Strengthen Your Corporate Partnerships

In general terms, a corporate partnership is where a nonprofit organization forms a mutually-beneficial relationship with a for-profit business. This type of partnership allows the company to support a good cause while simultaneously fueling its own business goals and corporate social responsibility program.

The best way to engage corporate partners is to be ready with multiple ways to get involved in your organization. One fun way to get a partner involved is to invite them to host their own event benefiting your organization. Think about a company competition like a kick-ball tournament or race. Another option is a fundraising competition to empower employees to join teams and see who can fundraise the most. The winning team could get a prize. Additionally, it’s always best practice to have a co-branded crowdfunding campaign that the partner can promote to their employees and to their consumers to align their brand with yours and drive direct donations.

To maximize involvement, employer’s must make their corporate social responsibility initiatives widely accessible for employees, including peer-to-peer fundraising opportunities, donation matching, or participating in volunteer programs. An employee engagement peer-to-peer campaign is a particularly great way to empower employees to fundraise on behalf of your nonprofit organization. Take it a step further by fostering a friendly competition between departments to see who can fundraise the most.