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Best in Class

Say Hello to Classy's 50 Most Successful Nonprofit Fundraising Campaigns

See leaders across five fundraising categories

Most Streamlined Donation Process

These nonprofits have the highest checkout conversion rates, defined as the percent of visitors who land on a donation page or initiate the event checkout process and complete a donation or ticket purchase.

Threshold: Organizations that have used Classy for at least two years and saw at least 1,000 conversions during the set timeframe.

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RAICES: 63% Donation Page Conversion Rate

A clear mission with a strong tie to the tangible impact of each gift creates a seamless opportunity for donors to contribute, which can be done through their preferred payment method from any device.

Mission: Defend the rights of immigrants and refugees, empower individuals, families, and communities, and advocate for liberty and justice

Location: Windcrest, TX

Cause Sector: Legal Aid

Employee Count: 50

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raicestexas.org

The Y in Central Maryland: 57% Donation Page Conversion Rate

“We consistently, frequently, and simply communicate to supporters the positive and powerful impact their actions make on the lives of children, adults, and families,” shared Matt Freedman, Chief Development Officer.

Mission: Developing the full potential of every individual through programs that build a healthy spirit, mind, and body for all

Location: Baltimore, MD

Cause Sector: Human Services

Employee Count: 2,200

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ymaryland.org

Xavier Mission: 54% Donation Page Conversion Rate

“Classy acts as our proxy out in the world, allowing us to tell our story and invite donors to make an impact through our work in ways that are engaging and easy to use.”

Mission: Strive for a future where all people, regardless of economic status, are treated with dignity and respect and are given the opportunity to realize their goals

Location: New York, NY

Cause Sector: Emergency Aid

Employee Count: 7

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xaviermission.org

Community Help In Park Slope: 53% Donation Page Conversion Rate

“We are extremely proud of and grateful for our guests and residents who have allowed us to be a part of their lives and share their stories, which has helped us achieve such high conversion rates.”

Mission: To ameliorate food insecurity and homelessness in New York City

Location: Brooklyn, NY

Cause Sector: Housing & Shelter

Employee Count: 50

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chipsonline.org

Girls Leadership: 53% Donation Page Conversion Rate

“Our Classy fundraising page is the place where we tell our story. People donate because our mission, teaching girls to exercise the power of their voices, is so close to the hearts and experiences of so many.”

Mission: Teach girls to exercise the power of their voices through programs grounded in social-emotional learning

Location: Oakland, CA

Cause Sector: Education

Employee Count: 15

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girlsleadership.org

Common Sense Media: 50% Donation Page Conversion Rate

“Classy allows Common Sense to seamlessly offer new ways for our supporters to give, which directly impacts our efforts to close the digital divide, support students and educators, and help families.”

Mission: Improve the lives of all kids and families by providing the trustworthy information, education, and independent voice they need to thrive in the 21st century

Location: San Francisco, CA

Cause Sector: Public Affairs

Employee Count: 143

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commonsensemedia.org

Luke's Wings: 48% Donation Page Conversion Rate

“At Luke’s Wings, we focus on communicating how each gift directly supports our service members. We’ve been able to provide over 12,000 flights with the help of our supporters.”

Mission: Luke’s Wings provides complimentary airfare to wounded, ill, and injured service members, veterans, and their loved ones during recovery and rehabilitation

Location: Washington, DC

Cause Sector: Military/Veteran Services

Employee Count: 7

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lukeswings.org

Broadway Cares: 48% Donation Page Conversion Rate

This creative Classy campaign ignites friendly competition and drives home the impact of each gift to excite donors and motivate action.

Mission: Mobilize the unique abilities within the entertainment industry to mitigate the suffering of individuals affected by HIV/AIDS

Location: New York, NY

Cause Sector: Human Services

Employee Count: 60

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broadwaycares.org

Pets In Need: 47% Donation Page Conversion Rate

Their simple donation experience with suggested gift amounts for both one-time and recurring donations helps supporters take action quickly.

