GoFundMe Intelligence: Fundraising with AI

Learn how GoFundMe’s AI tools can predict donor behavior and effortlessly optimize your campaigns to reach your goals.

Run smarter campaigns with AI fundraising tools

Donors aren’t one-size-fits-all, and neither are your goals. Whether growing recurring donations or responding to a crisis, GoFundMe Intelligence helps adapt your campaigns to achieve meaningful results.

Unique to each donor

Provide personalized ask amounts, frequencies, and nudges for every donor who lands on your donation forms.

Flexible for every goal

Allow AI to optimize your campaigns for recurring gifts, one-time donations, or conversions to achieve your unique goals.

Proven with A/B testing

Build your fundraising campaigns with AI tools tested on over 6M sessions and backed by published results.

AI solutions built on better data

AI is only as smart as the data behind it. GoFundMe Intelligence leverages one of the world’s largest fundraising data sets, spanning a community of 200M+ and $40B raised.

Use machine learning to predict what a donor will most likely give, and customize an ask to that individual
Set a goal—revenue, conversions, or recurring gifts—and watch as our AI optimizes your campaign to achieve it
Based on your goal, Intelligent Ask Amounts provides personalized ask amounts, gift frequencies, and nudges

Raise more with Intelligent Ask Amounts

Use machine learning to predict and suggest the optimal donation amount for each donor, allowing you to tailor your ask. In testing, Intelligent Ask Amounts drove 4.5% more revenue on average.

Potential annual lift

$26,250

Intelligent Ask Amounts can lead to incremental growth in annual revenue.

Explore the potential

FAQs

How does GoFundMe Pro know that Intelligent Ask Amounts increases average donation size?

Before launching Intelligent Ask Amounts in May 2024, we A/B tested it across more than 150,000 sessions from a variety of organizations and campaigns and saw an average 11% increase in donation revenue.

In the 2024 giving season, we tested Intelligent Ask Amounts on an additional 5.2M sessions and saw an average 4.5% increase in donation revenue.

We’re more confident than ever that these products are helping our customers raise more. We expect this impact to grow as our technology gets smarter with more sessions, testing, and innovation in the months ahead.

Individual results may vary.

What data is GoFundMe Pro using to predict Intelligent Ask Amounts?

The data being used in GoFundMe Pro’s Intelligent Ask Amounts model is a combination of session data (e.g., device type), nonprofit data (e.g., historic campaign performance), GoFundMe platform data, and third-party census and population data.

Is my donor’s or organization’s data being shared with other nonprofits?

No. Specific donor, campaign, and transaction data is not shared across nonprofits.

Any data about how a donor does (or does not) donate on your GoFundMe Pro pages will inform our insights and enable better predictions, but that data is not accessible to any other nonprofits.

How GoFundMe Pro’s Intelligent Ask Amounts compares to goal-based-ask-amount tools on other platforms like FundraiseUp and Funraise.

Intelligent Ask Amounts adjusts donation asks, nudges and other visual elements based on the goals you set — like maximizing conversion or recurring giving. Other platform’s suggested amounts, nudges and other visual elements focus on revenue, with separate features to support conversion.
Data breadth: Intelligent Ask Amounts is trained on an extensive consumer dataset on GoFundMe and fine-tuned for GoFundMe Pro nonprofits.
Published A/B test results: We publish controlled A/B test methodology and results that isolate the impact of Intelligent Ask Amounts on donation behavior across millions of nonprofit giving sessions. Other platforms may share performance figures through client case studies, but they do not publish platform-wide A/B test results or disclose testing methodologies. Visit our Research Hub to learn more.

Will our donors’ information be informing the machine learning model that informs others?

Yes, our tools analyze donor activities across GoFundMe. This includes donor behavior within GoFundMe Pro nonprofits (where permitted) and GoFundMe fundraisers, helping to inform valuable insights.

We never share data about a donor’s activities at one nonprofit with another. The Intelligent Ask Amounts feature is only displayed to donors on your specific donation forms. GoFundMe Pro does not share donor lists or data across nonprofits.

However, every GoFundMe Pro customer who enables Intelligent Ask Amounts can access insights informed by a donor’s broader philanthropic history to better understand and engage their supporters.

Can I enable Intelligent Ask Amounts on a per-campaign basis?

Yes. While we recommend enabling Intelligent Ask Amounts for all standard campaign pages, settings can be adjusted for individual campaigns, or the tool can be enabled or disabled on a per-campaign basis. You’re in full control.

What security and scalability measures does GoFundMe Pro have in place?

GoFundMe Pro builds security into the foundation of all our products and services.

Our comprehensive approach includes governance, continuous scanning and monitoring, and robust infrastructure. Our dedicated team receives regular training to stay updated with the latest security practices and threats.

We’re a PCI DDS Level 1 service provider that utilizes industry best practices like the OWASP Top 10. We use Cloudflare for protection and partner with Stripe, PayPal, and Coinbase for secure payments.

Learn more about our security and scalability here.

GoFundMe Intelligence in action

Start using machine learning to predict donor behavior and drive more giving.

Request a demo

GoFundMe Intelligence: Fundraising with AI

Run smarter campaigns with AI fundraising tools

Unique to each donor

Flexible for every goal

Proven with A/B testing

AI solutions built on better data

Intelligent Ask Amounts

AI without the guesswork

Coaching for your supporters

Data transparency, control, & security

Raise more with Intelligent Ask Amounts

FAQs

How does GoFundMe Pro know that Intelligent Ask Amounts increases average donation size?

What data is GoFundMe Pro using to predict Intelligent Ask Amounts?

Is my donor’s or organization’s data being shared with other nonprofits?

How GoFundMe Pro’s Intelligent Ask Amounts compares to goal-based-ask-amount tools on other platforms like FundraiseUp and Funraise.

Will our donors’ information be informing the machine learning model that informs others?

Can I enable Intelligent Ask Amounts on a per-campaign basis?

What security and scalability measures does GoFundMe Pro have in place?

GoFundMe Intelligence in action

GoFundMe Intelligence: Fundraising with AI

Run smarter campaigns with AI fundraising tools

Unique to each donor

Flexible for every goal

Proven with A/B testing

AI solutions built on better data

Intelligent Ask Amounts

AI without the guesswork

Coaching for your supporters

Data transparency, control, & security

Raise more with Intelligent Ask Amounts

FAQs

How does GoFundMe Pro know that Intelligent Ask Amounts increases average donation size?

What data is GoFundMe Pro using to predict Intelligent Ask Amounts?

Is my donor’s or organization’s data being shared with other nonprofits?

How GoFundMe Pro’s Intelligent Ask Amounts compares to goal-based-ask-amount tools on other platforms like FundraiseUp and Funraise.

Will our donors’ information be informing the machine learning model that informs others?

Can I enable Intelligent Ask Amounts on a per-campaign basis?

What security and scalability measures does GoFundMe Pro have in place?

GoFundMe Intelligence in action

Discover what's possible with GoFundMe Pro

Donation forms

GoFundMe Pay

Peer-to-peer giving

Recurring giving