Speakers & Sessions

Fundraising
Technology & Data
Community Mobilization
Leadership & Culture

8:00 AM - 9:00 AM

Registration

9:00 AM - 10:15 AM

Collaborative Kickoff & Opening Keynote (details coming soon)

10:30 AM - 11:30 AM

Building Resilient Communities

Laurie Barnett
Managing Director at Southwest Airlines
Atyia Martin
Chief Resilience Officer at City of Boston
Aaron Scheinberg
Executive Director, Northeast at The Mission Continues
Malikah Berry
Chief Programs Officer at Points of Light
Megha Desai
President of the Desai Foundation

10:30 AM - 11:30 AM

Unlocking Abundance: A Holistic Approach to Transformational Growth

Jeff Shuck
Co-Leader at Plenty
Jennifer Mulholland
Co-Leader at Plenty
Stacey Stewart
President of March of Dimes
Betsy Gerdeman
SVP for Development Services at PBS
David Omenn
VP of Development at Global Citizen Year

Whether you’re looking to create massive global change or experience personal transformation, one fundamental principle remains the same – growth is our natural state and made up of many elements. Join Plenty Co-Leaders, Jeff Shuck and Jennifer Mulholland, as they facilitate a meaningful and experiential discussion on the five essential keys driving transformational growth with industry leaders.

10:30 AM - 11:30 AM

Innovation in Human Rights and Social Justice

Adam Foss
Co-Founder of Prosecutor Impact
Blair Burns
SVP, Justice Operations at International Justice Mission
Hend Alhinnawi
Co-Founder of Humanitarian Tracker

Learn from three leaders who are working to fight social injustices across the U.S. and abroad. Their insights will inspire and drive thoughtful conversation.

11:30 AM - 12:30 PM

A Continued Exploration of the 5 Critical Keys to Growth

Jeff Shuck
Co-Leader at Plenty
Jennifer Mulholland
Co-Leader at Plenty

A continuation of Plenty’s panel discussion from the mainstage, this presentation will dive deeper into the five essential keys driving transformational growth: funding, strategy, leadership, community, and wellbeing. Join Plenty Co-Leaders, Jeff Shuck and Jennifer Mulholland, as they highlight these critical components of organizational, and personal, success and share their expertise on how you can leverage and improve each area.

11:30 AM - 1:00 PM

Lunch

1:00 PM - 1:45 PM

What You Can Take Away From Years of Fundraising Data

Shanna Birky
Product Manager at Classy

You don’t need big data to get big data insights. We’re sharing what our team has learned from thousands of organizations that use Classy and how you can apply these benchmarks to your own organization's goals and strategies.

1:00 PM - 1:45 PM

Office Hours

1:00 PM - 1:45 PM

Connected Nonprofits: How Large Organizations Use APIs to Keep Growing and Maximize ROI

Michael Proder
Technical Engagement Manager at Classy
Daniel Lynton
Founder & CEO of LyntonWeb
Joe Kraynak
Director of Development Information Management at Shriners Hospital
Andres Jimenez
Marketing and Communications at JDC
Matt Hall
Senior Technical Lead at Omatic

Join American Jewish Joint Distribution Committee (JDC), Shriners Hospitals, LyntonWeb, and Omatic Software to learn how these organizations and technology partners used the Classy API to build direct integrations with software that powers nonprofit operations, like HubSpot and Blackbaud CRM.

1:00 PM - 1:45 PM

Understanding How Academia is Fostering Social Innovation

Matthew Segneri
Director, Social Enterprise Initiative at Harvard Business School
Cheryl Kiser
Executive Director of The Lewis Institute for Social Innovation and The Babson Social Innovation Lab
Ayelet Gneezy
Associate Professor of Behavioral Sciences and Marketing at Rady School of Management, UCSD

Babson, Harvard and UCSD have pioneered social entrepreneurship programs at the academic level. In this panel discussion, you’ll learn from the leaders of these programs about the rising interest in social entrepreneurship at the student level, how these institutions have fostered social innovation within their own programs, and some of the successes attributed to academia’s influence on the field.

2:00 PM - 3:00 PM

Game-Changing Solutions in Disaster Relief

Patrick Diller
Business Development Manager at MSR Global Health
Tyler Radford
Executive Director of Humanitarian OpenStreetMap Team

Learn about innovative and practical technologies that support communities affected by man-made and natural disasters.

