Without an organized content marketing workflow, it can be difficult to manage the many components of your nonprofit’s strategy.
A strong plan considers:
- The most effective publish time and dates
- What topics are most engaging
- New trends in keywords and content related to your cause
- SEO optimization
To ensure your plan is as strategic as possible, you can take steps to build a methodical process that’s in line with your overall marketing strategy. Use the following tips to stay on track and organized.
1. Establish a Workflow
A workflow is an agenda that all of your team members can see and buy into. You can use it to allocate work, check off tasks that are finished, and visually present the content-related work that needs to be done in order to achieve your non-profit’s objectives.
One of the best platforms for a workflow to share with your team is Trello, which is a free way to organize your projects. Piksel is another great modular framework to check out.
2. Set Deadlines to Establish Priorities
To ensure things get done in an orderly fashion, rank projects by urgency and potential impact. Whether you’ve developed a plan for marketing from ideas you gained with Inbound or to boost your SEO with Yoast, determine what needs urgent attention.
Plus, if you need to create a large amount of content as part of your non-profit’s campaign, deadlines will ensure your team stays on track and follows the right steps. For example, in task managers like Asana, your team can mark subtasks as complete, like when they send a blog post off to an editor.
3. Don’t Take On Too Many New Tactics
It pays to stay up to date on the latest content marketing trends. But if you commit to trying every new tactic you read about, your strategy will quickly be overwhelmed by an unrealistic to do list.
Stay focused in your approach and commit to excellent results. After you’ve proven what works well for your organization, you can take the time to build experimentation into your process.
Determine when and for how long you’ll test new ideas. From there you can slowly incorporate new approaches that prove successful.
4. Solicit Additional Expertise Where You Need It
Depending on your size and background, your team may not always be equipped to manage every stage of the content creation process. This might mean outsourcing certain pieces of copy or paying for editing services. There are several free resources that nonprofits can take advantage of when it comes to proofreading, like Grammarly or State of Writing.
5. Stay Inspired
Following your organized workflow can get a bit redundant, so it’s important to find ways to inject creativity into your content marketing process. If you need ideas on how to jazz up your content or improve elements of your writing, you can ask nonprofit consultants for help.
Individuals who are passionate about your cause are also a great source of inspiration and resource for ideas. Consider involving all-star supporters in any user testing you conduct, or if you poll your community at large, to learn more about the topics that are most important to them.
6. Incorporate Accountability
For your workflow to be effective, you need to make sure everyone is aware of who is responsible for each task. Unless you and your team know exactly who is responsible for what, you could find that some tasks miss their deadline, are forgotten, or are not completed to a satisfactory standard.
Sit down with your team if issues like these arise and reiterate what everyone can do to make sure they’re meeting their goals.
7. Be Clear About Why Tasks Are Important
Every task should have a clear link to your overall goals, and for your workflow to be effective, the link between the task and the target should be obvious for your team.
To make sure every task has an obvious connection, make it part of your process to assess this before something is assigned. The task assigner should ask, “Does this ladder up to our team goal?” And, “What information do I need to provide to make this clear to the assignee?”
Whether you’re revamping your old process or starting from scratch, taking small steps to become more organized will set your content marketing strategy up for success. Have any tips you’d like to share? Let us know in the comments below.
Gloria Kopp is a digital marketer and an elearning project manager from Manville. She works at UKWritings as an elearning consultant. She is also a contributing author to Engadget, Huffington Post, Boomessays, and more. She regularly writes posts at Studydemic.