Mission: Provide animals with loving care and lasting homes, to partner with communities striving to do the same, and to advance our no-kill legacy

Location: Redwood City, CA

Cause Sector: Animal

Employee Count: 44

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petsinneed.org
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Most Loyal Supporters

These top nonprofits have the highest retention rates, measured by dividing the sum of recurring and repeat donors by the number of total donors.

Threshold: Organizations that use Classy and have at least 100 donors.

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The Younique Foundation: 79% Donor Retention Rate

“We have found that telling our beneficiaries’ stories resonates with so many of our donors because they see themselves, their sisters, mothers, daughters, and co-workers in them.”

Mission: Inspire hope in women who were sexually abused as children or adolescents by providing healing services through educational retreats, support groups, and online resources

Location: Lehi, UT

Cause Sector: Human Services

Employee Count: 50

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youniquefoundation.org

Blood Origins Inc.: 68% Donor Retention Rate

“We’ve generated a message that is 100% authentic, true to its word, and full of integrity. Our retention rate is because people do not have to think about what their money is doing. They see it.”

Mission: To convey the truth about hunting

Location: St. Louis, Missouri

Cause Sector: Animal

Employee Count: 2

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bloodorigins.org

Hope Is Alive Ministries: 63% Donor Retention Rate

Flexibility to give a one-time or monthly donation leads to loyal support and sustainable revenue to improve more lives.

Mission: Radically changing the lives of drug addicts, alcoholics, and those that love them

Location: Oklahoma City, OK

Cause Sector: Human Services

Employee Count: 42

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hopeisalive.net

Savory Institute: 59% Donor Retention Rate

“Through our monthly recurring donor program, we’ve been able to offer a flexible framework that allows anyone to become an active participant and feel a sense of ownership.”

Mission: Facilitate the large-scale regeneration of the world’s grasslands and the livelihoods of their inhabitants, through holistic management

Location: Boulder, CO

Cause Sector: Environment

Employee Count: 14

 

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savory.global

Buckminster Fuller Institute: 58% Donor Retention Rate

Creative campaigns that pull donors in through hands-on classes and educational videos keep them feeling connected to the BFI mission.

Mission: Accelerate the design science revolution, applying the principles of nature and science to the design of a future that meets the needs of 100% of life

Location: San Francisco, CA

Cause Sector: Public Affairs

Employee Count: 10

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bfi.org

Touch the World: 56% Donor Retention Rate

“Our retention rate marks the success of customizing our emails in Classy, turning on ACH giving, and encouraging donors to manage their giving through their Supporter Dashboard!”

Mission: Equip youth to live out the mission of God every day, everywhere

Location: Allendale, NJ

Cause Sector: Religion

Employee Count: 11

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touchtheworld.org

Seed Effect: 50% Donor Retention Rate

“Our donors are an extension of our commitment to sustainable change. Classy’s easy-to-use platform has supported them so that we are equipped to empower.”

Mission: Plant the seeds that overcome poverty by providing access to economic empowerment, education, and spiritual discipleship in marginalized communities around the world

Location: Dallas, TX

Cause Sector: Economic Development

Employee Count: 5

 

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seedeffect.org

Citizens' Climate Lobby: 49% Donor Retention Rate

“Strong donor retention allows us the flexibility to effectively address changing circumstances and strategically take advantage of emerging opportunities.”

Mission: Create political will for climate solutions by enabling individual breakthroughs in the exercise of personal and political power

Location: Coronado, CA

Cause Sector: Environment

Employee Count: 63

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citizensclimatelobby.org

Keiro Services: 48% Donor Retention Rate

A seamless path to give, with the ability to donate at the amount and frequency they prefer, allows supporters to continue impacting the Keiro mission through both one-time and recurring donations.

Mission: To enhance the quality of senior life in our community

Location: Los Angeles, CA

Cause Sector: Human Services

Employee Count: 16

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keiro.org
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Highest Annual Growth

These nonprofits had the highest year-over-year growth rates between 2019 and 2020.

Threshold: Nonprofits who raised at least $1,000 on Classy each year.

