Recurring Giving

You need funding you can depend on. Build a community of reliable, recurring support for your mission.

Recurring giving donor example from setting monthly donation amount to managing donor insights

Recurring donors have a lifetime value 5 times greater than a one-time donor

Whether you’re managing an established recurring giving program, or starting one and looking for the right technology to scale with you, Classy’s recurring giving tools can help you raise more to do more.

Your Brand First, Always

  • Create beautiful campaigns with clicks, not code
  • Send branded receipts and campaign emails
  • White-labeled URLs build trust and increase conversion rates
  • Plug in custom HTML and CSS for a truly one-of-a-kind campaign
Rise Atlanta's fundraising campaign example with custom branding to match
Example data and insights to demonstrate how to manage recurring giving plans with Classy Manager

Manage With Ease

  • Update and edit recurring plans in one place with Classy Manager
  • Powerful, built-in reporting and analytics allow you to fundraise smarter
  • Failed payment notifications for donors means your fundraising won’t miss a beat
  • Send annual tax receipts to donors with one click

Built for Engagement

  • Impact Blocks make it easy for supporters to visualize the power of giving
  • Tap into your network’s network through social sharing and text features
  • Thank your supporters by engaging with them through your campaign activity wall, or sending branded emails
  • Enable donation dedication with branded eCards
Ways to engage with recurring donors including prompt thank you messages, social sharing capabilities, and impact blocks
Ways to increase conversion rates such as with preset donation amounts

Maximize Conversion Rates

  • Every Classy campaign page is mobile-optimized, not just responsive
  • Customize preset donation amounts to create impactful asks
  • Use pass-through parameters to encourage faster conversion
  • White-labeled URLs build trust with supporters and increase conversion rates

A trusted platform with all the features that are important to you.


Flexible payment processing

Accept Visa, MC, Discover, and AMEX and select from WePay, Braintree, and Authorize.Net as your processor.

Recurring migration services

Already have a recurring giving program? No problem. Our Professional Services team can migrate your donors to Classy for a seamless transition.

Beatiful, customized campaigns

Create branded, mobile-optimized fundraising pages in minutes with a campaign builder that makes you feel like a pro.

Secure and stable

We maintain a safe environment for donor data with Level 1 PCI compliance and SSL Security, built on Amazon Web Services.

A Nonprofit's Guide to Recurring Giving resource guide cover

Free Guide

A Nonprofit’s Guide to Recurring Giving

Recurring donors are over five times more valuable than one-time donors. Download this FREE guide to learn how to build, brand, and grow your monthly giving program to create a steady stream of predictable revenue.

Download this guide and learn:

  • The power of an online recurring giving program
  • How to appeal to donors to become monthly donors
  • How to successfully brand and promote your program
  • Get real-life examples of top recurring giving programs.

Download Now

Recurring Giving Campaigns
We Love

Tap into the power of recurring donations with recurring giving campaigns as powerful as they are beautiful. Classy allows you to create fully branded, mobile-ready recurring giving campaigns that are optimized to maximize donor conversion and lifetime value.

Selamta Family Project’s Heart and Home Campaignthumbnail
Selamta Family Project’s Heart and Home Campaign
Selamta Family Project’s Heart and Home Campaigncampaign image

The Selamta Family Project restores family, dignity and hope to vulnerable children and families. Their Heart and Home campaign invites donors to make a monthly contribution to provide operational support and help Selamta deliver on their mission. The beautiful campaign features a strong call to action and beautiful photography that compels the reader to take action and become a monthly sponsor. View more examples

Start fundraising today!

Request a Demo
Seattle Audubon Society’s Membership Campaignthumbnail
Seattle Audubon Society’s Membership Campaign
Seattle Audubon Society’s Membership Campaigncampaign image

The Seattle Audubon Society leads Seattle in appreciating, understanding, and protecting birds and their natural habitats. Their Membership campaign invites supporters to “flock” together to create a healthy environment where we all enjoy, respect, and care for the natural resources that sustain our community of life. We love this campaign’s strong call to action, as well as their list of membership benefits and creative theme — This one’s for the birds! View more examples

Start fundraising today!

Request a Demo

Request a demo

Thank you, !

Our team will be in touch shortly to share how Classy can power your online fundraising.

Here’s what you can expect on the first call:

  • check-d

    We'll get to know your organization's fundraising strategy, including tools you currently use

  • check-d

    We'll ask about your organization's challenges and needs, as well as your timeline to optimize them

  • check-d

    We'll give you an overview of Classy's fundraising features and integrations

  • check-d

    We'll answer any and all of your questions