Recurring Giving

You need funding you can depend on, month in and month out. Build a community of reliable, recurring support for your mission.

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Recurring giving donor example from setting monthly donation amount to managing donor insights
Recurring donors have a lifetime value 5 times greater than a one-time donor.
Whether you’re managing an established recurring giving program, or starting one and looking for the right technology to scale with you, Classy’s recurring giving tools can help you raise more to do more.
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Rise Atlanta's fundraising campaign example with custom branding to match

Your Brand First, Always

  • Create beautiful campaigns with clicks, not code
  • Send branded receipts and campaign emails
  • White-labeled URLs build trust and increase conversion rates
  • Plug in custom HTML and CSS for a truly one-of-a-kind campaign
Example data and insights to demonstrate how to manage recurring giving plans with Classy Manager

Manage With Ease

  • Update and edit recurring plans in one place with Classy Manager
  • Powerful, built-in reporting and analytics allow you to fundraise smarter
  • Failed payment notifications for donors means your fundraising won’t miss a beat
  • Send annual tax receipts to donors with one click
Ways to engage with recurring donors including prompt thank you messages, social sharing capabilities, and impact blocks

Built for Engagement

  • Impact Blocks make it easy for supporters to visualize the power of giving
  • Tap into your network’s network through social sharing and text features
  • Thank your supporters by engaging with them through your campaign activity wall, or sending branded emails
  • Enable donation dedication with branded eCards
Ways to increase conversion rates such as with preset donation amounts

Maximize Conversion Rates

  • Every Classy campaign page is mobile-optimized, not just responsive
  • Customize preset donation amounts to create impactful asks
  • Use pass-through parameters to encourage faster conversion
  • White-labeled URLs build trust with supporters and increase conversion rates

A trusted platform with all the features that are important to you.

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Beautiful, Customized Campaigns

Create branded, mobile-optimized fundraising pages in minutes with a campaign builder that makes you feel like a pro.

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Recurring Migration Services

Already have a recurring giving program? No problem. Our Professional Services team can migrate your donors to Classy for a seamless transition.

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Flexible Payment Processing

Accept Visa, MC, Discover, and AMEX and select from WePay, Braintree, and Authorize.Net as your processor.

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Secure and Stable

We maintain a safe environment for donor data with Level 1 PCI compliance and SSL Security, built on Amazon Web Services.

A Nonprofit's Guide to Recurring Giving resource guide cover
Free Guide

A Nonprofit’s Guide to Recurring Giving

Recurring donors are over five times more valuable than one-time donors. Download this FREE guide to learn how to build, brand, and grow your monthly giving program to create a steady stream of predictable revenue.

Download this guide and learn:

  • The power of an online recurring giving program
  • How to appeal to donors to become monthly donors
  • How to successfully brand and promote your program
  • Get real-life examples of top recurring giving programs.
The Classy Community

Recurring Giving Campaigns We Love

Tap into the power of recurring donations with recurring giving campaigns as powerful as they are beautiful. Classy allows you to create fully branded, mobile-ready recurring giving campaigns that are optimized to maximize donor conversion and lifetime value.

Bright Pink’s FundHER Campaigncampaign image
Bright Pink’s FundHER Campaign

Bright Pink is a nonprofit focused on the prevention and early detection of breast and ovarian cancer in young women. The FundHER campaign is their recurring giving community, inviting supporters to invest monthly in women’s health. We love how this campaign spells out the benefits and importance of monthly giving. In addition, it does a great job at highlighting donation incentives and giving a shout out to the FundHER program’s founding members.

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Selamta Family Project’s Heart and Home Campaigncampaign image
Selamta Family Project’s Heart and Home Campaign

The Selamta Family Project restores family, dignity and hope to vulnerable children and families. Their Heart and Home campaign invites donors to make a monthly contribution to provide operational support and help Selamta deliver on their mission. The beautiful campaign features a strong call to action and beautiful photography that compels the reader to take action and become a monthly sponsor.

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Hope for New York’s Hope Exchange Campaigncampaign image
Hope for New York’s Hope Exchange Campaign

Hope for New York is on a mission to mobilize volunteer and financial resources to support nonprofit organizations serving the poor and marginalized in New York City. The Hope Exchange campaign invites donors to believe in the power of small gifts, made consistently over time, to transform a city. We love this campaign’s interactive calculator that invites donors to imagine the impact of their giving, as well as the creative infographic detailing how donations are used.

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Operation Broken Silence’s Renewal Campaigncampaign image
Operation Broken Silence’s Renewal Campaign

Operation Broken Silence creates stunning documentary films, photography exhibits, and events that mobilize people around the world to raise support for the Sudanese people and to empower education and humanitarian relief efforts. The Renewal is their monthly giving community, inviting supporters to make a monthly contribution to support education in the Sudan. We love this campaign’s strong branding and design, as well as the exceptional storytelling that compels the reader to take action.

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Seattle Audubon Society’s Membership Campaigncampaign image
Seattle Audubon Society’s Membership Campaign

The Seattle Audubon Society leads Seattle in appreciating, understanding, and protecting birds and their natural habitats. Their Membership campaign invites supporters to “flock” together to create a healthy environment where we all enjoy, respect, and care for the natural resources that sustain our community of life. We love this campaign’s strong call to action, as well as their list of membership benefits and creative theme -- This one’s for the birds!

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Forward Performing Arts’ 1938 Corps Alumni Campaigncampaign image
Forward Performing Arts’ 1938 Corps Alumni Campaign

Forward Performing Arts provides programs for youth in music that emphasize character and social development, leadership, self-discipline, and the pursuit of excellence in a positive environment. The 1938 Corps Alumni campaign, ran in honor of the organization’s 80th anniversary, invites alumni of the organization’s programs to make a monthly gift to secure the future of the organization for another 80 years. We love this campaign’s creative theme, as well as the list of membership benefits and FAQs, making the giving experience easy for donors.

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