Insights Lead
#GivingTuesday
Jamie McDonald
Chief Strategy Officer
#GivingTuesday
Leadership
Technology + Data
10:15 AM - 10:45 AMThe Birth of a Social Enterprise: Stepping Outside of the Traditional Nonprofit Model
Fireside Chat
When the Grameen Foundation started to build a CRM platform in 2012 to manage agriculture and health projects in offline parts of Uganda and Indonesia, they didn’t plan on spinning off a for-profit software company: TaroWorks. Yet since the spin-off in April 2015, TaroWorks has grown users by more than 4x in over 40 countries across Africa, Asia, and Latin America. Hear from Lauren Hendricks, the Grameen Foundation Executive Vice President, and TaroWorks CEO Brent Chism about how Grameen decided on the social enterprise strategy, the twisting path of startup success, and how any organization can equip social entrepreneurs to succeed.
Brent Chism
CEO
TaroWorks, LLC
Lauren Hendricks
Executive Vice President, Program Strategy and Institutional Relations
Grameen Foundation
Leadership
Technology + Data
10:15 AM - 11:15 AMManaging Change in an Enterprise Organization
Panel
Change is hard. Change in a large organization can be even harder, but if managed well, it can help save your nonprofit thousands of dollars and reclaim wasted staff hours. This discussion will highlight why change at the enterprise level is a requirement for success in today’s nonprofit landscape, and how to effectively implement new technologies and systems at your organization. Panelists will share challenges they’ve tackled, common pitfalls to avoid, and ways to integrate design thinking principles into your change management approach.
Blake Stockard
President & Founder
Kumwe Systems
Smita Vadakekalam
COO & Sr. Strategist
Heller Consulting
Stephen Garten
CEO
Charity Charge
Technology + Data
Fundraising + Growth
10:15 AM - 11:15 AMLead With Data and Drive Greater Impact
Workshop
Join the analytics experts at Qlik.org to learn how leveraging data can help fuel your mission. This session will cover data literacy best practices, the top 10 elements of a successful data strategy, and share several examples of how nonprofits successfully leveraged insights from Qlik to increase transparency and inform supporters of the impact of their gifts. Analytics doesn’t need to be complicated; let us show you how to simplify complex data and make data-driven decisions to increase the ROI of your campaigns, manage operating expenses, and measure your organization’s impact with the addition of public data sets.
Julie Kae
Executive Director of Qlik.org
Qlik
Tyler Waterfall
Research & Development
Qlik
Technology + Data
Fundraising + Growth
10:15 AM - 11:15 AMMaximizing the Classy API to Meet Your Business Goals
Workshop
Are you utilizing your data to its full potential? Join Hileman Group as they talk about the different ways they use the Classy API to optimize their donor and participant experience and leverage mission-critical data for a successful operation. Hear specific use cases, tips, and tricks, and join in on a Q&A session to ask all your API questions.
Abigail Whited
Account Manager
Hileman Group
Dalton Mankin
Associate Software Developer
Hileman Group
10:45 AM
Leadership
Fundraising + Growth
10:45 AM - 11:15 AMAre You a Courageous Brand?
Insight Talk
Courage (noun): the mental or moral strength to venture, persevere, and withstand danger, fear, or difficulty. Ryan Berman has devoted the last three years interviewing many of the most courageous people on the planet, including astronauts, Navy SEALs, tornado chasers, and business leaders from Apple, Amazon, Dominos, Google, and Method. Through this experience, he learned that companies that win share courageousness as a trait. Yet, there's a lack of urgency across most organizations to break through their own self-made walls and corporate fears that hold them back from greatness. In this session, Ryan will share his learnings and dive into how any organization, being, or brand can push through internal paralysis, stand out from the crowd, and earn a serious return on courage.
Ryan Berman
Founder
Courageous
11:30 AM
Marketing
Technology + Data
11:30 AM - 12:30 PMPitch Perfect: Creating A Winning Social Impact Experience
Panel
So you think you can pitch? In this “Shark Tank”-style session, four nonprofits will pitch their best social impact experience idea, and only one will walk away with the Airbnb Impact Award at the 2019 Collaborative. The panel of judges will include marketing and nonprofit experts and Airbnb’s own Social Impact Lead. Listen in as the panel provides invaluable feedback on how to connect with a global community offline, and implement these tips directly into your own strategy.
Airbnb Social Impact experiences are handcrafted activities run by nonprofit hosts across 100+ markets around the world.
Airbnb Social Impact experiences are handcrafted activities run by nonprofit hosts across 100+ markets around the world.
Aviva Paley
Co-Founder and Senior Director
Kitchens for Good
Cameron Ripley
Chief Executive Officer
Community Boost Consulting
Erica Ruben
Interim Executive Director
Dancing in the Streets/It's Showtime NYC!
Jessemin Sheyda-Losick
Social Impact Experiences Lead
Airbnb
Mazi Mutafa
Executive Director
Words Beats & Life
Karen Cheung
Neighborhood Outreach Associate
Asian Arts Initiative
Robert Rushin
Experiences Project Manager
Airbnb
Richard Frank
Marketing Director
Artists For Humanity
Ian Kilpatrick
Head of Corporate Partnerships
InnerCity Weightlifting
Fundraising + Growth
11:30 AM - 12:30 PMA Year In Review: Classy's Newest Fundraising Features
Insight Talk
In this exciting Insight Talk, Classy’s product management team will take you on a deep dive into the major releases and latest tools you can leverage today—and in the near future—to take your fundraising to the next level. Learn firsthand how you can use these helpful features to create a better supporter experience, increase back-end efficiency with your staff, and bolster your overall strategy with new integrations. You’ll also see how other organizations are successfully using these features to optimize their fundraising.
Neena Gupta Needel
Chief Product Officer
Classy
Jackie Lam
Lead Product Manager
Classy
Shanna Birky
Lead Product Manager
Classy
Jessie Kain
Product Manager
Classy
Tim Gumto
Senior Product Manager
Classy
Fundraising + Growth
Technology + Data
11:30 AM - 12:30 PMTap Into the Psychology of Giving to Win Donations
Panel
Research has found that people are happier when they engage in “pro-social spending,” or spending money to benefit others rather than themselves. However, the choice to give is also often an emotional decision, not a rational one. By understanding what exactly makes donors tick, you can ensure your asks are powerful, timely, and effective. In this session, you’ll learn about the psychological levers you can employ to make giving the easy choice for your donors.
Brady Josephson
Managing Director
NextAfter Institute for Online Fundraising
Michael Norton
Professor
Harvard Business School
Chris Gast
Director, Customer Experience
Classy
Kyle Gardner
Senior Development Manager
Charity Navigator
Fundraising + Growth
Marketing
11:30 AM - 12:30 PMKick Off Your 90-Day Action Plan to Grow Your Monthly Giving
Workshop
Start down a deliberate path to build a community of loyal monthly donors who give unrestricted gifts. In this workshop, you’ll get and apply the tools you need to build or revamp your targeted recurring giving program. You’ll walk away with clear goals, a monthly donor persona in hand, a list of names for your branded program, and free access to our proven online curriculum to launch or reboot your monthly giving program in 90 days. Roll your sleeves up for one value-packed workshop.
