Meta Conversions API integration

With the Meta Conversions API implemented on GoFundMe Pro (formerly Classy), you can ensure conversion events are tracked, including: Add to Cart, Complete Registration, Initiate Checkout, Purchase, and View Content.

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Target unique segments of your most valuable audiences

Lookalike audiences
Value-based lookalikes
Website custom audiences
Offline custom audiences

Incorporate more donor preferences into the ads people see on Meta

Dynamic ads for retargeting
Dynamic ads with broad audience
Dynamic ads with cross-sell targeting

Drive the outcomes that matter most to your nonprofit

Conversion optimization
Value optimization
Lead optimization
Incremental conversion optimization
Conversion lift analysis
Data-driven attribution

FAQ

Is there a cost to leverage CAPI?

No. This integration is available to all GoFundMe Pro customers.

Do I need to have a Meta Pixel (aka Facebook Pixel) set up in order to use the Meta Conversions API?

You are not required to have a Pixel installed on your campaign pages in GoFundMe Pro. However, Meta requires a valid Pixel ID to ensure the data tracked by the Conversions API is connected to the right Meta Business Suite account. We strongly recommend that you install the Pixel you intend to use for the Conversions API on your GoFundMe Pro campaign pages to capture as much data about conversion events as possible. Meta also recommends these best practices.

How does CAPI improve Facebook ad campaigns?

CAPI can improve campaigns by optimizing ads that may happen later in a donor’s journey with your organization. It follows a donor’s entire journey from discovering your ad to interacting on the page, which will provide critical offline data. It also will improve your ad targets, so your organization spends less per action.

Can I set up the Meta Conversions API through Google Tag Manager instead?

GoFundMe Pro does not support setting up the Meta Conversions API via Google Tag Manager, which uses a custom tag template, which isn’t available in GoFundMe Pro’s GTM container. GoFundMe Pro offers a direct integration with the Meta Conversions API that doesn’t require Google Tag Manager.

What event types does GoFundMe Pro support?

Look below to see the events you can track through the Meta Conversions API, and which parameters GoFundMe Pro supports for each event. Please note that the Event ID parameter is always sent in order to deduplicate event data. Other Event detail parameters are only sent if the data is available at the time the event occurs.

Add to Cart – When a ticket is added to a supporter’s cart (by selecting +), or when a supporter adds an additional donation
Complete Registration – When a fundraiser signs up successfully (P2P), or when a ticket or registration is successfully purchased (RwF)
Initiate Check Out – A supporter lands on a donation page (checkout form)
Purchase – When a successful donation is made
View Content – When a supporter views a page

How soon will the Meta Conversions API collect data on my campaign pages?

Once you have successfully saved your Pixel ID and API access key, the Meta Conversions API will collect data on conversion events as these events occur. Conversion events will be captured, sent to Meta, and be visible in the Events Manager section of your Meta Business Suite account.

Note: Events that occurred before the integration was enabled on GoFundMe Pro will not be sent to Meta.

How can I check if the Meta Conversions API is capturing data?

To learn more about testing server events, we recommend reading Meta’s Test Events Tool guide.

Where will the conversion data be stored?

Meta stores the collected information. Because of this, we cannot troubleshoot errors, missing or incomplete data in Meta, as we do not have access to your Meta account. However, if you are experiencing issues, we recommend you first double check that the correct Pixel ID and API access key were entered in GoFundMe Pro.

Where can I learn more about the Meta Conversions API?

To learn more about the Meta Conversions API, we recommend viewing the Meta Business Help Center.

How is GoFundMe Pro's Meta Conversions API integration different from GoFundMe Pro's Meta Pixel integration? Which should I use?

The Pixel helps you measure what people do in their browsers when they land on your GoFundMe Pro pages after selecting an ad. This data can help you manage and better target your advertising. GoFundMe Pro’s Meta Conversions API integration captures detailed conversion events from GoFundMe Pro’s servers and sends them to Meta’s servers. In general, the Pixel shows more information about the donor journey, whereas the Conversions API is focused on the end result. Because ad blockers or browser privacy settings may impact how much data the Pixel can collect, we recommend using both tools to help you understand and optimize the donor journey.

Please Note:

The Meta Conversions API is one of a suite of tools available to understand campaign performance. It does not replace other analytics tools, such as Meta Pixel, Google Analytics, Google Tag Manager, etc.
It is meant to be used in conjunction with other analytics tools as it does not offer the same breadth of event tracking as more traditional analytics tools.
It is best to think of CAPI and other server-side solutions as a net that captures (an ever-increasing amount of) data that falls through the cracks due to browser or privacy settings

How do I get started?

Enable the Conversions API in Meta Business Suite
Copy your Meta Pixel ID and API access key
Connect to GoFundMe Pro

Detailed instructions can be found here.