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Episcopal Relief & Development: Leading YoY Donation Volume Increase

“Classy has allowed us to think differently about engaging individuals and communities in our work – bringing together people who could not gather in-person to a new digital communal space.”

Mission: To bring together the generosity of Episcopalians and others with the needs of the world, provide relief in times of disaster, and promote sustainable development by identifying and addressing the root causes of suffering

Location: New York, NY

Cause Sector: Development & Relief Services

Employee Count: 60

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episcopalrelief.org

Minnesota Zoo Foundation: Leading YoY Donation Volume Increase

“2020 was a challenging year, but we emerged stronger through the generosity of our community and ability to connect digitally through meaningful giving experiences on Classy.”

Mission: To connect people, animals, and the natural world to save wildlife

Location: Apple Valley, MN

Cause Sector: Animal

Employee Count: 12

 

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mnzoo.org

Feeding Tampa Bay: Leading YoY Donation Volume Increase

Their incredible community of monthly donors contributes to sustainable revenue growth year after year with a recurring giving program built on Classy.

Mission: We change lives one meal at a time by leading our community in the fight against hunger

Location: Tampa Bay, FL

Cause Sector: Food Bank

Employee Count: 160

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feedingtampabay.org

Feeding San Diego: Leading YoY Donation Volume Increase

Feeding San Diego focuses on community-first fundraising experiences, explaining, “People truly stepped up to help their neighbors in need in such a pivotal way.”

Mission: Connect every person facing hunger with nutritious meals by maximizing food rescue

Location: San Diego, CA

Cause Sector: Human Services

Employee Count: 66

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feedingsandiego.org

Sacramento Food Bank & Family Services: Leading YoY Donation Volume Increase

“During the last year, we’ve been able to increase our capacity to accommodate and feed over 250,000 individuals per month through the generosity of our amazing donors.”

Mission: We are part of a broader vision and mission where all people can live their best life

Location: Sacramento, CA

Cause Sector: Food Bank

Employee Count: 90

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sacramentofoodbank.org

Asian Health Services: Leading YoY Donation Volume Increase

“Last year, with Classy’s peer-to-peer fundraising, our community of supporters stepped up to raise critical resources for the most vulnerable in our community when they had nowhere else to turn.”

Mission: Healthcare for all, advocacy for the underserved

Location: Oakland, CA

Cause Sector: Health & Wellbeing

Employee Count: 500

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asianhealthservices.org

Cedars Sinai: Leading YoY Donation Volume Increase

“In 2020, we migrated more forms to the user-friendly Classy platform, allowing us to host more online events, reach out to more friends via peer-to-peer pages, leverage matching gifts in more campaigns, and create more custom donation forms.”

Mission: Serve the diverse Los Angeles community and beyond. With your support, we can continue to pioneer life-saving medical research and offer education programs that define the future of healthcare

Location: Los Angeles, CA

Cause Sector: Health & Wellbeing

Employee Count: 14,000

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cedars-sinai.org

Foodbank of Santa Barbara County: Leading YoY Donation Volume Increase

Classy’s peer-to-peer fundraising campaigns allow their impact to grow exponentially by empowering supporters to take action for a cause that they care about.

Mission: Ending hunger and transforming the health of Santa Barbara County through good nutrition

Location: Santa Barbara, CA

Cause Sector: Food Bank

Employee Count: 30

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foodbanksbc.org

Food Bank of South Jersey: Leading YoY Donation Volume Increase

Food Bank of South Jersey achieved 1,143% of its fundraising goal by using Classy’s giving experience platform for Giving Tuesday, one of the biggest giving days of the year.

Mission: Provide an immediate solution to the urgent problem of hunger by providing food to people in need, teaching them to eat nutritiously, and helping them to find sustainable ways to improve their lives

Location: Pennsauken, NJ

Cause Sector: Food Bank

Employee Count: 71

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foodbanksj.org
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Most Options to Give

These nonprofits have the most robust portfolios, defined by diverse revenue streams with differentiated fundraising efforts. We used the diversity index, which measured the average number of different campaign types used on Classy by the revenue per campaign type.

