Speakers & Sessions

*More speakers and sessions will be added in the coming weeks! Please note that agenda and participants are subject to change.

8:00 AM - 9:00 AM


9:00 AM - 10:15 AM

Opening Keynote - Details Coming Soon

10:30 AM - 11:30 AM

Building Resilient Communities

10:30 AM - 11:30 AM

Unlocking Abundance: A Holistic Approach to Transformational Growth

Whether you’re looking to create massive global change or experience personal transformation, one fundamental principle remains the same – growth is our natural state and made up of many elements. Join Plenty Co-Leaders, Jeff Shuck and Jennifer Mulholland, as they facilitate a meaningful and experiential discussion on the five essential keys driving transformational growth with industry leaders.

11:30 AM - 1:00 PM


11:30 AM - 12:30 PM

A Continued Exploration of the 5 Critical Keys to Growth

A continuation of Plenty’s panel discussion from the mainstage, this presentation will dive deeper into the five essential keys driving transformational growth: funding, strategy, leadership, community, and wellbeing. Join Plenty Co-Leaders, Jeff Shuck and Jennifer Mulholland, as they highlight these critical components of organizational, and personal, success and share their expertise on how you can leverage and improve each area.

1:00 PM - 1:45 PM

What You Can Take Away from Years of Fundraising Data

You don’t need big data to get big data insights. We’re sharing what our team has learned from thousands of organizations using Classy.

1:00 PM - 1:45 PM

Diving Into the Classy API Headfirst

Join JDC, LyntonWeb, Shriners, and Omatic to learn how these organizations and partners used the Classy API to build integrations with software that powers your nonprofit’s operations, like HubSpot and Blackbaud CRM.

3:15 PM - 4:15 PM

Fueling Personal Fundraising with the Power of Story

The people you serve have stories to tell. Learn how to empower them to share their journey with the world and fundraise to help others. In this session, leading health organizations explain how to unlock the game-changing power of the real-life stories behind your work.

3:15 PM - 4:15 PM

How Tech Giants Are Maximizing Social Impact

Today, leading technology companies are taking a proactive role in applying their tech to address social problems. Learn how some of the most innovative companies are creatively applying their tech with social sector partners to help them achieve their missions faster.

4:30 PM - 5:30 PM

Closing Keynote - Details Coming Soon

5:30 PM - 6:30 PM

Happy Hour, Office Hours

7:00 PM - 9:00 PM

Libations and Inspiration: Personal Stories From Social Sector Leaders

Reignite your passion for social good by sharing an evening with some of the most impactful and inspirational voices from the sector. Join us for drinks at General Assembly and hear powerful stories from Leadership Council members and Classy Award Finalists.

9:00 AM - 10:00 AM

Modern Nonprofits: How Technology Amplifies Impact

Join Salesforce, Classy, and Fluxx for an in-depth look at the technologies nonprofits are using to modernize their approach to cultivating supporter relationships and revenue generation.

10:15 AM - 11:15 AM

Building A Future Free of Hate Speech

It’s not so much a “what” that drives the forward progress of the counter-hate speech movement, but rather a “who.” In this session you’ll have the opportunity to hear from industry experts sustaining forward progress on the counter-hate speech movement. Their understanding of hate speech through new tools and research provides insight into how we can all effectively counter it.

12:30 AM - 2:00 PM


11:30 AM - 12:30 PM

The Secret to High Performance Teams

Creating and leading an effective team is a challenge in itself, but nonprofits must do it with fewer resources. Understand your team members’ strengths and create a culture of growth and innovation. With this panel of nonprofit leaders, you'll learn how to hire, coach, and grow resilient, impactful teams.

11:30 AM - 12:30 PM

Lessons from the Sector’s Most Successful Movement: #GivingTuesday

#GivingTuesday was started as an alternative to the Black Friday and Cyber Monday. Five years later, this global day of giving has shifted the mindset around end of year giving and has revolutionized fundraising for organizations worldwide. In this session, we’ll take an inside look into the data and trends around #GivingTuesday, explore some of the creative ways that organizations are innovating within the campaign, and talk about why #GivingTuesday is more important than ever.

1:00 PM - 2:00 PM

The New Fundraising Suite

What’s it mean to create a winning fundraising campaign? Product manager Matt Lackey is joined by one of our most successful nonprofit partners to-date, To Write Love on Her Arms. This small organization made a name for itself around the office with its powerful mission, beautiful campaign pages, and fundraiser engagement strategies.

1:00 PM - 2:00 PM

Unlock Hidden Opportunities with Classy for Salesforce

Classy for Salesforce has an excellent out-of-the-box solution for nonprofits of all sizes, but moving forward Classy’s integration is offering many more options for organizations to configure the world’s leading CRM however they want—marketing campaigns, evaluate performance and programs, donor support, and lots more. Come learn how!

