Access 130+ new insights and fundraising trends to build donor connections that last. Experience the report.

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Your Giving Tuesday
 Resource Library

Check out our campaign examples, tips, and library of free resources to learn how to effectively transition into the year-end giving season.

Year-End

Planning and Strategy

Campaign Page

Campaign Marketing

Data and Trends

Take Care of Yourself Too

Year-End

Giving Tuesday Was a Hit–Now What?

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Fundraising, Social Media, Marketing, Email Marketing, Giving Tuesday

Giving Tuesday Was a Hit—Now What?

Learn how you can sustain donor engagement in the days following your Giving Tuesday campaign.

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6 Year-End Email Appeals That Are Sure to Flop

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Fundraising, Email Marketing, Marketing

6 Year-End Email Appeals That Are Sure to Flop

Some appeals are crafted in ways that can inadvertently leave support on the table—don’t make these mistakes.

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The Guide to Nurturing Giving Tuesday Donors with Welcome Emails

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Guide

The Guide to Nurturing Giving Tuesday Donors with Welcome Emails

Best practices on how to craft targeted communication strategies for three types of new donors.

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16 Email Templates for Giving Tuesday Through Year-End

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Guide

16 Email Templates for Giving Tuesday Through Year-End

16 email templates that you can easily leverage to quickly create an efficient year-end email strategy.

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How to Easily Unite Your Giving Tuesday and Year-End Campaigns

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Fundraising, Marketing, Giving Tuesday

How to Easily Unite Your Giving Tuesday and Year-End Campaigns

The low-lift tactic The Salvation Army used to increase year-end fundraising revenue.

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The Year-End Fundraising Checklist

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Checklist

The Year-End Fundraising Checklist

Kick-start your year-end giving campaign with this digestible checklist full of actionable tips from Classy’s experts.

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Planning and Strategy

The 3-Month Giving Tuesday Checklist for Nonprofits

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Checklist

The 3-Month Giving Tuesday Checklist for Nonprofits

Take your Giving Tuesday campaign across the finish line with this comprehensive 3-month checklist. We’ll cover how to craft a compelling campaign narrative, optimize your fundraising materials, elevate your email appeals, and more.

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How to Use Giving Tuesday to Promote Your Recurring Giving Program

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Recurring Giving, Fundraising, Giving Tuesday

How to Promote Your Recurring Giving Program This Giving Tuesday

Learn how to attract more passionate supporters this Giving Tuesday and create a sustainable income stream for your organization that flows well into the year-end giving season and beyond.

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Your Giving Tuesday Master Checklist

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Checklist

Your Giving Tuesday Master Checklist

Use this checklist to stay on track as you work to create a campaign that crushes your goals.

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4 Tips to Set Your Giving Tuesday Campaign Up for Fundraising Success

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Webinar

4 Tips to Set Your Giving Tuesday Campaign Up for Fundraising Success

Learn which campaign type is best suited for Giving Tuesday, what types of features to look for in the right fundraising platform, how to set up a stellar communications plan, and tips for finding the right sponsor.

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How Catholic Answers Grew Giving Tuesday Donations by 387%

Nonprofit Story

How Catholic Answers Grew Giving Tuesday Donations by 387%

Read how Catholic Answers leveraged Classy to tell their story and inspire donors to contribute to their Giving Tuesday campaign.

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3 Ways to Pitch a Corporate Partnership for Giving Tuesday

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Fundraising, Giving Tuesday

3 Ways to Pitch a Corporate Partnership for Giving Tuesday

No matter how large or small your organization is, you are capable of securing a corporate partner in time for Giving Tuesday.

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Can You Plan a #GivingTuesday Campaign in 7 Days?

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Fundraising, Giving Tuesday

Can You Plan a #GivingTuesday Campaign in 7 Days?

Use this blog to capitalize on the world’s biggest giving day in a short window of time.

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Campaign Page

How to Save Time With Fundraising Campaign Templates

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Fundraising, Product, Classy

How to Save Time With Fundraising Campaign Templates

Whether you’re creating a slide deck, building out tasks in your project management platform, or writing emails to your supporters, templates can drastically decrease the amount of time it takes to bring a project to life.

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12 Do’s and Don’ts to Plan a Successful Giving Tuesday Campaign

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Fundraising, Marketing, Giving Tuesday

11 Dos and Don'ts to Plan a Successful Giving Tuesday Campaign

We’ve compiled a list of things to be mindful of when creating, promoting, and wrapping up your campaign this year. Check out our Giving Tuesday dos and don’ts, which were compiled by Classy’s in-house Care and Customer Success Management Teams.

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4 Pro Tips on How to Use Impact Blocks Creatively

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Fundraising, Product, Peer-to-Peer, Classy, Crowdfunding

4 Pro Tips on How to Use Impact Blocks Creatively

We’ve rounded up four creative pro tips you can use to make your impact blocks pop based on real-world examples we’ve seen from nonprofits during the COVID-19 pandemic.

