Explore donor giving expectations and motivations as we head into year-end giving and 2023.

Your Go-To Site for Giving Tuesday

Get strategic with over 25 checklists, templates, campaign examples, and other resources that help you wrap up 2022 in a truly impactful way.

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Strategy & Vision

Guide

The Smart Guide to Strong Year-End Fundraising

With these tips in hand, you'll have everything you need to maximize your year-end potential.

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Checklist

The 3-Month Giving Tuesday Checklist for Nonprofits

Take your campaign across the finish line with this comprehensive 3-month checklist.

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Blog

5 Tips for Success from Giving Tuesday’s Chief Data Officer

Get strategic with social impact leaders’ stories, successes, failures, and lessons-learned.

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Blog

11 Dos and Don’ts to Plan a Successful Giving Tuesday Campaign

This list keeps you mindful of key factors to create, promote, and wrap up your campaigns.

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Blog

3 Ways to Launch a Giving Tuesday Matching Gift Campaign

Here's your list of the most effective ways to kick off your matching gift Giving Tuesday campaign.

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Building a Campaign

Checklist

The Donor Retention Checklist

The Donor Retention Checklist outlines actions you can take to build relationships with donors you can count on for the long haul.

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Webinar

4 Tips to Set Your Giving Tuesday Campaign Up for Success

Watch four ways to get ahead of Giving Tuesday planning and crush your fundraising goals.

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Guide

The Nonprofit’s Donation Page Checklist

Prepare your donation page for high conversion this Giving Tuesday.

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Blog

Your Giving Tuesday Toolkit: 8 Free Resources to Build a Memorable Campaign

Make a big impact this year-end season—without breaking your budget with these free resources.

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Blog

How to Easily Unite Your Giving Tuesday and Year-End Campaigns

Save time and resources this season by uniting your Giving Tuesday and year-end appeals.

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Blog

5 Post-Giving Tuesday Strategies to Boost Your Year-End Impact

Grab this list to determine which campaign strategies fit your bandwidth and goals.

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Marketing & Promotion

Guide

16 Email Templates for Giving Tuesday Through Year-End

16 email templates that you can easily leverage to quickly create an efficient email strategy.

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Blog

6 New and Creative Giving Tuesday Ideas

A spark of inspiration to connect your cause with donors in new ways.

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Blog

How to Use Giving Tuesday to Promote Your Recurring Giving Program

Learn how to attract more passionate supporters and create a sustainable income stream.

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Blog

5 Tips for Your Giving Tuesday Social Media Strategy

Dive into these five strategies to make a lasting impression on any supporter.

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Insights & Data

Report

The State of Modern Philanthropy 2022

Build your year-end approach on donation trends from over 54,000 campaigns.

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Report

The 2021 Recurring Donor Sentiment Report

Learn how to attract, retain, and delight the modern recurring donor.

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Report

Why America Gives 2021

Learn how current events, technology, and seasonality impact donor plans for year-end.

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Report

The 2022 Fundraising Event Experience Report

Clear the confusion around events with insights from over 1,000 fundraising event attendees.

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Report

The Future of Success in the Social Sector

Hear from industry leaders on what moves the needle for fundraising strategies.

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Inspiration & Examples

Webinar

Giving Tuesday All-Stars: 5 Winning Fundraising Campaigns to Learn From

Watch this on-demand webinar to see Classy’s top Giving Tuesday fundraising campaigns.

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Blog

Get Inspired by 10 Successful Giving Tuesday Campaigns

Explore 10 successful campaigns and what we loved about them with takeaways you can apply today.

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Case Study

A Donor-First Giving Tuesday Strategy Brings in 153% YoY Growth in Donations for Broadway Cares

See how this organization brough personalization through every step for Giving Tuesday donors.

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Case Study

How Saprea Increased Giving Tuesday Donations by $40,000 Year Over Year

See how storytelling led to this successful Giving Tuesday crowdfunding campaign.

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Case Study

Creativity Meets Crowdfunding in Lutzie 43’s Unforgettable Giving Tuesday Campaign

Learn how Lutzie 43 created a repeatable end-of-year campaign to attract new donations.

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