Everything You Need for Giving Tuesday

Our resource center has what you need to plan and execute your 2020 Giving Tuesday campaign with ease. In fact, in 2019, nonprofits raised 2X more more on average when they used Classy's resources to prepare for Giving Tuesday. Check out our campaign examples, tips, and library of free resources below and learn how to effectively transition into the year-end giving season.

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Why Participate in Giving Tuesday?

As the second largest giving day of the entire year (earmuffs, Santa), Giving Tuesday is the perfect launch pad for your year-end fundraising campaign. In 2020, Giving Tuesday falls on December 1.

With less time this year between Giving Tuesday and December 31, it’s more important than ever to consider how to make the most of the most wonderful fundraising time of the year.

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Through our own platform analysis, we found that Giving Tuesday does not cannibalize year-end giving but rather bolsters overall fundraising results by tapping into two different networks of donors.

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Countdown to Giving Tuesday

December 1, 2020

Giving Tuesday 2019 was greater than ever! Check out the wrap-up results to get the down low on Classy's fundraising activity.
See 2019 Results

Giving Tuesday Resource Library

Get the guides, checklists, templates, stories, and tips you need to reach more supporters and raise more money than ever before from Giving Tuesday to December 31.

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Sneak peak into resource library assets including The Ultimate Giving Tuesday Planning Checklist & Giving Tuesday Email Templates

What’s Inside the Library

We’re not joshing. Organizations who used Classy’s Giving Tuesday resources in 2018 raised 140% more on average than those who did not.

In our resource library you’ll get everything you need to plan and design your holiday season fundraising efforts—from your Giving Tuesday campaign launch to the final days of the year. Get the resources below to build a data-informed fundraising strategy and attract more support.

Stay on Track

Giving Tuesday Planning Checklist

When you plan ahead for your Giving Tuesday and year-end campaigns, you set your team up to reap serious rewards (and take way less ibuprofen!) The more thoughtful your plan, the better chance you have of exceeding your fundraising goal and ensuring the influx of new donors you collect become avid members of your community. In this Giving Tuesday campaign checklist we walk through everything you need to align your team around goals, establish early momentum, stay on track, and knock your campaign out of the park.

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Organizations using Classy resources

Organizations not using Classy resources


more raised on Giving Tuesday
Visual of Giving Tuesday Master Checklist that's available with downloading resources
Cover photo of 10 Giving Tuesday Email Templates asset available by downloading resources

Save Time

Giving Tuesday Email Templates

Without the right marketing plan, you can build it—but you can’t be sure they’ll come. That’s why it’s absolutely essential to draw out the list of ways in which you will drive supporters to your fundraising page and retain their support through year-end and beyond. The right donor nurture track for Giving Tuesday donors has the power to turn brand-new supporters into powerhouse fundraisers so avid they rival Beliebers. Get 10 free email templates in this guide and use them to send general Giving Tuesday communications and peer-to-peer fundraising emails with ease. Use the countdown approach inside to get your community excited for the big day. It’s as easy as copy, paste, and tweak!

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3x Giving Tuesday donors were 3 to 4 times more likely to become peer-to-peer fundraisers than year-end donors

Leverage Donor-First Design

Giving Tuesday Campaign Page Checklist

At Classy, we pride ourselves on donor-first technology that allows organizations to create campaigns that inform, inspire, and most importantly—incite action. Take First Book, for example. When they switched from Blackbaud to Classy, they saw a dramatic increase in their conversion rate. Your Giving Tuesday campaign has the same potential when you arm yourself with responsive, mobile-accessible, and donor-first design. Get the nitty-gritty tips and tricks you need in this webinar (complete with an actionable checklist) and set up a stellar page that stands out in the crowd like a stormtrooper at a Star Trek convention.

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18.5% the percent increase in First Book's year-end conversion rate after switching to Classy
First page of our How To Design A Compelling Giving Tuesday Campaign resource
Cover photo of our nonprofit report on Why America Gives

Build An Informed Strategy

Why America Gives

Classy regularly reports on our platform data and conducts consumer surveys to surface key learnings for nonprofits. Using the insights from our reports, your organization can build a strategy that’s in step with the times and thoughtfully considers the landscape around you. Gain more support than ever before with strategic communications, targeting, and follow-up actions built from our industry-leading reports. For example, with Why America Gives you can see the forest for the trees and better understand why, and where Americans plan to donate for Giving Tuesday and year-end.

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61% of millennials will definitely or probably give more on Giving Tuesday versus any other day of the year

Why America Gives

3x Giving Tuesday brings in 3 to 4 times more donors than the typical day

The State of Modern Philanthropy 2018

Create a Standout Giving Tuesday Campaign

Check out the top Giving Tuesday campaigns from 2019 and learn how nonprofits of all sizes, missions, and fundraising strategies are approaching Giving Tuesday.

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“You miss 100% of the funds on the Giving Tuesday campaigns you don’t create.”

Wayne Gretzky
Michael Scott