Your Giving Tuesday
 Resource Library

Take your Giving Tuesday campaign across the finish line with this comprehensive 3-month checklist. We’ll cover how to craft a compelling campaign narrative, optimize your fundraising materials, elevate your email appeals, and more.

Learn how to attract more passionate supporters this Giving Tuesday and create a sustainable income stream for your organization that flows well into the year-end giving season and beyond.

Use this checklist to stay on track as you work to create a campaign that crushes your goals.

Learn which campaign type is best suited for Giving Tuesday, what types of features to look for in the right fundraising platform, how to set up a stellar communications plan, and tips for finding the right sponsor.

Read how Catholic Answers leveraged Classy to tell their story and inspire donors to contribute to their Giving Tuesday campaign.

No matter how large or small your organization is, you are capable of securing a corporate partner in time for Giving Tuesday.

Use this blog to capitalize on the world’s biggest giving day in a short window of time.

Whether you’re creating a slide deck, building out tasks in your project management platform, or writing emails to your supporters, templates can drastically decrease the amount of time it takes to bring a project to life.

We’ve compiled a list of things to be mindful of when creating, promoting, and wrapping up your campaign this year. Check out our Giving Tuesday dos and don’ts, which were compiled by Classy’s in-house Care and Customer Success Management Teams.

We’ve rounded up four creative pro tips you can use to make your impact blocks pop based on real-world examples we’ve seen from nonprofits during the COVID-19 pandemic.

You could master a strategy to attract thousands of supporters to your campaigns, but it’s your donation process that determines if they complete a donation.

Prepare your donation page for high conversion this Giving Tuesday

Year after year, the giving season remains the most active time for nonprofits. With these tips in hand, you will be able to capitalize on this brief period to elevate your impact and maximize your year-end fundraising potential.

Cover all of your bases before launching your next campaign.

Follow along as we design the perfect crowdfunding campaign for Giving Tuesday.

Build momentum leading up to Giving Tuesday with a step-by-step social media content planner

Get to know the research behind email marketing to understand what makes Giving Tuesday email subject lines stand apart, and get inspired by these 6 unique examples that are sure to catch your donors’ attention.

In this guide, you’ll get everything you need to plan, execute, and capitalize on the excitement of Giving Tuesday.

28 social media templates for Facebook and Twitter to help you build or refine your Giving Tuesday social media plan.

Use this seven-day plan to engage your community and bring new potential supporters to your cause.

Use these 10 sample email templates to inspire and guide your Giving Tuesday communication efforts.

Learn how All Hands and Hearts sourced user-generated content and used it in their email marketing efforts for a major year over year revenue increase.

This new iteration of Classy’s annual report focuses on supporter acquisition and conversion, retention, and the importance of the giving experience in maximizing donor lifetime value.

Learn how to Attract, Retain, and Delight the Modern Recurring Donor

How current events, technology, and seasonality impact donor plans

Giving Tuesday is more unique than any other giving day we’ve examined—learn why.

The true opportunity of participating in Giving Tuesday and strategies to push your larger initiatives.

These perfectly capture the high stakes, chaos, and cheer that only comes once a year for hardworking fundraisers.

Prevent burnout from taking over your nonprofit’s culture, passion, and productivity as the end of the year approaches with tips from wellness and nonprofit experts.

Get ahead of time management during the busiest giving season of the year

Stress-busting tips to calm nerves and recharge ahead of the holiday fundraising season