Your Trusted Partner
for Giving Tuesday
The Classy fundraising platform helps nonprofits launch successful campaigns every year. Our proven scalability, security, and flexibility allows you to create the campaign your team is envisioning with ease and precision.
- The State of Modern Philanthropy 2021 shared that nearly one-third of annual giving takes place between Giving Tuesday and December 31
- In the same report, we saw that Giving Tuesday brings in 8X more returning donors to the platform than other days of the year
- The State of Modern Philanthropy 2020 found that 31% of Giving Tuesday donors who return to give do so within the first six months
This year, we’ll help you unlock the generosity of supporters in a hybrid fundraising environment and thoughtfully connect to donors for an impact that lasts well into the new year.
Unite Your Giving Tuesday and Year-End Campaigns
Classy’s data science team cleared the myth about Giving Tuesday cannibalizing year-end giving. Uniting Giving Tuesday and year-end campaigns boost overall fundraising results by connecting your cause to several networks of donors.
Giving Tuesday 2020 Results
Amount Raised
Compared to $19.4M in 2019
Donations
Compared to 173,851 in 2019
Average Gift Size
Compared to $112 in 2019
Your Giving Tuesday 2021
Resource Center
Get the guides, checklists, templates, stories, and tips you need to connect more supporters to your cause and unlock generosity like never before between November 30 and December 31.
What the Resource Center Offers Your Nonprofit
The value is in the results. Organizations who used Classy’s Giving Tuesday resources in 2020 raised 5.5X more on average than those who did not.
Our resource center is back to help you kick off a year-end giving experience like no other. You’ll find the latest materials and courses to plan, design, and execute everything from your Giving Tuesday campaign launch to the final fundraising days of the year. Each resource helps you build intelligent fundraising that unlocks more impact through supporter-first experiences.
$2M
Organizations who engaged with Classy's Giving Tuesday resources raised as much as $2M on Giving Tuesday.
Stay on track to do the same with our 3-Month Giving Tuesday Checklist. Learn how to craft a compelling campaign narrative, optimize your fundraising materials, elevate your email appeals, and more.
6.8X
Organizations who used Classy’s Giving Tuesday resources had 6.8x more transactions than those that did not.
Guide generous supporters right to your Giving Tuesday campaign with the right email strategy. These 10 free email templates make compelling and meaningful communications that much easier. Simply copy, paste, and add your personal touch.
5.5X
Organizations who used Classy’s Giving Tuesday resources in 2020 raised 5.5X more on average than those who did not.
Get ahead of Giving Tuesday planning and set your campaign up to crush your fundraising goals with our new webinar. Take away tips on the best campaign type, strong fundraising platform features, a stellar communications plan, and finding the right sponsor.
The State of Modern Philanthropy 2020 shared that Giving Tuesday brings in 8X more new donors and 8X more returning donors to the platform
The State of Modern Philanthropy 2020 shared that Giving Tuesday brings in 8X more new donors and 8X more returning donors to the platform
