Classy research hub

Accelerated innovation and tireless optimization is core to what we do. Maintaining the best performing donor experiences requires continuous iterative testing. Explore learnings from some of our latest research and A/B tests:

14.5% clickthroughs

Donate button text influences gift size and conversions

Tested: Optimal CTA on embedded donation form experience

View test details

8.5% donations

Removing exit points on donation pages boosts revenue

Tested: Impact of hiding log-in button from donation page headers

View test details

16.2% larger gifts

Emphasizing frequency and custom amounts boosts donations

Tested: Impact of refreshed donation amount fields on giving outcomes

View test details

11% donations

Prompting donors with personalized ask amounts boosts giving

Tested: Predictive giving model on donation size

View test details

Classy research hub

Donate button text influences gift size and conversions

Removing exit points on donation pages boosts revenue

Emphasizing frequency and custom amounts boosts donations

Prompting donors with personalized ask amounts boosts giving

Pin It on Pinterest