2:00 PM - 3:00 PM

Fueling Personal Fundraising With the Power of Story

Emily Parris Sandler
Director of Digital Philanthropy at City of Hope
Tracy Shaw
Senior National Director of Community Engagement of American Kidney Fund
Noam Reuveni
Director of Interactive Solutions at Massachusetts General Hospital
Christina Alford
SVP of Development at Susan G. Komen
Loree Lipstein
Founder & Principal of Thread Strategies

The people you serve have stories to tell. Learn how to empower them to share their journey with the world and fundraise to help others. In this session, leading health organizations explain how to unlock the game-changing power of the real-life stories behind your work.

2:00 PM - 3:00 PM

How the Social Sector Will Weather Federal Funding Cuts

HyeSook Chung
Deputy Mayor for Health and Human Services at Executive Office of Mayor Muriel Bowser, DC Government
Gerald E. Johnson II
Chief Diversity Officer and SVP at American Heart Association National Center

Proposed cuts to federal funding mean that organizations across cause sectors must adapt their revenue model, revise programmatic commitments, or both. Leaders from government, national funders, and affected nonprofits share how the social sector can collaborate and mobilize communities to fill the gaps.

3:15 PM - 4:15 PM

From the Living Room to the Legislature: How Grassroots Initiatives Launch Social Change

Liz Plank
Senior Correspondent at Vox
Linda Sarsour
Activist, Co-Organizer of Women's March
Andrew Wetzler
Deputy Chief Program Officer at Natural Resources Defense Council

Social change is not imposed from the top down rather it's built from the bottom up. Social movements must also meld grassroots passion with national and global powers. In this panel, featuring co-founder of the Women’s March, Linda Sarsour, and Andrew Wetzler of the National Resources Defense Council, we discuss how community organizers, nonprofits, and governmental bodies work together for widespread impact.

3:15 PM - 4:15 PM

How Tech Giants Are Maximizing Social Impact

Elaine Gibbons
Executive Director of Corporate Engagement at PATH
Neal Myrick
Director of Social Impact at Tableau

Today, leading technology companies are taking a proactive role in applying their tech to address social problems. Learn how some of the most innovative companies are creatively applying their tech with social sector partners to help them achieve their missions faster.

3:15 PM - 4:15 PM

Innovators to Watch in Environmental Protection

Kevin Kung
Co-Founder of Takachar
Sam Teicher
Co-Founder of Coral Vita

This showcase series highlights organizations developing research-backed products that preserve and protect the environment.

4:30 PM - 5:30 PM

Closing Keynote (details coming soon)

5:30 PM - 6:30 PM

Happy Hour

5:30 PM - 6:30 PM

Office Hours

7:00 PM - 9:00 PM

Libations and Inspiration: Personal Stories From Social Sector Leaders

Reignite your passion for social good by sharing an evening with some of the most impactful and inspirational voices from the sector. Join us for drinks at General Assembly and hear powerful stories from Leadership Council members and Classy Award Finalists. Space is limited for this event, so be sure to register.
RSVP Now →

8:00 AM - 9:00 AM

Coffee With Classy

9:00 AM - 10:00 AM

Modern Nonprofits: How Technology Amplifies Impact

Suzanne DiBianca
Chief Philanthropy Officer at Salesforce
Scot Chisholm
Co-Founder & CEO of Classy
Jason Ricci
Founder & CEO of Fluxx
Erin Reilly
VP of Social Impact and GM at Twilio.org

An in-depth look at the technologies nonprofits are using to modernize their approach to cultivating supporter relationships and revenue generation.

10:15 AM - 11:15 AM

Building a Future Free of Hate Speech

Brian Fishman
Lead Policy Manager-Counterterrorism at Facebook
Sally Smith
Founder & CEO of Nexus Fund
Wajahat Ali
Creative Director at Affinis Labs
Patricia Georgiou
Head of Business Development at Google Jigsaw

It’s not so much a “what” that drives the forward progress of the counter-hate speech movement, but rather a “who.” In this session you’ll have the opportunity to hear from industry experts sustaining forward progress on the counter-hate speech movement. Their understanding of hate speech through new tools and research provides insight into how we can all effectively counter it.

