Peer-to-Peer Fundraising

Mobilize your supporters and give them the tools to fundraise on your behalf.

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Peer-to-peer fundraiser signup process from becoming a fundraiser to starting to fundraise
Let Supporters Amplify Your Mission
Give your community a brand new way to support you with evergreen campaigns that allow supporters to donate their birthdays or weddings to your cause, or even host their own fundraising events. Create branded campaigns to fund a new project, recognize an awareness month, or engage your board in a new kind of fundraising.
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Peer-to-peer fundraising examples on both desktop and mobile devices

Easy to Use

  • Supporters can create individual and team fundraising pages in seconds
  • Mobile-responsive pages make fundraising a breeze on any device
  • Fundraisers can easily edit pages on the fly
  • Built-in tips and coaching help fundraisers crush their goals
Built-in social sharing options, live leaderboards for fundraising, and flexible fundraiser pages with photo updates

Empower Your Fundraisers

  • Coach, motivate, and thank your fundraisers with automated emails
  • Flexible fundraiser pages allow supporters to post photos, videos, and blog-style updates
  • Built-in social and text sharing empowers fundraisers to share more and raise more
  • Foster competition with live leaderboards and fundraising thermometers
Example of a Spark peer-to-peer fundraiser page perfectly matching Spark's nonprofit branding

Your Brand First, Always

  • Your branding carries through to supporters’ personal fundraising pages
  • Create branded receipts and automated campaign emails
  • White-labeled URLs build trust and increase conversion rates
  • Create beautiful campaigns with clicks, not code
Ways donors can engage with your nonprofit, including using impact blocks to visualize the impact of their fundraising

Built for Engagement

  • Impact Blocks make it easy for supporters to visualize the results of their fundraising
  • Supporters can choose the programs they want to fundraise for through Program Designations
  • Encourage supporter engagement by commenting on campaign and fundraiser activity walls
  • Enable donation dedication with branded eCards

A trusted platform with all the features that are important to you.

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With mobile-optimized landing pages and donation forms, it’s no surprise that Classy’s donation page conversion rates on peer-to-peer campaigns are 41% to 56%—among the highest in the industry.

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Flexible Payment Processing

Accept Visa, Mastercard, Discover, American Express, and select from WePay, Braintree, and Authorize.Net as your processor.

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Reporting and Analytics

Access quick campaign health metrics, or dive into robust reporting to segment your donors and create personalized engagement strategies.

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Secure and Stable

We maintain a safe environment for donor data with Level 1 PCI compliance and SSL Security, built on Amazon Web Services.

The Anatomy of a Successful Peer-to-Peer Campaign resource guide cover
Free Guide

Learn From 5 Rockstar Peer-to-Peer Campaigns

One of the best ways to learn is to learn from the best. Download this guide to see multiple peer-to-peer campaigns launched on the Classy platform, and how different organizations design beautiful campaign pages, incite action, and coach their fundraisers to success.

Download this guide and learn:

  • How peer-to-peer fundraising can power your development strategy and work for all campaign types
  • How anyone on your team can build a beautiful, custom peer-to-peer campaign—zero design or web development experience required
  • Available tools that make it easy to engage your supporters with email and in-product coaching
  • How different organizations engage supporters throughout their campaign pages
The Classy Community

Peer-to-Peer Fundraising Campaigns That Are Changing the World

Grow your nonprofit’s revenue with a campaign builder and easy-to-use tools that make you feel like a pro, no coding or IT experience necessary. Now you can spend your time where it matters most—talking to supporters and empowering your fundraisers to push your mission forward.

Teach For America’s Alumni Challengecampaign image
Teach For America’s Alumni Challenge

Teach For America is a diverse network of leaders who confront educational inequity by teaching for at least two years and then working with unwavering commitment from every sector of society to create a nation free from this injustice. Their “Alumni Challenge” campaign asks their former teachers to become fundraisers to help continue the organization’s critical work. We love this campaign’s use of the Team Fundraising feature and leaderboards that enable alumni from different regions to compete in their fundraising, as well as the beautifully simple campaign design.

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EcoAgriculture Partners’ Landscape Leaders Campaigncampaign image
EcoAgriculture Partners’ Landscape Leaders Campaign

EcoAgriculture Partners is a nonprofit championing integrated landscape management, helping communities and organizations grow healthy and resilient places from the grassroots up. The Landscape Leaders campaign challenged the organization’s board and staff to fundraise to bring EcoAgriculture programs to communities around the world. We love this campaign’s strong storytelling with a focus on the organization’s beneficiaries, as well as the use of teams to foster fundraising competition between board, staff, and fellows.

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First Descents’ In Honor/In Memory Of Campaigncampaign image
First Descents’ In Honor/In Memory Of Campaign

First Descents provides life-changing outdoor adventures for young adults impacted by cancer. Their In Honor/In Memory Of peer-to-peer fundraising campaign empowers the First Descents community to fundraise on behalf of a loved one and support First Descents’ programs. We love this campaign’s great use of video on the landing page and storytelling about the First Descents community.

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FeedMore’s Legal Food Frenzy Campaigncampaign image
FeedMore’s Legal Food Frenzy Campaign

FeedMore collects, prepares, and distributes food to those in need across 34 cities and counties in Central Virginia. The Legal Food Frenzy campaign engages FeedMore’s corporate partners in a fundraising contest that has raised the equivalent of more than 17 million pounds of food to date. We love this campaign’s use of custom buttons to elevate the fundraiser experience, as well as the use of Impact Blocks to show fundraisers how their support translates directly to meals for the hungry.

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World of Children’s Share Your Day Campaigncampaign image
World of Children’s Share Your Day Campaign

World of Children unlocks the future for vulnerable children by funding, elevating, and educating the most effective changemakers for children worldwide. The Share Your Day campaign invites supporters to make an impact on the lives of vulnerable children by “giving up” their birthdays, weddings, or other special days and asking for donations to support the mission instead. We love that this campaign gives supporters fundraising ideas to get started. Plus, the strong campaign theme reminds supporters they can be heroes through their fundraising efforts.

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Project Concern International’s Women United for Change Campaigncampaign image
Project Concern International’s Women United for Change Campaign

Project Concern International is a global development organization that drives innovation from the ground up to enhance health, end hunger, and overcome hardship. The Women United For Change campaign brings together women in the network marketing industry to use their skills to fundraise for PCI’s programs that support vulnerable women and their families. We love this campaign’s fantastic use of photos and video on the landing page.

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