Matt Scott
Chief Executive Officer
CauseMic
Bobbi Snethen
Director of Content Strategy
CauseMic
Fundraising + Growth
Marketing
11:30 AM - 12:30 PMHow to Plan a User-Generated Content Campaign That Turns Your Supporters Into Marketers
Workshop
People trust people over organizations, so turn your community members into advocates. Learn how to weave user-generated content, a valuable form of word-of-mouth marketing, into your communication strategy in order to grow your reach and win the trust and interest of prospective supporters. In this workshop, the digital channels manager for All Hands and Hearts will share how they’ve leveraged supporters, corporate partners, and volunteers to grow brand awareness and reach campaign goals. She’ll break down exactly how and when to plan your own user-generated content campaign. At the end of this workshop, you'll be ready to implement your own campaign armed with clearly defined users, peak moments in their experiences with your brand, and ideas to empower and inspire these supporters.
Huan Song
Digital Channels Manager
All Hands and Hearts
12:30 PM
Lunch
12:30 PM - 1:30 PM Hit the pier for a variety of food truck options.
Hit the pier for a variety of food truck options.
1:30 PM
Technology + Data
Fundraising + Growth
1:30 PM - 2:30 PMThe Packing List for Your Journey to the Cloud
Panel
Take a look inside how a few prominent nonprofit organizations went on a journey to implement cloud technology in their organizations to advance their business-critical operations, streamline data, hit their fundraising goals, and help with innovations and research. Join us as they share the highs and lows of this journey, and the payoffs of their perseverance.
Woodrow Rosenbaum
Data & Insights Lead
#GivingTuesday
Nathan Chappell
President, Futurus Group
Futurus Group
Erika Balbuena
Head of Impact Computing
Amazon Web Services
Emily Parris Sandler
Senior Executive Director, Digital Philanthropy
City of Hope
Fundraising + Growth
1:30 PM - 2:00 PMLean Impact: How to Learn, Adapt, and Innovate to Accelerate Social Good
Fireside Chat
To make a deeper dent on the social and environmental challenges we face today, some of the best tools we can leverage are lessons from the most innovative startups of our time. Hear from Ann Mei Chang, former USAID Chief Innovation Officer, on how to apply proven learning methods for accelerating social good in any sector. Receive practical insights from her book, Lean Impact, to help your organization learn faster, aim higher, adjust quicker, and use fewer resources to achieve greater impact.
Ann Mei Chang
Author
Lean Impact
Carter Crockett, Ph.D.
Social Entrepreneur
Technology + Data
1:30 PM - 2:30 PMThe Whos, Whats, Whys, and Hows of Impact Investing
Panel
Starting, scaling, or successfully investing in a profitable mission-driven business is a challenging and rewarding endeavor. But where should you start? What are the advantages to being involved in the space? How do you successfully participate? What approaches should you take? This session will provide a global perspective on how social entrepreneurs and impact investors can navigate business, legal, and cultural hurdles while simultaneously generating positive financial, social, and environmental returns. You will hear an impact investing case study firsthand from an investor, company, and lawyer who worked together to accomplish a deal in the space.
Tom Burton
Chair, Energy & Sustainability Practice
Mintz
Sandhya Murali
Co-founder & COO
Solstice
Jennifer Djaferis Michaud
Director of Client Services
Arabesque
Ezra Gordon
Vice President of Product & Supply
Cambrian Innovation
Fundraising + Growth
1:30 PM - 2:30 PMWhat You Should Be Doing Now to Prepare for Giving Tuesday
Workshop
Small measured actions throughout the year can help you prepare for your most lucrative Giving Tuesday yet. In this workshop, we'll outline the steps you can take now to set up your organization for success. The director of development at Luke’s Wings will share how they implemented a strong Giving Tuesday strategy, highlighting key actions organizations can take early to not only reach their goals, but also relieve some of the stress of the year-end chaos. This session is best for organizations that are just getting started with a Giving Tuesday and year-end strategy.
Dakota Bierly
Director of Development
Luke's Wings
Technology + Data
1:30 PM - 2:30 PMChange Management: How to Get Buy-In During Your Technology Project
Workshop
With consistent pressure to stay innovative and relevant, nonprofit organizations are taking on technology projects to improve the way they advance their missions and serve their communities. These technology solutions impact staff, constituents, donors, among many others, and the success of these projects ultimately relies on the buy-in and support of users’ abilities to adopt new tools, thereby improving their work. Everyone involved needs to be committed to the long-term success that change can bring.
How do we manage resistance during these times of change? How can you encourage commitment from your teams, even when tough challenges arise? The answer is change management.
In this interactive workshop, we will draw from the large body of knowledge of change management techniques to showcase the tools nonprofit organizations can use on their own projects. We will identify methods to move past places of resistance and take attendees through introspective exercises that will guide them when making key change management decisions.
How do we manage resistance during these times of change? How can you encourage commitment from your teams, even when tough challenges arise? The answer is change management.
In this interactive workshop, we will draw from the large body of knowledge of change management techniques to showcase the tools nonprofit organizations can use on their own projects. We will identify methods to move past places of resistance and take attendees through introspective exercises that will guide them when making key change management decisions.
Keely Jones
Client Experience Manager
Heller Consulting
Smita Vadakekalam
COO & Sr. Strategist
Heller Consulting
2:00 PM
Marketing
Fundraising + Growth
2:00 PM - 2:30 PMHow to Leverage Humor When the Subject Matter Is Serious
Insight Talk
The power of your message isn't only in what you say, but how you say it. Colin Ryan turned an interest in stand-up comedy into a 10-year career transforming the dry, serious subject of personal finance into a memorable, uplifting, and genuine message. With years of experience performing in comedy clubs and on The Moth stage, Colin teaches individuals and teams to use humor and storytelling to amplify their impact. Regardless of your nonprofit’s mission or message, these two tools—when used well—can humanize your organization and make you memorable. Come learn the three-step formula for being funny, so you can make your core message unforgettable.
Colin Ryan
Comedic Financial Speaker
Colin Ryan Speaks
2:45 PM
Office Hours
2:45 PM - 3:45 PM Office Hours are one-on-one meetings with experts and executives at leading organizations. These 15-minute sessions give you an opportunity to ask burning questions and get advice from seasoned leaders. Sign-up details to come.
Office Hours are one-on-one meetings with experts and executives at leading organizations. These 15-minute sessions give you an opportunity to ask burning questions and get advice from seasoned leaders. Sign-up details to come.
Strategy Sessions
2:45 PM - 3:45 PM Schedule an exclusive 15-minute meeting with one of our Solutions Hub partners. Bring a problem you’ve been struggling to solve, and walk out with a solution tailored to your organization. Sign-up details to come.
Schedule an exclusive 15-minute meeting with one of our Solutions Hub partners. Bring a problem you’ve been struggling to solve, and walk out with a solution tailored to your organization. Sign-up details to come.
Fundraising + Growth
Leadership
2:45 PM - 3:15 PMThe Power of Culture: How Team Rubicon Scaled From $275K to $40M in 7 Years
Insight Talk
What do all rapidly scaling organizations have in common? A clearly defined culture. Drawing from his experience as Head of Development Operations at Team Rubicon, Matt Scott will share how Team Rubicon deliberately built a culture of growth to disrupt an industry and how he and his team at CauseMic have made it their mission to help other nonprofits do the same. Join this insight talk and learn how you can build this culture of innovation, inspire every staff member to own it, and empower yourself as an organization to take calculated risks.
