Use Classy Crowdfunding to power giving days, recurring giving programs, capital campaigns, disaster relief, and more. Create evergreen giving microsites to let your supporters choose how to get involved with your cause, or quickly spin up campaigns to respond to urgent needs.
Crowdfunding is one of Classy’s most versatile fundraising types. This guide walks you through the core features of Classy Crowdfunding, and then dives deep into five creative use cases to show how you can put them into practice.
Hold firm creative control over your brand and message as you learn to:
Make your cause stand out with a campaign designer that puts your brand first. Classy Crowdfunding allows you to build mobile-ready, customizable landing pages that are optimized to increase donor engagement. You get world-class design and engagement tools right out of the box. Finally, a powerful platform that puts your cause first and gives it the attention it deserves.
Water4 is dedicated to eradicating the world’s water crisis by putting solutions in the hands of the men, women, and children it affects most. The “Defy Impossible” campaign asks supporters to contribute $35 to bring safe water access to one person. We love the bold design of this campaign, from the hero image to the infographics that educate readers about the water crisis and Water4’s mission.
The Cleveland Clinic is a leading nonprofit academic medical center providing clinical and hospital care, and a leader in research, education, and health information. Their “Giving 2XsDay” campaign highlights a sponsor match and asks supporters to donate as part of the Giving Tuesday movement. We love this campaign’s creative name, conversion-inspiring straightforward design, and Impact Blocks that share information about the Clinic’s vital programs.
To Write Love On Her Arms is a nonprofit movement dedicated to presenting hope and finding help for people struggling with depression, addiction, self-injury, and suicide. The TWLOHA Blue campaign is their recurring giving program, inviting supporters to give monthly in support of TWLOHA’s outreach and programs for those struggling with mental health. We love this campaign’s strong branding with the blue theme carried throughout, as well as the way they highlight donation incentives and the program’s founding members.
The Galileo School for Gifted Learning is a tuition-free public charter school dedicated to nurturing the unique gifts of each student. The Campus Vision Capital Campaign asks supporters to contribute towards new buildings and facilities that enable the school to grow. We love this campaign’s use of the featured media section and their personal approach to the Impact Blocks, where they highlight the dreams of their students and Galileo’s role in their development.
The Food Bank of Contra Costa and Solano feeds 180,000 individuals every month and raises public awareness of issues related to food and hunger. The Nourish 365 Campaign is their recurring giving program, inviting supporters to make a monthly contribution in support of their programs. We love how they lay out the importance of recurring giving and use the Impact Blocks to draw a clear connection between dollars donated and impact on the ground.
Team Rubicon utilizes the skills and experiences of military veterans to rapidly deploy emergency response teams in response to natural disasters and humanitarian crises. This creative campaign, launched in response to the devastation caused by Hurricane Harvey, provides a unique donation incentive thanks to Team Rubicon’s corporate partnership with Garrison Brothers Distillery. We love the creative donation incentive, urgent calls to action, and Impact Blocks that spell out exactly how donations are used on the ground.
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