10:15 AM - 11:15 AM

Advancements in Access to Education and Child Protection

Sunita Grote
Deputy, UNICEF Ventures, and Innovation Fund Manager at UNICEF Innovation
Cristi Hegranes
Founder & Executive Director of Global Press Institute
Lina Attar
Co-Founder & CEO of Karam Foundation

During this showcase series, you'll hear from three remarkable innovators who are advancing education, accessibility to information, and the rights of children worldwide.

10:15 AM - 11:15 AM

The Secret to High Performance Teams

Cindy Jones-Nyland
Co-Founder and Principal of Brite Dandelion
Danny Kim
Speaker, Consultant, Career Coach at The Dauphinee Group & Point Loma Nazarene University
Jake Wood
Founder & CEO of Team Rubicon
Chandini Portteus
CEO of Wipe Out Kids Cancer

Creating and leading an effective team is a challenge in itself, but nonprofits must do it with fewer resources. Understand your team members’ strengths and create a culture of growth and innovation. With this panel of nonprofit leaders, you'll learn how to hire, coach, and grow resilient, impactful teams.

11:30 AM - 12:30 PM

Lessons From the Sector’s Most Successful Movement: #GivingTuesday

Asha Curran
Chief Innovation Officer at 92nd Street Y
Sheri Lunn
Vice President of Marketing & Strategic Engagement at The Trevor Project
Cristin O'Leary Jones
Development Director at Camp Kesem

#GivingTuesday was started as an alternative to the Black Friday and Cyber Monday. Five years later, this global day of giving has shifted the mindset around end of year giving and has revolutionized fundraising for organizations worldwide. In this session, we’ll take an inside look into the data and trends around #GivingTuesday, explore some of the creative ways that organizations are innovating within the campaign, and talk about why #GivingTuesday is more important than ever.

11:30 AM - 12:30 PM

Why Hasn’t Technology Solved Our Problems?

Joe Callahan
Co-Founder & VP of Product & Design at Classy
Masuma Henry
Executive Director at Artefact
Dar Vanderbeck
Chief Innovation Officer at CARE
Elena Matsui
Strategy Associate at The Rockefeller Foundation

Even with the advent of cutting-edge technology, the social sector is still grappling with many of the problems it faced fifty years ago. Experts from the world of design and social impact discuss what technology can and cannot do to solve local and global injustice. How does product design and design for community engagement drive change?

11:30 AM - 12:30 PM

Social Innovators Driving Access to Health

Liz Eddy
Director of Communications at Crisis Text Line
Tessa Shapiro
Crisis Counselor Coach at Crisis Text Line
Grace Mastalli
President & CEO of LimbForge

During this showcase hour, you will learn from three leaders working to increase access to health services, programs, and products in the U.S. and around the world.

12:30 PM - 2:00 PM

Lunch

1:00 PM - 2:00 PM

Fundraising as a Conversation: How Giving Space to Share Drives Fundraising Success

Matt Lackey
Lead Product Manager at Classy
Lindsay Kolsch
Chief Financial Officer at TWLOHA

How do you create winning fundraising campaigns year over year? Classy product manager Matt Lackey is joined by one of our most successful nonprofit partners to-date, To Write Love on Her Arms. This organization made a name for itself around the office with its powerful mission, beautiful campaign pages, and fundraiser engagement strategies. Find out how their unique fundraising ethos creates a powerful fundraising community.

1:00 PM - 2:00 PM

Meeting the Modern Donor's Consumer Expectations With Classy and Salesforce

Tim Gumto
Lead Software Engineer at Classy
Diana Peacock
SVP Development and Alliances at Firstbook
Renell Carpenter
Salesforce Consultant at Costal Cloud

Learn how Classy and Salesforce can help nonprofits meet the growing demand for exceptional digital experiences, while maintaining high-quality, global programs. You'll learn how First Book and their technology partner, Coastal Cloud, are approaching the implementation of these platforms to grow and how you can do the same at your organization.

1:00 PM - 2:00 PM

What 3 Quick Experiments Taught Us About Fundraiser Engagement

Shanna Birky
Product Manager at Classy
Carrie Pena
Chief Marketing Officer at buildOn

Join Product Manager Shanna Birky and longtime Classy partner, buildOn, to discover the surprising results of three experiments they ran in order to learn about peer-to-peer fundraising habits and fundraiser success.

2:00 PM - 2:45 PM

Increasing Conversions on Your Donation Form: Are You Donor-Centric Enough?