Matt Scott
Chief Executive Officer
CauseMic
Fundraising + Growth
Marketing
2:45 PM - 3:45 PMGoogle Ad Grants: How to Scale Online Funding and Impact With Search Ads
Panel
Google Ad Grants empowers nonprofits with $10,000 per month in free advertising. Learn how to make the most of this major resource, what happens after people see your ads, and how Ad Grants and Classy work together to help you market and fundraise online more effectively. You’ll also hear from Google Ad Grantee recipients like The Trevor Project and the Statue of Liberty-Ellis Foundation, as well as from Community Boost Consulting, a Google Ad Grant Certified Professional, on how to maximize your digital marketing campaigns.
Michelle Hurtado
Global Head of Google Ad Grants
Google
Cameron Ripley
Chief Executive Officer
Community Boost Consulting
Calvin Stowell
Chief Growth Officer
The Trevor Project
Nadia Lee
Fundraising and Marketing Director
The Statue of Liberty-Ellis Island Foundation, Inc.
Charlie Anderson
Director of Business Development
Classy
Fundraising + Growth
2:45 PM - 3:45 PMThe Tool You Need to Upgrade Your Donor Experience and Attract More Gifts
Workshop
The most successful brands develop products designed with one thing in mind: their customers. Nonprofits are no different. When you create stellar experiences for your donors, they will respond and reward you with larger and more frequent gifts. But how do you know what your donors want? The answer is simple: by listening. In this workshop, Classy’s VP of customer experience will share the seemingly simple but—when done right—incredibly effective concept of donor surveys. Join this workshop to learn how you can make small improvements to your giving experience, build a simple survey, analyze the feedback, and then craft a strategy to nurture and grow a community of donors who are just as obsessed with your organization as you are with them.
Todd Crutchfield
Head of Voice of Customer
Classy
Fundraising + Growth
Marketing
2:45 PM - 3:45 PMGiving Tuesday Secret Sauce: 5 Ingredients to Level Up Your Campaign
Workshop
In just five years, Danielle Hupp has grown the Kent State University’s Giving Tuesday campaign from $2K to $1.2M raised. Every year she approaches the campaign with the question, “What small tweaks can I add to make this campaign just a little better?” Her tenacity and creative focus on innovation have made it wildly successful, not just in terms of dollars raised, but at engaging the Kent State community around a common goal. In this workshop, Danielle will teach you what she’s distilled as the five ingredients to her Giving Tuesday secret sauce—including incentive-based crowdfunding, innovative matching gifts, how to make your technology stack work for you, and sophisticated marketing strategies. This workshop is best for organizations that have an established Giving Tuesday campaign strategy in place and are looking to grow or optimize their efforts. You’ll leave with a growth strategy to take back to your office and say, “Here’s the plan.”
Danielle Hupp
Senior Associate Director, Special Giving Initiatives
Kent State University
3:15 PM
Leadership
Technology + Data
3:15 PM - 3:45 PMHow Businesses Like Postmates Approach CSR, and How to Get Your Nonprofit Involved
Insight Talk
As more businesses look to implement or evolve their corporate social responsibility programs, nonprofits have the opportunity to partner with them. But with an ocean of nonprofit candidates to choose from, corporations are considering a range of elements in order to select the partner that best matches their values. In fact, many businesses are looking beyond the C-suite to decide, and are instead polling their employees to understand what causes they’re most passionate about and which organizations they’d personally like to support. Postmates is one of these companies that tapped its employees for direct support on building products-for-good that leverage their existing business model. In this session, Disney Petit, head of Civic Labs at Postmates, shares her story of creating the Civic Labs team, Postmates' social responsibility arm. In 2018, Postmates employees volunteered over 3,000 hours at community events and built FoodFight!, a first-of-its-kind product allowing restaurants to send leftover food to local shelters at the end of the night at the touch of a button. Disney will share how Postmates, a fast growing technology platform, approaches their social responsibility program, how they select and engage their nonprofit partners, and what you can do to make your own nonprofit more available and attractive to corporations looking to do the same.
Disney Petit
Civic Labs Program Manager
Postmates
4:00 PM
Leadership
4:00 PM - 5:00 PMLove Is Better for You Than Kale
Keynote
Bert Jacobs often says that the only thing he and his brother, John, are any good at is making friends. That may be a bit of an understatement given that Bert and John turned $78 into the $100-million lifestyle brand and Boston-based company, Life is Good. The relationship-based skills and optimism-driven values that built a thriving company also inspired Life is Good’s corporate commitment to helping more than 1 million kids overcome the adversities of poverty, violence, and neglect. Join this keynote to hear Bert and his friend Steve Gross, MSW, chief playmaker of the Life is Good Kids Foundation, talk about the power of optimism, the science of relationship, and the simplicity of leading with love in driving organizational success and lasting, positive social change.
Bert Jacobs
Chief Executive Optimist, Co-Founder
Life is Good
Steve Gross
Founder, Chief Playmaker
Life is Good Kids Foundation
5:00 PM
Happy Hour
5:00 PM - 6:00 PM Join thought leaders and peers for a beer or a glass of wine to wrap up the day.
Join thought leaders and peers for a beer or a glass of wine to wrap up the day.
8:30 AM
Coffee
8:30 AM - 9:00 AM Doors open at 8:30am. Come grab a cup of coffee, a bite for breakfast, and a seat for your 9am session.
Doors open at 8:30am. Come grab a cup of coffee, a bite for breakfast, and a seat for your 9am session.
9:00 AM
Fundraising + Growth
Leadership
9:00 AM - 10:00 AMHow to Build, Develop, and Retain a High-Performing Team
Panel
It’s easy to attract and retain top talent, said no nonprofit ever. With inconsistent funding and pressure from funders and donors, this has been a consistent challenge for nonprofits. If you can’t lean on higher salaries to retain talent, how else can you keep your team members engaged and ensure they are performing at their maximum potential? In this session, we’ll reveal the secrets that today’s leading organizations are deploying to build, develop, and retain high-performing leaders. A favorite for three years in a row, this lively panel will leave you with actionable insights that will help any team flourish. Get ready to take notes.
Lisa Brown Alexander
President & CEO
Nonprofit HR
Danny Kim
Senior Consultant
Centauric
Traci DePuy
Global Director, Event Strategy
Salesforce.org
Lisa Christine Summervill
Founder and CEO
28 Carrots
Fundraising + Growth
Leadership
9:00 AM - 10:00 AMLessons From Crazy, Creative Fundraising Ideas That Worked
Insight Talk
In this series of TED style talks, you’ll hear from nonprofit leaders who have launched unique, creative, and gutsy fundraising campaigns that made a big splash with their supporters. From running a marathon on every continent to fund the construction of 7 new schools to raising over $2 million for clean water by living on a raft in the middle of a lake, prepare to be inspired by the lengths passionate supporters will go to to fund their mission. You’ll learn how these leaders developed unique fundraising ideas to demonstrate true investment in their causes, and how that can be used to foster donations and engagement.
