A fundraising checklist to empower donors this season
This checklist will help you learn strategic ways to attract new donors, energize donor communities, and amplify your nonprofit’s impact. Plus, now you won’t have to just ask donors to give back during the holidays. You can empower them to give forward with our new Meta integration—enabling them to share your cause on social and inspire more giving from more people.
1.
Create standout experiences
Stand out this giving season and inspire your community with unique giving experiences for any channel. Classy Studio pages load 2.4x faster and convert up to 10.6% higher than legacy donation pages in A/B testing.
Craft compelling, segmented appeals designed to improve conversions and community activation. Simply drag and drop elements to make your year-end campaign shine.
Unleash the power of community for any campaign. Show real-time progress and live activity feeds to motivate supporters, and drive even more donations with special matching incentives.
Make the next steps for donors both clear and inspiring. Use our embedded donation forms to add intuitive donor flows that boost conversions.
2.
Make small updates for a big revenue boost
Incorporate low-lift, high-impact features proven to increase revenue. These small updates can make a big impact during giving season, when every point of conversion is 3.7x more valuable.
Deliver personalized ask amounts powered by machine learning on your top pages. With over 150 million users on Classy and GoFundMe, these predictive ask amounts are backed by a lot of data and show an 11% average donation volume increase in testing.
Donating becomes more efficient with Apple Pay, Google Pay, PayPal, and Venmo. You can activate digital wallets in the Classy Manager payments portal and enjoy up to 64% higher donation amounts.
With one click on any Studio page, Giving Cart helps donors see their impact. It also inspires multiple gifts and the option to become a recurring donor—all in a single transaction.
3.
Empower community fundraising
Make it easy for donors to share your cause with friends, family, and their social media community.
Add new on-ramps to giving and help boost your reach within donor communities. We encourage every customer to understand the following info before the new social sharing capabilities launch.
Deliver cohesive, branded donor journeys from acquisition to donation and beyond—no matter the channel or segment.
Increase your brand’s exposure and acquire more donors by claiming your nonprofit page on GoFundMe, the world’s largest giving platform. Plus, take advantage of enhanced sharing capabilities that make it easy for supporters to share their impact with their communities.
1 According to Classy internal data
2 According to A/B testing
3 According to Classy A/B tests