1:00 PM - 2:00 PM

Improve Your P2P Individual Giving Rates

Who doesn’t want to increase the amount individual fundraisers raise for your organization? Join Product Manager Shanna Birky and longtime Classy partner, buildOn, to learn what they learned from each other about fundraiser engagement.

2:00 PM - 2:45 PM

Design for Social Change

2:00 PM - 2:45 PM

An unexpected fundraising revolution: payments

The next evolution in fundraising is payments. Learn why payments is quickly becoming one of the most important parts of the donor journey and how you can be a part of it.

3:00 PM - 4:00 PM

Grow Big or Go Home - How Social Enterprises Take Off

A panel of high growth organizations share insights and best practices to scale fundraising, programs, and team dynamics. Through interviews with leaders from high growth social enterprises, learn how to take your organization to the next level.

4:15 PM - 5:15 PM

Closing Keynote - Details Coming Soon

5:15 PM - 6:15 PM

Happy Hour, Office Hours

9:00 AM - 12:00 PM

Funders + Finalists Brunch (invitation only)

We are excited to host this year's Classy Awards finalists and a select group of funders for a private networking brunch and a panel session discussing today's current funding trends. This event is invitation only and will be held offsite at Moakley Courthouse.

9:00 AM - 12:00 PM

Classy Community Offsite | How to Build a Year-Round Fundraising Program

Empower supporters to turn their personal life events—like birthdays, athletic endeavors, or wedding anniversaries—into opportunities to fundraise for your cause. Uncover how a year-round fundraising program enables supporters to raise money how they want and when they want, generating year-long revenue for your organization.

9:00 AM - 12:00 PM

Classy Community Offsite | Build Financial Stability With a Year-Round Fundraising Calendar

The key to sustainable revenue is build a year-round plan for your fundraising asks and campaigns. Learn how to create a calendar that supports and plans for major initiatives, identifies fundraising slumps, and prevents donor fatigue.

9:00 AM - 12:00 PM

Classy Community Offsite | Small Organizations Making a Big Impact

Just because a nonprofit is small doesn't mean they don't make big things happen. Join us as we showcase some of the most effective fundraising campaign strategies and tactics from nonprofits like Love146, Nora Project, and the Org for Bat Conservation. If you're a small nonprofit looking for inspiration, this is where you'll find it.

9:00 AM - 12:00 PM

Classy Community Offsite | How Online Fundraising Integrates With Your Offline Campaigns

Your offline and online fundraising strategies shouldn't feel disconnected. Learn how you integrating the two channels can help grow your donor pipeline and engage your supporters across the board.

9:00 AM - 12:00 PM

Classy Community Offsite | Build a Communications Strategy That Drives Donations

The key to successful fundraising campaigns is a solid communications strategy. Find out how to create and execute one that mobilizes supporters from campaign start to finish.

9:00 AM - 12:00 PM

Classy Community Offsite | The Art of Advanced Email Marketing Strategies

Not having a defined strategy for your campaign messages can impede your fundraising efforts and detract from your overall success. Sending targeted emails to different, segmented groups of donors based upon past giving levels translates into more ROI generated per campaign. The more thought you put into your messages, the more likely your supporters are to donate.

10:00 AM - 11:00 PM

General Assembly Offsite | Design + Money: How Great Digital Experiences Can Help You Raise More Money

Fundraising is an important part of any organization. Don’t leave money on the table over bad UX. Learn how to apply simple UX principles to your apps and websites to allow for a better path to your donations page.

10:00 AM - 11:00 PM

General Assembly Offsite | How To Apply Modern Marketing in Mission-Driven Organizations

Learn from the CMOs from nonprofit marketing powerhouses, PATH and DonorsChoose, on how you take a traditional nonprofit communications unit and turn it into a marketing and communications powerhouse.

10:00 AM - 11:00 PM

General Assembly Offsite | Social Media Strategy Mapping: The Anatomy of a Viral Campaign

Social Media is no longer just a tool to stay connected. It is now a channel for activism and civic engagement among other things. Understanding how to leverage those channels for your organization can help you develop traction around your cause and maybe event go viral. In this workshop, you’ll be taken through a 6-step methodology that will help guide your efforts to develop an actionable social media strategy. You’ll learn how to structure your social media efforts, deploy your resources, and ultimately launch a social media campaign that is professional and provides results you’ll be able to interpret and understand.

7:00 PM - 11:00 PM

Classy Awards

The Awards Ceremony recognizes the most innovative solutions to our world’s toughest social problems. After two days of Collaborative sessions, the Warehouse transforms into a red carpet affair. The Classy Award Winners are announced on stage during this time.

11:00 PM

Classy Awards After Party


Learn from social sector leaders about the latest technologies, programs, and products that are being launched to solve the world's greatest problems. These dynamic, TED-style talks will keep you on your toes, inspire dialogue, and challenge a new way of thinking about the work you do.