Todd Phillips
Founder and President
The Last Well
Joel Runyon
Founder
IMPOSSIBLE
Technology + Data
Fundraising + Growth
9:00 AM - 10:00 AMWhat Happened in December 2018? Giving Season Insights and a Look Ahead
Panel
The year-end giving season is always a whirlwind for nonprofits, but year-end 2018 was one for the books. When the dust settled in January, many organizations were left with questions, confused about how the data could look so different from years past. In this session, the senior data strategist from M+R and two nonprofit leaders will help us to digest the data that defined last giving season and unpack answers to the questions you’ve been asking. Finally, you'll leave armed with fundraising ideas to stabilize the year ahead and come out on top this giving season.
Karen Hopper
Senior Data Strategist
M+R
John Mace
Membership Director
Union of Concerned Scientists
Josh Silva
Senior Marketing Officer
Oxfam
Leadership
Marketing
9:00 AM - 10:00 AMHow to Use Personal Stories to Get People to Give
Workshop
You can do all the digital and direct marketing you want, but there is nothing more powerful than introducing your brand to potential supporters in person. There’s a reason people are compelled to give when they meet your beneficiaries or when they hear your organization’s founding story first-hand: these situations breed empathy, and empathy evolves into support. No one knows this better than Charlotte Vitak, founder of My Story, an organization that builds communities via live storytelling events. In this hands on workshop, you’ll learn all the secrets to introducing this type of event to your nonprofits' marketing strategy, and leave with a blueprint of how to leverage live storytelling to grow your supporter base.
Charlotte Vitak
Founder
My Story
10:00 AM
Solutions Hub
10:00 AM - 1:30 PM The Solutions Hub is the onsite tangible toolkit that will provide nonprofits with the technology and strategies to work more efficiently. Drop by the Solutions Hub with a problem you’ve been struggling to solve, and walk out with a solution tailored to your organization. Community Boost, Double the Donation, Giving Assistant, Google, Okta, Omatic, Virtuous Software and Classy are a few of this year's Solutions Hub partners and they're excited to roll up their sleeves to help take your organization to the next level.
The Solutions Hub is the onsite tangible toolkit that will provide nonprofits with the technology and strategies to work more efficiently. Drop by the Solutions Hub with a problem you’ve been struggling to solve, and walk out with a solution tailored to your organization. Community Boost, Double the Donation, Giving Assistant, Google, Okta, Omatic, Virtuous Software and Classy are a few of this year's Solutions Hub partners and they're excited to roll up their sleeves to help take your organization to the next level.
10:15 AM
Office Hours
10:15 AM - 11:15 AM Office Hours are one-on-one meetings with experts and executives at leading organizations. These 15-minute sessions give you an opportunity to ask burning questions and get advice from seasoned leaders. Sign-up details to come.
Office Hours are one-on-one meetings with experts and executives at leading organizations. These 15-minute sessions give you an opportunity to ask burning questions and get advice from seasoned leaders. Sign-up details to come.
Technology + Data
Fundraising + Growth
10:15 AM - 11:15 AMAre Data Blind Spots Killing Your Supporter Lifecycle?
Panel
Data is the glue that brings the whole picture of your supporter experience into view. This session will illuminate how gaps and blind spots in your data can create negative consequences and missed opportunities in your supporter lifecycle. Learn how to build a data-driven fundraising program, including what metrics to track, how to tell if you’re underperforming, and what you can do about it.
Karen Hopper
Senior Data Strategist
M+R
Eric Dayton
Director of Data
buildOn
Jared DeLong
Onboarding & Services Manager
Kindful
Emily Dalton
Vice President of Product Management
Omatic
Leadership
10:15 AM - 10:45 AMA New Way of Designing Nonprofit Solutions
Fireside Chat
Social innovation is all about change in approach. Join this lively fireside chat with Q Karmue—an activist, artist, survivor of the Liberian Civil War, and executive director/co-founder of Save More Kids—and Durell Coleman, the founder of social impact design firm DC Design as they discuss new ways of approaching old problems. You’ll leave with fresh ideas on how to re-tackle your own social challenges and feel reinvigorated in your personal mission as a social entrepreneur and ability to create meaningful change.
Quanuquanei Karmue
Executive Director
Save More Kids, Inc
Durell Coleman
Founder & CEO
DC Design
Fundraising + Growth
Marketing
10:15 AM - 11:15 AMHow to Plan and Scale a Powerhouse Fundraising Event
Panel
Whether you’re a seasoned expert looking to optimize your fundraising events, or you’re incorporating them into your strategy for the first time, this panel will arm you with actionable tips and strategies to set your events up for success. We’ll draw from the collective experience and expertise of:
- Jennifer Lee, executive VP of fundraising events at the National Multiple Sclerosis Society, who oversees a staff of 240 covering an array of events
- Mo Farunia, assistant director of development at Cleveland Clinic which grew their flagship, peer-to-peer fundraising initiative, VeloSano, to raise over $17 million in just five years
- Chase Jones, founder of Vs. Cancer, who went from startup to raising $1 million in annual revenue
Get ready to drill down into the nitty gritty of marketing to different audiences, keeping internal staff aligned, managing budgets, coordinating on the day-of, and so much more.
- Jennifer Lee, executive VP of fundraising events at the National Multiple Sclerosis Society, who oversees a staff of 240 covering an array of events
- Mo Farunia, assistant director of development at Cleveland Clinic which grew their flagship, peer-to-peer fundraising initiative, VeloSano, to raise over $17 million in just five years
- Chase Jones, founder of Vs. Cancer, who went from startup to raising $1 million in annual revenue
Get ready to drill down into the nitty gritty of marketing to different audiences, keeping internal staff aligned, managing budgets, coordinating on the day-of, and so much more.
Chase Jones
Founder
Vs. Cancer
Jennifer Lee
Executive Vice President, Fundraising Events
National Multiple Sclerosis Society
Mo Farunia
Assistant Director of Development
Cleveland Clinic - VeloSano
Will Schmidt
Content Strategist
Classy
Technology + Data
Fundraising + Growth
10:15 AM - 11:15 AMData Analytics 101: Start Building Your Skills
Workshop
Data drives decisions; are you part of the conversation around data?
Regardless of your industry or role, fluency in the language of data analytics will allow you to contribute to data-driven decision-making. This workshop will put you in the driver’s seat to understand, analyze, and interpret data so you too can join the conversation.
In this introductory workshop, you’ll learn to ask the right questions of your data, while learning basic analytic functionality. The health and future of your organization depends on your willingness to embrace data head-on. Join us at this workshop to learn the basics to start implementing data analytics into your fundraising strategy.
Regardless of your industry or role, fluency in the language of data analytics will allow you to contribute to data-driven decision-making. This workshop will put you in the driver’s seat to understand, analyze, and interpret data so you too can join the conversation.
In this introductory workshop, you’ll learn to ask the right questions of your data, while learning basic analytic functionality. The health and future of your organization depends on your willingness to embrace data head-on. Join us at this workshop to learn the basics to start implementing data analytics into your fundraising strategy.