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Colorectal Cancer Alliance: Robust Campaign Portfolio

“By offering a wide range of events and campaigns on Classy, we cater to a diverse group of allies with varied interests. We’re always able to find something that fits their tastes, whether it’s a walk, DIY fundraiser, endurance event, or virtual challenge.”

Mission: To empower a nation of allies who work with us to provide support for patients and families, caregivers, and survivors

Location: Washington, DC

Cause Sector: Health & Wellbeing

Employee Count: 55

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ccalliance.org

Dr. Susan Love Foundation: Robust Campaign Portfolio

“We utilized a comprehensive approach to engaging audiences that created momentum for our year-end fundraising. Our overall online giving tripled over the prior year, and Walk 3to9, a peer-to-peer benefit event, actually surpassed its pre-COVID total.”

Mission: To end breast cancer

Location: West Hollywood, CA

Cause Sector: Health & Wellbeing

Employee Count: 15

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drsusanloveresearch.org

Open Hearts for Orphans: Robust Campaign Portfolio

Donors have plenty of options to give through thoughtful campaigns built on Classy, including crowdfunding, registration with fundraising, ticketed events, and peer-to-peer campaigns.

Mission: Serving orphaned and abandoned children around the world through medical intervention, meeting basic needs, and providing “Say Yes” financial grants to families in the adoption process

Location: Delray Beach, FL

Cause Sector: Human Services

Employee Count: 1

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openheartsfororphans.org

Breast Cancer Prevention Partners: Robust Campaign Portfolio

“From crowdfunding, peer-to-peer, ticketed events, donation pages, and registration with fundraising, BCPP has a dynamic virtual fundraising experience and saw great success raising crucial funds to fuel our lifesaving work.”

Mission: Leading science-based policy and advocacy organization working to eliminate toxic chemicals and other environmental exposures linked to breast cancer

Location: San Francisco, CA

Cause Sector: Health & Wellbeing

Employee Count: 15

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bcpp.org

Give Kids the World: Robust Campaign Portfolio

“Diversifying our strategy by creating compelling, purpose-driven campaigns has been invaluable in helping us better engage with our partners, inspire new donors, and generate awareness for our mission.”

Mission: Provide weeklong, cost-free dream vacations to critically ill children and their families

Location: Kissimmee, FL

Cause Sector: Human Services

Employee Count: 200

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gktw.org

Children's Hospital Foundation: Robust Campaign Portfolio

“We have grown our peer-to-peer and crowdfunding efforts considerably on Classy. Not only have we seen fundraising totals increase, but we’ve seen donors deepen their relationship with our organization.”

Mission: Funding and advocating for pediatric initiatives that improve the status of health care and the quality of life for children in our region

Location: Richmond, VA

Cause Sector: Human Services

Employee Count: 20

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chrichmond.org

Otsego Community Foundation: Robust Campaign Portfolio

Donors are invited to give through beautifully designed peer-to-peer fundraising campaigns, crowdfunding campaigns, ticketed events, and registration with fundraising events on Classy.

Mission: Activate generosity for a strong community

Location: Gaylord, MI

Cause Sector: Human Services

Employee Count: 3

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otsegofoundation.org

Arkansas Children's Foundation: Robust Campaign Portfolio

From crowdfunding and peer-to-peer fundraising to ticketed online events, supporters receive an optimized giving experience with compelling and unique campaign pages built on Classy.

Mission: Making children better today and healthier tomorrow

Location: Little Rock, AR

Cause Sector: Health & Wellbeing

Employee Count: 10,000

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archildrens.org

City Surf Project: Robust Campaign Portfolio

“Running various types of campaigns has allowed CSP to really utilize the strength of our community, especially in peer-to-peer fundraising.”

