Popular Resources
The Ultimate Giving Tuesday Planning Checklist
Checklist
10 Giving Tuesday Email Templates
Guide
How to Design a Standout Giving Tuesday Campaign on Classy
Checklist and Webinar
Why America Gives
Report
Planning and Strategy Resources
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Giving Tuesday is coming up soon, but you still have plenty of time to get involved. Get started by creating a free campaign on Classy in under 30 minutes.
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In this guide, you’ll get everything you need to plan, execute, and capitalize on the excitement of Giving Tuesday.
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Use this checklist to stay on track as you work to create a campaign that crushes your goals.
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Kick-start your year-end giving campaign with this digestible checklist full of actionable tips from Classy’s experts.
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Walk through the campaign creation process with the Classy team and learn about the best campaign type to run on Giving Tuesday, how to set realistic goals, and pro marketing tips.
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Campaign Page Design Resources
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Follow along as we design the perfect crowdfunding campaign for Giving Tuesday.
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After you watch the webinar above, use this worksheet to organize your story and imagery for your campaign.
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Watch the webinar above and then download this asset kit to experiment with the files as you build your page.
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Campaign Marketing Resources
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Learn how All Hands and Hearts sourced user-generated content and used it in their email marketing efforts for a major year over year revenue increase.
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Make sure your supporters know the date for Giving Tuesday 2019 by mailing them a “save the date” postcard.
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16 email templates that you can easily leverage to quickly create an efficient year-end email strategy.
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28 social media templates for Facebook and Twitter to help you build or refine your Giving Tuesday social media plan.
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Best practices on how to craft targeted communication strategies for three types of new donors.
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Data and Trends Related to the Giving Season
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Check out our Giving Tuesday 2019 infographic for exciting giving statistics, like total donations, average gift size, the top campaigns on Classy, and so much more.
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A roundup of year-end giving insights, focused on four topics: gift size, tax benefits, political influence, and current events.
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Find out how to leverage the Giving Tuesday brand to increase donation volume, donor retention, and engagement.
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Check out the infographic to get all the details on 2018 Giving Tuesday totals—the largest global giving day to date!
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Here are three things to keep in mind as you leverage your Giving Tuesday campaign results for your year-end conversations.
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Relax, Take a Break
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To channel our excitement, and spread our good spirit, we wrote you a poem, and we hope that you’ll hear it!
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These perfectly capture the high stakes, chaos, and cheer that only comes once a year for hardworking fundraisers.
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As the eggnog starts flowing, your true party self is bound to come out.
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