Desiree Koh
Instructor
General Assembly
Marketing
10:15 AM - 11:15 AMPerfect Your Media Pitch With the Chronicle of Philanthropy
Workshop
Put your media chops to the test in this interactive session, where participants will have the opportunity to pitch a story idea to Stacy Palmer, editor of the Chronicle of Philanthropy, and get direct feedback on how enticing it is. Through this process, Stacy will provide tips for how you can appeal to journalists and garner more attention for your cause. Plus, she’ll share the latest trends and tools that can help you communicate your message in today’s fragmented media landscape.
Stacy Palmer
Editor
The Chronicle of Philanthropy
10:45 AM
Fundraising + Growth
Leadership
10:45 AM - 11:15 AMHow to Leverage Design Thinking to Bring Out Your Most Empathetic Self
Fireside Chat
Today’s leading nonprofits are using design thinking to breed empathy and generate more effective solutions to their greatest challenges. In this fireside chat with Carrie Sawyer, the manager of inclusion and diversity at Qualcomm, and Ana Medina, senior product designer at ServiceNow, we will define design thinking and discuss the various ways in which social impact leaders are applying this methodology to their work. Not only will you walk away informed and inspired by this game-changing approach, but you’ll also learn how your team can apply design thinking to any problem—internal or external—that you want to solve.
Carrie Sawyer
Founder
Diversity by Design
Ana Medina
Senior Product Designer (UX|UI)
ServiceNow
11:30 AM
Leadership
11:30 AM - 12:30 PMLocation, Location, Location: How to Build a Thriving Remote Work Environment
Panel
Of all nonprofit staff, 41% are telecommuting, working from home, or doing much of their work outside of the office, according to the 2018 NTEN Digital Adoption Report. As nonprofits, we all need to ensure we’re ready to accommodate a remote team—and not just because millennial employees are asking for it. Remote work doesn’t just improve employee morale and productivity; it also creates a more equitable and accessible workforce, something every nonprofit employee deserves. In this session, the CEO and co-founder of Wethos, the first market network curating creative remote teams for the nonprofit sector, will lead a lively discussion with three nonprofits pioneering flexible work environments. You’ll leave with actionable insights on how you can introduce a remote work environment into even the most traditional work cultures.
Rachel Renock
CEO and Co-Founder
Wethos
Katherine Dey
Sr. Manager, Operations
Travis Manion Foundation
Hannah Farajpanahi
Marketing Content Manager
All Hands and Hearts
Technology + Data
11:30 AM - 12:00 PMDoes Your Data Strategy Connect With Your Donors?
Fireside Chat
From every online activity to in-person engagement like walks and runs, each supporter interaction is a unique opportunity to connect and collect more data points about your donors. Are you capturing the right information about your donors at the right times, and using it to make the most of each interaction?
CDS Global’s Erin Westergaard will talk about the importance of having a complete data strategy, how to analyze the data you’re already capturing for new opportunities, and how to tie together all of your donor data points to improve your relationships with the people who support your mission.
CDS Global’s Erin Westergaard will talk about the importance of having a complete data strategy, how to analyze the data you’re already capturing for new opportunities, and how to tie together all of your donor data points to improve your relationships with the people who support your mission.
Ron Wangerin
Chief Financial & Operating Officer
Classy
Erin Westergaard
Vice President, Client Services
CDS Global
Fundraising + Growth
Marketing
11:30 AM - 12:30 PMWhen Your Mission Is Hard to Communicate: How One Nonprofit Reinvented Their Approach and Raised $1 Million
Panel
While the struggle to engage donors is real for most nonprofits, it can feel even more challenging when your mission addresses a less immediate or tangible need. That was the case for the La Jolla Institute for Immunology (LJI), a medical research institute, for whom the road to new drugs that cure disease is long, arduous, and expensive—which can make it difficult to attract, engage, and keep donors inspired. To tackle this, LJI created a new program called SPARK, which allowed them to turn their annual fundraising appeal from a standard request for unrestricted support, to a multi-channel, interactive funding competition for the novel ideas of early-career researchers. What started as a campaign geared to annual donors with a $50,000 goal in 2017, has yielded more than $1 million to fund the program for the next 10 years. In this panel, you’ll hear from the LJI team behind the success of the campaign—including one of the lead investors in the SPARK program—and learn how you can reframe your challenges to build meaningful programs and messaging that resonates with your supporters and drives more donations for your mission.
Kelsey Dale
Deputy Director of Advancement
La Jolla Institute for Immunology
Gina Kirchweger
Chief Communications Officer
La Jolla Institute for Immunology
Tom Tullie
Board of Director
La Jolla Institute for Immunology
Melanie McCauley
Research Fellow
La Jolla Institute for Immunology
Fundraising + Growth
Marketing
11:30 AM - 12:30 PMA Proven Roadmap for Raising More Money
Workshop
While there isn’t one nonprofit that doesn’t feel challenged by fundraising, some organizations stand out from the pack. The most successful fundraising programs share one thing in common: a solid marketing strategy. In this 50-minute workshop, you’ll discover the marketing secrets of standout nonprofits—like charity: water and World Vision—and how you can apply them to grow your nonprofit. Join us to learn:
- The five essentials to maximize your marketing
- How to find and acquire new donors
- Keys to create a website that converts visitors into donors
- Simple steps you can take to immediately increase donations
- The five essentials to maximize your marketing
- How to find and acquire new donors
- Keys to create a website that converts visitors into donors
- Simple steps you can take to immediately increase donations
Rod Arnold
Founder
Leading Good
Fundraising + Growth
Technology + Data
11:30 AM - 12:30 PMStreamline Your Website to Save Time and Money
Workshop
Save time, eliminate website deficiencies, and get your entire team on board with a proven formula for a website that thrives. Uncover the specific bottlenecks holding your website back and walk away with the confidence, resources, and methodology needed to remove them for good. Plus, get access to an all-new set of powerful tools that enable your nonprofit to fully integrate Classy into your website without needing a developer. If you’re not absolutely in love with your organization’s website, then this workshop is for you.
Shane Michael
CEO + Founder
Mittun Nonprofit Websites
12:00 PM
Fundraising + Growth
12:00 PM - 12:30 PMFundraise Without Borders: Charitable Solicitation Compliance
Insight Talk
Many states impose fundraising registration and disclosure requirements on nonprofits that want to solicit funds from those states’ residents. In this session, we’ll examine these requirements, including how states define charitable solicitation, where and when registrations or disclosures are required, and how online fundraising fits into the picture. Participants will learn best practices for managing these requirements to maintain compliance throughout their fundraising activities.
Brock Klinger
Director of Sales
Harbor Compliance
12:30 PM
Lunch
12:30 PM - 1:30 PM Hit the pier for a variety of food truck options.
Hit the pier for a variety of food truck options.
1:30 PM
Leadership
1:30 PM - 2:30 PMToday’s Social Entrepreneur Must Look Different From Yesterday’s
Panel
Ashoka launched the field of social entrepreneurship nearly 40 years ago and began supporting the first U.S. Ashoka Fellows 20 years later. Join us for a brief journey through the evolution of the field and, more importantly, the direction it must go now. Why is the commitment to systemic change more important now than ever, and why are we losing sight of it? How do we make sure our leadership networks represent the full range of lived experience across the country as a whole? Ashoka’s U.S. Director of Strategy & Partnerships takes the stage with two diverse social entrepreneurs to discuss such questions and more, challenging some of the conventional wisdom that has surrounded this body of work. Ashoka’s director will also share core insights and surprising patterns that the industry-leading organization sees across its global network of 3,500 innovators, including the specific qualities that make certain leaders so successful.