William Harris
Product Manager at Classy

What do donors prefer when they land on your donation form? How can consumer preferences impact your bottom line? Learn what to pay attention to in the donor journey and how to modernize and grow your organization.

2:00 PM - 2:45 PM

Office Hours

3:00 PM - 4:00 PM

Grow Big or Go Home - How Social Enterprises Take Off

Erin Stender
Director of Marketing at Classy
Jeanne Honsaker
VP of Advancement at The Exodus Road
Jon Thomas
Founder & Executive Director at Tap Cancer Out
Meredith Boak
SVP of the National Development at Teach For America

A panel of high growth organizations share insights and best practices to scale fundraising, programs, and team dynamics. Through interviews with leaders from high growth social enterprises, learn how to take your organization to the next level.

3:00 PM - 4:00 PM

The Next Generation of Social Sector Leadership

Jennifer Aronson
Associate Vice President for Programs at The Boston Foundation
James Halliday
Board Chair at Emerging Practitioners in Philanthropy (EPIP)
Lisa Jackson
Co-Founder & Managing Director of The College of Social Innovation
Jacob Harold
President & CEO of Guidestar

The nonprofit sector is about to undergo a massive change in leadership. With millions of baby boomers retiring and an innovative generation of millennials rising, social impact organizations must act now to safeguard their future. Sector experts from Guidestar, The Boston Foundation, The College of Social Innovation, and Management Leadership for Tomorrow share how you can diversity your board and staff and restructure your organization for the next era of social impact.

3:00 PM - 4:00 PM

Progress in Poverty Relief and Water Access

Gary White
Co-Founder & CEO of Water.org & WaterEquity
Komal Ahmad
Founder & CEO at Copia
Anne Tsuei
Co-Founder & Chief of Creative and Design at Kuli Kuli

In this showcase hour, you will hear from organizations that are changing the sector with innovative approaches to alleviate poverty and grant access to clean water. You’ll glean insights from emerging and established experts who are rewriting the book in their sector.

4:15 PM - 5:15 PM

Closing Keynote (details coming soon)

5:15 PM - 6:15 PM

Happy Hour

5:15 PM - 6:15 PM

Office Hours

8:30 AM - 12:00 PM

Classy Community Offsite

Vision & Strategy: A Discussion With Classy’s VP of Product

Joe Callahan will share his team’s work around strategy and vision. Learn why Classy has made certain product decisions and where we’re headed in the future. He’ll share what it means to create a strategy and vision and discuss how to apply lessons learned to your own organization. Join in on this unique discussion, followed by a Q&A.

Proven Email Strategies to Grow Donor Pipeline

Your email list is the key to building a powerful pipeline of donations. Generate new supporters and cultivate deeper engagement by growing your audience, using smart segmentation, and creating email campaigns that nurture donors.

How the Classy API Makes You Look Smart (to Donors and Your CEO)

You don’t have to know how to code to appreciate what the Classy API can do for you and your donor relationships. Discover how Special Olympics Vermont uses the Classy API to make a better event experience for fundraisers, volunteers, and organizers (and why their CEO can’t stop talking about it). Learn how to power advanced analytics, create event management tools, and take your fundraising events to the next level.

How to Build a Year-Round Fundraising Program as a Large Organization

Empower supporters to turn their personal life events—like birthdays, athletic endeavors, or wedding anniversaries—into opportunities to fundraise for your cause. Uncover how a year-round fundraising program enables supporters to raise money how they want and when they want, generating year-long revenue for your organization.

How to Build a Year-Round Fundraising Program as a Small Organization

Empower supporters to turn their personal life events—like birthdays, athletic endeavors, or wedding anniversaries—into opportunities to fundraise for your cause. Uncover how a year-round fundraising program enables supporters to raise money how they want and when they want, generating year-long revenue for your organization.

Small Organizations Making a Big Impact

Just because a nonprofit is small doesn’t mean they don’t make big things happen. Join us as we showcase some of the most effective fundraising campaign strategies and tactics from nonprofits like More Than Me, Love Your Brain, Nora Project, and the Org for Bat Conservation. If you’re a small nonprofit looking for inspiration, this is where you’ll find it.

How Online Fundraising Integrates With Your Offline Campaigns

Your offline and online fundraising strategies shouldn't feel disconnected. Learn how integrating the two channels can help grow your donor pipeline and engage your supporters across the board.

