Crowdfunding—the effort of pooling money together to fund an initiative—has become a central fundraising model worldwide. And it extends beyond just bringing personal projects to life—it’s a powerful way social impact organizations can tell their stories, rally supporters, and fund both programmatic and operational initiatives.

To employ this fundraising strategy, organizations have often been forced to build their own campaign microsites to communicate their message and keep their brand front and center. But the need for web development and design teams to accomplish this task has made it an unrealistic avenue for many nonprofits.

This is where Classy Crowdfunding comes in. One of our most versatile campaign types to date, Classy Crowdfunding is an easier and more accessible way to build brand-centric, story-driven campaigns for your organization. It allows you to launch stunning, modern crowdfunding pages and donor engagement experiences, with zero coding. And because your story is the reason why your organization exists and donors choose to support your cause, Classy Crowdfunding gives you as much creative control over your brand and message as possible.

This guide walks you through the core features of Classy Crowdfunding, and then dives deep into five creative use cases to shed light on how nonprofits use the platform.

Let’s get started.