Michael Zakaras
Director, Strategy and Partnerships
Ashoka
Brandon Dennison
CEO
Coalfield Development Corporation
Rushika Fernandopulle
CEO
Iora Health
Leadership
1:30 PM - 2:00 PMBuild a Winning Culture: Lessons From WD-40 Company’s CEO
Insight Talk
Despite the well-known axiom that an organization is nothing without its people, nearly 70% of all employees in the U.S. are disengaged at work. So aside from conferences, books, courses, and motivational speakers, what’s the key for long-term employee engagement? In this session, WD-40 Company CEO Garry Ridge will look “under the hood” of one of the world’s most recognized brands, where employee engagement is above 93%; 98% say they “love to work at WD-40 Company”; and 99% say that their “opinions and values are a good fit” for WD-40 Company. The result is a company that has doubled in revenue in the last decade, and is on a trajectory to double again in the next. Garry will share his lessons learned over the course of his efforts to transform the company’s culture, beginning in 1997.
Garry Ridge
President & Chief Executive Officer
WD-40 Company
Fundraising + Growth
1:30 PM - 2:30 PMHow to Level Up Your Recurring Giving Program
Panel
Given that recurring donors are over five times more valuable than one-time donors, monthly giving should be a top priority for your nonprofit. Join this session to hear from two experts who manage robust recurring giving programs at their organizations: Tracee Henneke, the development manager of sustainability at Mobile Loaves & Fishes, and Angie Moore, the chief individual fundraising officer at CARE. They’ll share their best practices, acquisition and retention tactics, and growth strategies, so you can walk away inspired and equipped to take your recurring giving program to the next level.
Tracee Henneke
Development Manager of Sustainability
Mobile Loaves & Fishes
Angie Moore
Chief Individual Fundraising Officer
CARE
Elizabeth Pun
Managing Editor
Classy
Marketing
1:30 PM - 2:30 PMWhen Every Second Counts: Capturing Your Audience's Attention With Visual Stories
Workshop
Visual storytelling is a powerful tool to grab attention and raise awareness. But are attention and awareness enough? What happens after you get people excited and interested—how do you turn that passion into action? Using a simple three-part framework, Julia Campbell will show you how to use visual and digital storytelling techniques to build trust with your audience, compel emotion, and create a community of raving fans who will take action on your behalf. In the digital age, attention is the scarcest resource; learn how to capitalize on every second.
Julia Campbell
Founder
J Campbell Social Marketing
Fundraising + Growth
Leadership
1:30 PM - 2:30 PMHow to Quantify and Communicate the Value of Your Technology Investments
Workshop
How do you know if a technology project is too expensive? How do you neutralize objections from funders, board members, and others about the costs of new technology projects? Participants in this workshop will learn approaches to quantifying the value of any technology investment, as well as strategies to communicate that value to various stakeholders.
Adam Rosenzweig
Program Manager, Nonprofit Success
Okta
2:00 PM
Leadership
Fundraising + Growth
2:00 PM - 2:30 PMHow to Engage and Maximize Your Nonprofit Board
Fireside Chat
The relationship between a nonprofit management team and its board can be a complex one, and many organizations struggle to not only build a high-performing board but to also take full advantage of their directors' skills and relationships. Join this fireside chat to hear what two experienced leaders have learned about board engagement strategies, both from the board and nonprofit perspectives. They’ll discuss how to maximize board productivity; what nonprofits can learn from for-profit boards; how to identify, measure, and track core performance metrics; and much more.
Christopher Himes
Board Member
Classy
Deborah Singer
Chief Marketing Officer
Girls Who Code
2:45 PM
Office Hours
2:45 PM - 3:45 PM Office Hours are one-on-one meetings with experts and executives at leading organizations. These 15-minute sessions give you an opportunity to ask burning questions and get advice from seasoned leaders. Sign-up details to come.
Office Hours are one-on-one meetings with experts and executives at leading organizations. These 15-minute sessions give you an opportunity to ask burning questions and get advice from seasoned leaders. Sign-up details to come.
Strategy Sessions
2:45 PM - 3:45 PM Schedule an exclusive 15-minute meeting with one of our Solutions Hub partners. Bring a problem you’ve been struggling to solve, and walk out with a solution tailored to your organization. Sign-up details to come.
Schedule an exclusive 15-minute meeting with one of our Solutions Hub partners. Bring a problem you’ve been struggling to solve, and walk out with a solution tailored to your organization. Sign-up details to come.
Leadership
Marketing
2:45 PM - 3:45 PMHow to Close the Gender Gap in the Nonprofit Workforce
Panel
The gender pay gap has been called a "sleeper threat" to the effectiveness of nonprofits. Leadership and wage inequalities persist, disproportionately affecting the women who represent 75 percent of the nonprofit workforce. In this session, gender equity consultant Lindsey Lathrop will lead an informative and exciting conversation with three female experts, collectively uncovering the root of the gap and sharing examples of evidence-based interventions. You’ll leave with steps your organization can take to close the gap and change the story for the women behind your mission.
Lindsey Lathrop
Gender Equity Consultant + Coach
Lindsey Lathrop Coaching
Jessica Nordhaus
Director, Strategy + Partnerships
Change The Story VT
Evelyn Murphy
Founder and President
The WAGE Project, Inc
Krysta Sadowski
Talent Strategy Consultant
Gallagher Flynn Human Resource Services
Fundraising + Growth
2:45 PM - 3:45 PMSneak Peek of Classy's Future Fundraising Innovations
Insight Talk
Be the first to see the exciting new products we have coming down the pipeline at Classy. Hear directly from our product team as they share upcoming improvements that will empower you to host more dynamic events, collect donations and registrations on the move, enhance the overall giving experience, and ultimately give your team more control over your fundraising. You don’t want to miss this sneak peek.
Neena Gupta Needel
Chief Product Officer
Classy
Jackie Lam
Lead Product Manager
Classy
Shanna Birky
Lead Product Manager
Classy
Jessie Kain
Product Manager
Classy
Tim Gumto
Senior Product Manager
Classy
Technology + Data
2:45 PM - 3:45 PMWhat’s Your Impact? How Technology Is Bolstering a New Approach to M&E
Panel
Nonprofits have famously struggled to measure, evaluate, and articulate their impact. The lack of technology innovation have inhibited this sector from collecting and sharing quality feedback on program effectiveness, which in turn limits a nonprofit leader's ability to iterate and improve practices—until now. With new impact evaluation platforms on the rise, and more industry influencers pushing for greater transparency and shared learning, nonprofits are making dramatic improvements in their monitoring and evaluation (M&E) practices. In this informative panel discussion, three rising leaders obsessed with driving innovation in M&E will discuss important new tools nonprofits can use, case studies of organizations seeing positive results, and why this digital transformation is giving nonprofits a leg up with funders and donors. You’ll leave this session equipped with insights to bring back to your program's team and feel confident about the shift towards more creative, evaluative thinking.