Build a Communications Strategy That Drives Donations

The key to a successful fundraising campaign is a solid communications strategy. Find out how to create and execute one that mobilizes supporters from campaign start to finish.

The Art of Advanced Email Marketing Strategies

Not having a defined strategy for your campaign messages can impede your fundraising efforts and detract from your overall success. Sending targeted emails to different, segmented groups of donors based upon past giving levels translates into more ROI generated per campaign. The more thought you put into your messages, the more likely your supporters are to donate.

10:00 AM - 12:00 PM

General Assembly Offsite

Design + Money: How Great Digital Experiences Can Help You Raise More Money

Fundraising is an important part of any organization. Don’t leave money on the table over bad UX. Learn how to apply simple UX principles to your apps and websites to allow for a better path to your donations page.

How To Apply Modern Marketing in Mission-Driven Organizations

Learn from the CMOs from nonprofit marketing powerhouses, PATH and DonorsChoose, on how you take a traditional nonprofit communications unit and turn it into a marketing and communications powerhouse.

Social Media Strategy Mapping: The Anatomy of a Viral Campaign

Social media is no longer just a tool to stay connected. It is now a channel for activism and civic engagement among other things. Understanding how to leverage these channels for your organization can help you develop traction around your cause and maybe even go viral. In this workshop, you’ll be taken through a 6-step methodology that will help guide your efforts to develop an actionable social media strategy. You’ll learn how to structure your social media efforts, deploy your resources, and ultimately launch a social media campaign that is professional and provides results you’ll be able to interpret and understand.

7:00 PM - 11:00 PM

Classy Awards

The Awards Ceremony recognizes the most innovative solutions to our world’s toughest social problems. After two days of Collaborative sessions, the Cruiseport transforms into a red carpet affair. The Classy Award Winners are announced on stage during this time.

11:00 PM

Classy Awards After Party

More speakers and sessions will be added in the coming weeks! Please note that agenda and participants are subject to change.

The Lab

In between sessions, you'll have the opportunity to stop by the Lab, where there will be game-changing products and technologies to check out. Here are a few you won't want to miss.

ARISense

A low-cost air quality measurement system that provides unprecedented amounts of data

Nexus Fund

A look inside modern-day concentration camps and Buddhist extremism in Burma through an award-winning VR film

Smartfin

A high tech surfboard fin that measures ocean chemistry

Nothing But Nets

Experience life as a refugee facing the threat of malaria in the VR film “Under The Net”

Because International

A patented design of an innovative shoe that adjusts and expands, lasting up to five years

MSR Global Health

A low-cost chlorine maker for safe water using salt & electricity

Hydronalix

A remote-controlled buoy that can cruise through the harshest rip-currents bringing safety to those in need

Tableau

A look at how Zambia is using data to eliminate malaria across an entire Sub-Saharan African nation

Office Hours

Office Hours provide a unique opportunity for emerging entrepreneurs and nonprofits to meet 1:1 with executives at leading organizations to ask questions and get expert advice. Below are a few of the Office Hour Experts. Sign up opportunities to come.

Amy Herskovitz

Managing Director & Co-Founder at Fortitude Fund

Funding Social Innovation Expert

Cindy Jones-Nyland

Strategic Advisor at Avon Breast Cancer Crusade

Modern Marketing Expert

Danny Kim

Coach for StrengthsFinder

Team Alignment Expert

Gary White

CEO of Water.org

Safe Water and Sanitation Expert

Stacey Stewart

President of March Of Dimes

Leadership and Development Expert

Asha Curran

Chief Innovation Officer of 92nd Street Y

#GivingTuesday Campaign and Trends Expert

Ayelet Gneezy

Associate Professor of Behavioral Sciences & Marketing at Rady School of Management, University of California, San Diego

Charitable Giving Behavior Expert

Getachew Engida

Deputy Director-General of UNESCO

Sustainable Development Expert

Jeff Shuck

Co-Leader at Plenty

Expert in Transformational Growth

Jennifer Mulholland

Co-Leader at Plenty

Expert in Transformational Growth

Masuma Henry

Executive Director at Artefact

Design and Strategy Expert

Philips McCarty

Founder & CEO at Good Scout Group

Purpose Marketing Strategist

Sergio Fernandez De Cordova

Co-Founder at PVBLIC Foundation

Partnership Expert

Susan McPherson

Founder & CEO at McPherson Strategies

Cause Marketing and Corporate Responsibility Expert