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Why Your Donation Process Should Offer More Ways to Give

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Fundraising

Why Your Donation Process Should Offer More Ways to Give

You could master a strategy to attract thousands of supporters to your campaigns, but it’s your donation process that determines if they complete a donation.

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The Nonprofit’s Donation Page Checklist

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Guide

The Nonprofit’s Donation Page Checklist

Prepare your donation page for high conversion this Giving Tuesday

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The Smart Guide to Strong Year-End Fundraising

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Guide

The Smart Guide to Strong Year-End Fundraising

Year after year, the giving season remains the most active time for nonprofits. With these tips in hand, you will be able to capitalize on this brief period to elevate your impact and maximize your year-end fundraising potential.

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Checklists for Crowdfunding, Peer-to-Peer, and Event Fundraising Campaigns

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Guide

Checklists for Crowdfunding, Peer-to-Peer, and Event Fundraising Campaigns

Cover all of your bases before launching your next campaign.

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The Giving Tuesday Campaign Example You Need to See

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Fundraising, Design & Branding, Giving Tuesday

The Giving Tuesday Campaign Example You Need to See

Follow along as we design the perfect crowdfunding campaign for Giving Tuesday.

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Campaign Marketing

The Nonprofit’s Social Media Content Planner

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Guide

The Nonprofit’s Social Media Content Planner

Build momentum leading up to Giving Tuesday with a step-by-step social media content planner

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6 Giving Tuesday Email Subject Lines for Nonprofits

Fundraising, Email Marketing, Marketing, Giving Tuesday

Try These 6 Giving Tuesday Email Subject Lines to Drive Donations

Get to know the research behind email marketing to understand what makes Giving Tuesday email subject lines stand apart, and get inspired by these 6 unique examples that are sure to catch your donors’ attention.

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The Giving Tuesday Campaign Planner

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Guide

The Giving Tuesday Campaign Planner

In this guide, you’ll get everything you need to plan, execute, and capitalize on the excitement of Giving Tuesday.

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28 Giving Tuesday Social Media Templates

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Guide

28 Giving Tuesday Social Media Templates

28 social media templates for Facebook and Twitter to help you build or refine your Giving Tuesday social media plan.

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7-Day Marketing Plan for Your Giving Tuesday Campaign

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Fundraising, Social Media, Email Marketing, Marketing, Digital Marketing, Design & Branding, Giving Tuesday

7-Day Marketing Plan for Your Giving Tuesday Campaign

Use this seven-day plan to engage your community and bring new potential supporters to your cause.

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10 Giving Tuesday Email Templates

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Guide

10 Giving Tuesday Email Templates

Use these 10 sample email templates to inspire and guide your Giving Tuesday communication efforts.

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How User-Generated Content Drove a 263% Giving Tuesday Revenue Increase

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Fundraising, Giving Tuesday

How User-Generated Content Drove a 263% Giving Tuesday Revenue Increase

Learn how All Hands and Hearts sourced user-generated content and used it in their email marketing efforts for a major year over year revenue increase.

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Data and Trends

The State of Modern Philanthropy 2021

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Report

The State of Modern Philanthropy 2021

This new iteration of Classy’s annual report focuses on supporter acquisition and conversion, retention, and the importance of the giving experience in maximizing donor lifetime value.

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The 2021 Recurring Donor Sentiment Report

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Report

The 2021 Recurring Donor Sentiment Report

Learn how to Attract, Retain, and Delight the Modern Recurring Donor

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Why America Gives

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Report

Why America Gives

How current events, technology, and seasonality impact donor plans

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New Data Reveals Giving Tuesday Is a Goldmine of New Donors

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New Data Reveals Giving Tuesday Is a Goldmine of New Donors

Giving Tuesday is more unique than any other giving day we’ve examined—learn why.

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How to Leverage Giving Tuesday to Boost Your Fundraising Campaigns

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How to Leverage Giving Tuesday to Boost Your Fundraising Campaigns

The true opportunity of participating in Giving Tuesday and strategies to push your larger initiatives.

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Take Care of Yourself Too

23 GIFs That Embody the Year-End Fundraising Craze

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Fundraising, Giving Tuesday

23 GIFs That Embody the Year-End Fundraising Craze

These perfectly capture the high stakes, chaos, and cheer that only comes once a year for hardworking fundraisers.

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How to Prevent Burnout at Your Nonprofit, From the Experts

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News & Research, Leadership & Culture

How to Prevent Burnout at Your Nonprofit, From the Experts

Prevent burnout from taking over your nonprofit’s culture, passion, and productivity as the end of the year approaches with tips from wellness and nonprofit experts.

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7 Tips to Master Work-Life Balance

7 Tips to Master Work-Life Balance

Get ahead of time management during the busiest giving season of the year

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11 Stress-Busting Tips for the Busiest Time of the Year

11 Stress-Busting Tips for the Busiest Time of the Year

Stress-busting tips to calm nerves and recharge ahead of the holiday fundraising season

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