Lauren Reed
Director of Programs
VecnaCares
Nelli Garton
Co-founder and Chief Impact Officer
Tablecloth
Jailan Adly
Chief Executive Officer
RefuSHE
Patrick Walsh
Cofounder & Chief Impact Officer
Classy
Fundraising + Growth
2:45 PM - 3:45 PMProject Management: How to Set Every Project up for Success
Workshop
Whether you’re launching a new fundraising campaign, going through a rebrand, or redesigning your website, the ability to manage every type of project is crucial. As a nonprofit, there’s no time to waste on inefficiencies since a failed project could mean a loss of critical funds. In this workshop, leaders from Visceral, a team that builds brands and websites for nonprofits and social impact organizations, will teach you how to successfully plan for any project. Specifically crafted for individuals responsible for managing projects and focused on results, you’ll learn how to manage stakeholders, decide who needs to be involved, understand how to create a schedule, and manage any unforeseen challenges. You will leave the workshop equipped with the tools and knowledge to achieve your goals from the very start.
Dana Jensen
Production Director
Visceral
Natalia Tamburini
Project Manager
Visceral
Leadership
2:45 PM - 3:45 PMHow to Foster a Culture of Diversity, Equity, and Inclusion
Workshop
Embracing diversity, equity, and inclusion (DE&I) as organizational value for your nonprofit is a critical move that increases positive outcomes and meaningful change. Effective DE&I programs can also help to attract and retain talent in a fiercely competitive market. In this session, Samantha Wellington will share practical insights and proven business strategies to help you create an even stronger DE&I environment for your organization that will create an impact from the inside out.
Samantha Wellington
Senior Vice President, Chief Legal Officer and Secretary
TriNet
4:00 PM
Fundraising + Growth
Marketing
4:00 PM - 5:00 PMHow to Leverage Facebook to Drive Donations and Engage Fundraisers
Panel
Facebook fundraising tools give individuals, public figures, and brands the ability to raise money for your nonprofit and reach their networks easily. The ease and reach of Facebook makes it a powerful resource in your fundraising toolkit to reach new people, engage with supporters, and collect donations. In this session, you’ll hear from Facebook’s Social Good team about the evolution of giving on Facebook, as well as from two nonprofits who have experience using Facebook to drive donations and engage fundraisers. Hear from Heifer International on how they engage and steward their donors, and from LIVESTRONG who has used the Facebook Fundraiser API to help participants meet their fundraising goals.
Carly Samuelson
P2P Program Manager
Heifer International
Barrett Frankel
Senior Manager, Customer Success Management Team
Classy
Jessica Murphy
Director of Marketing & Communications
LIVESTRONG
Kendra Sinclair
Strategic Partner Manager
Facebook
5:00 PM
Happy Hour
5:00 PM - 6:00 PM Join thought leaders and peers for a beer or a glass of wine to wrap up the day.
Join thought leaders and peers for a beer or a glass of wine to wrap up the day.
8:30 AM
Coffee
8:30 AM - 9:00 AM Doors open at 8:30am. Come grab a cup of coffee, a bite for breakfast, and a seat for your 9am session.
Doors open at 8:30am. Come grab a cup of coffee, a bite for breakfast, and a seat for your 9am session.
9:00 AM
Solutions Hub
9:00 AM - 10:00 AM The Solutions Hub is the onsite tangible toolkit that will provide nonprofits with the technology and strategies to work more efficiently. Drop by the Solutions Hub with a problem you’ve been struggling to solve, and walk out with a solution tailored to your organization. Community Boost, Double the Donation, Giving Assistant, Google, Okta, Omatic, Virtuous Software and Classy are a few of this year's Solutions Hub partners and they're excited to roll up their sleeves to help take your organization to the next level.
The Solutions Hub is the onsite tangible toolkit that will provide nonprofits with the technology and strategies to work more efficiently. Drop by the Solutions Hub with a problem you’ve been struggling to solve, and walk out with a solution tailored to your organization. Community Boost, Double the Donation, Giving Assistant, Google, Okta, Omatic, Virtuous Software and Classy are a few of this year's Solutions Hub partners and they're excited to roll up their sleeves to help take your organization to the next level.
Leadership
Fundraising + Growth
9:00 AM - 10:00 AMFrom A to Gen Z: Ask These Young Leaders Anything
Panel
Gen Z, also known as “Philanthroteens,” have grown up with technology and social media, and as such have been exposed to diverse issues from a very young age. They’ve been aware of all the latest news: terrorism, the uncertainty of the economy, climate change, and different humanitarian challenges around the world. This hyper-awareness has encouraged many Gen Z youth to make a difference in the world, quickly escalating them as the leaders of today, not tomorrow. In this session, Gen Zers from Girl Up will share how they think about giving, the types of nonprofits that are most appealing to them and why, how they balance social activism and their own overall wellness, and how it all manifests on social media. With ample time for Q&A, we’ll open it up to the audience to leverage this opportunity to ask Gen Z about anything.
Julie Willig
Senior Director
Girl Up
Kiera Fair
Boston Coalition President
Girl Up
Katrina Sousounis
Former Girl Up Teen Advisor, President AB Girl Up Club
Girl Up
Grace Zhang
Event Coordinator
Girl Up
Fatimata Cham
Girl Up Teen Advisor
Girl Up
Fundraising + Growth
9:00 AM - 10:00 AMHow to Create On-Screen Magic in Your Fundraising Videos
Panel
Video is one of today’s most powerful storytelling tools, but it takes intention to craft compelling videos that inspire action. Hear from a group of experts that are tapping into the power of this medium to create short, inspiring, and—most importantly—actionable videos for leading nonprofits. Featuring Joshua Gunn, founder of Planet Nutshell; Martin Quessenberry, Director of Digital Projects and Innovation for Shriners Hospitals for Children; Susan Hughes, Director of Communication at Thread.org; and award-winning documentary filmmaker Daniel Lovering. You’ll learn tips and tricks on how to work with creative agencies, trust the storytelling process, package stories across different platforms, and inspire viewers to take action.
Martin Quessenberry
Director, Digital Projects & Innovation
Shriners Hospitals for Children
Joshua Gunn
Founder, Creative Director
Planet Nutshell
Daniel Lovering
Principal
Bagamor Media LLC
Susan Hughes
Senior Director of Communications
Thread
9:30 AM
Marketing
Leadership
9:30 AM - 10:00 AMThe Social Entrepreneur's Blueprint: How to Transform Your Ideas Into a Solution
Insight Talk
What does it take to engineer a modern solution that truly impacts the world’s most pressing problems? It all begins with seeing your self, stakeholders, and ideas through a correct lens. In this session, hear from social enterprise veteran and International Lifeline Fund Board of Directors member Romanus Berg on how you can break away from old mindsets, build more meaningful partnerships, ensure your communications are authentic, and use your unique voice and perspective to author powerful solutions, today.
Romanus Berg
BOD | Director of Strategy & Organization Development
International Lifeline Fund
10:15 AM
Office Hours
10:15 AM - 11:15 AM Office Hours are one-on-one meetings with experts and executives at leading organizations. These 15-minute sessions give you an opportunity to ask burning questions and get advice from seasoned leaders. Sign-up details to come.