Mission: Ensure equitable access to the ocean and the benefits of outdoor recreation by providing opportunities for Bay Area youth to learn surfing

Location: San Francisco, CA

Cause Sector: Human Services

Employee Count: 8

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citysurfproject.com
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Best Donor Experience

An exceptional giving experience encourages more people to act, generating greater funding to advance your nonprofit mission. Classy experts selected the campaigns that offered the most fulfilling and simple path to give and creative approaches that delight donors anywhere.

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Vanderbilt Health: Leading Donor Experience

“With Classy, we’ve been able to elevate our donor experience and meet donors where they want to give. A standard online form or mail by check has transformed into a fully personalized experience.”

Mission: Through the exceptional capabilities and caring spirit of its people, Vanderbilt will lead in improving the healthcare of individuals and communities regionally, nationally and internationally

Location: Nashville, TN

Cause Sector: Health & Wellbeing

Employee Count: 28,000

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vanderbilthealth.com

Legacy Youth Leadership: Leading Donor Experience

“For us, it’s never been about the dollar, but always about the impact. Classy has made it easy for us to communicate the impact of a donation to our donors while making it even easier to collect any donation!”

Mission: Build a socially conscious and active generation of young people

Location: Los Angeles, CA

Cause Sector: Food Bank

Employee Count: 10

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legacyyouthleadership.org

Livestrong: Leading Donor Experience

“Donor-centric experiences are just as important to us as our patient-centered approach to solving everyday problems faced by people affected by cancer.”

Mission: Livestrong is dedicated to solving everyday problems faced by the millions of people living with cancer

Location: Austin, TX

Cause Sector: Health & Wellbeing

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livestrong.org

The Pablove Foundation: Leading Donor Experience

“Classy has allowed us to reach a broad spectrum of donors and raise critical funds using various Classy campaign types, and has enhanced our donor experience in a profound way.”

Mission: Improve the lives of children with cancer through the arts and invest in underfunded, cutting-edge pediatric cancer research

Location: Los Angeles, CA

Cause Sector: Health & Wellbeing

Employee Count: 12

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pablove.org

Houston Ballet: Leading Donor Experience

Photo Credit: Houston Ballet Principal Yuriko Kajiya and Corps de Ballet dancer Fernando Martin-Gullans. Photo by Claire McAdams 

Their compelling and creative peer-to-peer campaign reached donors in 39 states and seven countries, demonstrating the power of donors coming together to contribute to a common goal.

Mission: To inspire a lasting love and appreciation for dance through artistic excellence, exhilarating performances, innovative choreography, and superb educational programs

Location: Houston, TX

Cause Sector: Human Services

Employee Count: 325

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houstonballet.org

Living Water International: Leading Donor Experience

“Using the Classy platform, we have the ability to improve our donor experience through simple design, experiential content, and seamless interactivity to push the bounds to new frontiers.”

Mission: Demonstrate the love of God by helping communities acquire desperately needed clean water, and to experience “living water”

Location: Stafford, TX

Cause Sector: Health & Wellbeing

Employee Count: 298

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water.cc

Hope for New York: Leading Donor Experience

“By customizing pages with new designs, relevant photos, and clear copy, our donors connected to our mission and vision, which had a direct impact on helping us achieve our overall fundraising goals.”

Mission: Our mission is to mobilize volunteer and financial resources to support non-profit organizations serving the poor and marginalized in New York City

Location: New York, NY

Cause Sector: Human Services

Employee Count: 11

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hfny.org

Marc Lustgarten Pancreatic Cancer Foundation: Leading Donor Experience

With engaging visuals, customized impact levels, and a lively fundrasier leaderboard on display, this peer-to-peer campaign captures donors’ attention to shine light on a worthy cause.

Mission: Cure pancreatic cancer

Location: New York, NY

Cause Sector: Health & Wellbeing

Employee Count: 20

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lustgarten.org

Arbor Day Foundation: Leading Donor Experience

Pulling donors in with its creative and cohesive design, this peer-to-peer campaign clearly defines the “why” behind its goal and the tangible impact each donation will make.

Mission: We inspire people to plant, nurture, and celebrate trees

Location: Lincoln, NE

Cause Sector: Environment

Employee Count: 150

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arborday.org/
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