Office Hours are one-on-one meetings with experts and executives at leading organizations. These 15-minute sessions give you an opportunity to ask burning questions and get advice from seasoned leaders. Sign-up details to come.
Strategy Sessions
10:15 AM - 11:15 AM Schedule an exclusive 15-minute meeting with one of our Solutions Hub partners. Bring a problem you’ve been struggling to solve, and walk out with a solution tailored to your organization. Sign-up details to come.
Schedule an exclusive 15-minute meeting with one of our Solutions Hub partners. Bring a problem you’ve been struggling to solve, and walk out with a solution tailored to your organization. Sign-up details to come.
Fundraising + Growth
Marketing
10:15 AM - 11:15 AMPolitics & Fundraising: Gearing Up for Success in 2020
Panel
Did you know that 15% of Americans have donated to a political campaign, with an average gift size of under $500? With the 2020 election fast approaching, be sure you understand the potential impacts of political fundraising on your own organization.
In this timely session, you’ll hear from nonprofits that have taken advantage of the national conversations leading up to elections to put their cause in the spotlight. You’ll also learn best practices from political fundraising experts that you can apply to your own campaigns -- and what NOT to do.
No matter the type of cause you represent, you’ll gain valuable takeaways you can apply to your fundraising in 2020 and beyond.
Ben Grossman-Cohen
Global Campaign Manager
Oxfam America
Jesse Thomas
SVP
Crowdpac
Braden Lay-Michaels
Chief Development Officer
The Trevor Project
Elizabeth Hilbert
Product Marketing Manager
Classy
Marketing
10:15 AM - 10:45 AMStorytelling in 3D: The Art And Science of Talking To More Than One Sense
Insight Talk
How do you tap into more than one sense when telling your organization’s story? And how does this play into experiential marketing? In this session, we explore what everyday sensory distractions can teach us about storytelling, and how you can leverage them to grab your audience’s attention. Discover how you can stand out and engage targets by telling stories that go beyond words—stories which people can smell, feel, and touch.
Momo Bertrand
Founder & CEO | Director of Marketing
MomoB.biz | OneDigitalWorld.net
Kumba McGill
Program Manager
Save More Kids
Fundraising + Growth
10:15 AM - 11:15 AMFood as a Force for Good: Social Enterprises Using Kitchens to Transform Lives
Panel
The social enterprise model represents powerful new opportunities for diversified funding sources, scalability, and increased social impact. By creating sustainable revenue streams, hybrid social enterprises are changing their reliance on donations and grants for growth. One of the areas where this is most evident is in kitchens and food. An increasing number of social enterprises are leveraging kitchens and food preparation to create new revenue opportunities, while addressing hunger relief for the 1 in 8 million Americans who are food insecure. Join us for a highly interactive panel discussion with leaders from fast growing social enterprises who will share their experiences in using food and kitchens to transform lives, and the opportunities in creating sustainable revenue streams through the hybrid social enterprise model.
Karen Henken
Professor of Practice, Social Innovation and Entrepreneurship
University of San Diego
Aviva Paley
Co-Founder and Senior Director
Kitchens for Good
Doug Rauch
President
Daily Table
Ashley Stanley
Founder/Executive Director
Lovin' Spoonfuls
Marketing
10:15 AM - 11:15 AMThe Nonprofit Marketing Revolution: Make These 10 Commitments and Change Your Nonprofit Forever
Workshop
Many nonprofits see marketing and communications as tools for raising awareness, but their true power extends far beyond that limited definition. During this workshop, we’ll share examples and lessons from top-performing organizations across the country that are bucking the status quo and redefining the role that marketing can play in driving growth and advancing their missions. Then, we’ll ask you to make 10 commitments that will turn marketing into a tool for social change at your organization. You’ll walk away with clear action items for starting your own marketing revolution.
Alyssa Conrardy
President & Co-Founder
Prosper Strategies
Fundraising + Growth
10:15 AM - 11:15 AMHow to Design a Campaign Without a Designer
Workshop
In this workshop, you’ll learn how to make the most out of Classy’s Campaign Builder so you can design a stunning campaign page, no matter your level of expertise. Get hands-on tips and tricks to make the most of the designer, tell a visually compelling story, and discover how to choose the right imagery. Whether you’re currently building a campaign or brainstorming a future initiative, you’ll be able to apply these techniques to wow your supporters.
Liz Wilson
Product Designer
Classy
Irene Webber
Visual Designer
Classy
10:45 AM
Technology + Data
Fundraising + Growth
10:45 AM - 11:15 AMUpgrade Your Social Programs With Personalization, Traceability, and Impact Communications
Insight Talk
Nonprofits are being ushered into a new era where increased data collection will be the norm. To not only follow the wave but make an impact ahead of the curve, organizations can leverage tools like Impact Atlas, the new real-time intelligence platform, to transform the way they manage and finance their social programs by bringing together funders, nonprofit admins, and program participants to get a 360-degree view of a program’s impact. Join us as CEO and co-founder Chantal Buard guides us through a new approach to impact measurement, transparency, and communications, and how tools like Impact Atlas are raising the bar for data-driven programs.
Chantal Buard
CEO and Co-founder
Impact Atlas
11:30 AM
Leadership
11:30 AM - 12:45 PMResilient: 3 Extraordinary Stories of Post-Traumatic Growth
Keynote
"Character cannot be developed in ease and quiet. Only through experience of trial and suffering can the soul be strengthened, ambition inspired, and success achieved." - Helen Keller
Join us as we wrap up the Collaborative with three extraordinary individuals who have stood in the face of adversity and come out on the other side: Rick Ridgeway, VP of Environmental Initiatives and Special Media Projects at Patagonia and member of the first American team to summit K2; Jason Russell, the activist and co-founder of Invisible Children who directed the viral video Kony 2012; and Danielle McLaughlin, a cancer survivor and elite adaptive athlete with Challenged Athletes Foundation.
Listen as they tell their personal, powerful stories of physical, mental, and relational hardship and the post-traumatic growth that has inspired, for all of them, a new way of living.
Join us as we wrap up the Collaborative with three extraordinary individuals who have stood in the face of adversity and come out on the other side: Rick Ridgeway, VP of Environmental Initiatives and Special Media Projects at Patagonia and member of the first American team to summit K2; Jason Russell, the activist and co-founder of Invisible Children who directed the viral video Kony 2012; and Danielle McLaughlin, a cancer survivor and elite adaptive athlete with Challenged Athletes Foundation.
Listen as they tell their personal, powerful stories of physical, mental, and relational hardship and the post-traumatic growth that has inspired, for all of them, a new way of living.
Rick Ridgeway
VP of Public Engagement
Patagonia
Jason Russell
Creative Director
Broomstick Engine
Danielle McLaughlin
Governance Director
UC San Diego Health
Robin King
Chief Executive Officer
Navy SEAL Foundation
12:45 PM
Wrap Party & Lunch
12:45 PM - 3:00 PM One last hoorah before we head home. We'll celebrate all that we've learned, shared, and the connections we made over food and drinks on the pier.
One last hoorah before we head home. We'll celebrate all that we've learned, shared, and the connections we made over food and drinks on the pier.