Join us at Collaborative, May 14-15—grab your ticket now!

Nonprofit crowdfunding campaigns

Leverage community to reach your fundraising goals faster.

Turn community support into crowdfunding success

Raise more in less time with nonprofit crowdfunding campaigns that connect and motivate. 

Showcase impact

Share your story and demonstrate collective progress toward your goal with highly configurable pages.

Build connection

Foster lasting connections to your mission and cultivate a community of engaged, long-term nonprofit supporters.

Raise more

Inspire donors to give more, faster with engaging crowdfunding tools and a streamlined online checkout.

Cultivate collective impact with crowdfunding

  • Meet your goals faster with real-time, responsive metrics that can be added anywhere on your site or thank-you page
  • Control your branding and decide which metrics to display and when
  • Show the correlation between donation dollars and meaningful results with impact tiles
  • Inspire supporters to give more and give now by showcasing matching opportunities
  • Encourage higher donations with match multipliers and qualifying minimums
  • Boost response by highlighting the amplified impact of each dollar in your progress bar and activity feed
  • Customize the look and feel of your nonprofit donation pages with unique templates, images, videos, and text
  • Provide real-time, predictive, and personalized ask amounts for every donor via Classy from GoFundMe’s Intelligent Ask Amounts
  • Foster connection and viral support with a real-time list of donor activity, comments, and reactions
  • Enable seamless giving from anywhere with mobile-optimized pages and one-click payments
  • Empower donors to give their way with credit cards, digital wallets, Venmo, PayPal, and ACH transfers
  • Access campaign-, supporter-, and transaction-level reporting in Classy Manager with advanced search, sort, filter, and customization options

Join nonprofits using crowdfunding to raise more on Classy

“We were able to build a simple, visually appealing crowdfunding campaign in Classy that is mission-focused, communicates our need, and makes it easy for donors to give.”
– Drew McGuffin, Development Systems and Relations Director

FAQs

How do nonprofit crowdfunding and peer-to-peer fundraising compare?

Crowdfunding campaigns are versatile appeals for your community’s support. Use a crowdfunding campaign to accept general donations, raise money for a specific project, or drive support for a time-based initiative. No matter what’s driving the campaign, the main call to action on a crowdfunding campaign is to donate.

The primary purpose of peer-to-peer fundraising is to recruit supporters to raise money for your organization. While one-time donations are an option, the focus is on recruiting individuals to engage their personal networks. You can run time-based peer-to-peer campaigns, offer year-round fundraising for supporters to dedicate life events, or do both simultaneously.

Which causes are best suited for nonprofit crowdfunding campaigns?

Crowdfunding works best for causes that rely on compelling storytelling and a clear, tangible impact. This includes large giving days that drive urgency and collective action, capital campaigns with specific, measurable goals, and responses to current events that inspire immediate support.

Classy’s nonprofit crowdfunding campaigns help organizations share who they are, what they do, and why it matters, making it easy to engage donors. Tools like progress bars with time-bound goals build momentum, create urgency, and encourage social sharing, helping causes maximize their reach and impact.

Are Classy’s crowdfunding tools limited to certain campaigns?

With Classy Studio, nonprofits can amplify any campaign using the social proof that makes crowdfunding pages so powerful. Enhance new or existing campaigns—like donation drives, annual giving days, year-end appeals, or corporate matching campaigns—with tools like progress bars, activity feeds, and donation matching cues.

Classy Studio can also boost engagement for evergreen campaigns and dedicated recurring giving pages.

Is there a starting cost to use Classy to nonprofit crowdfunding? 

Crowdfunding tools come standard with Classy’s subscription, empowering customers to fundraise effectively.

Can I follow up with visitors to my crowdfunding site via email?

Yes! With Classy’s Email Studio, nonprofits can use intuitive drag-and-drop tools to design personalized emails that align seamlessly with their crowdfunding campaigns.

What security and scalability measures does Classy have in place?

Classy builds security into the foundation of all our products and services.

Our comprehensive approach includes governance, continuous scanning and monitoring, and robust infrastructure. Our dedicated team receives regular training to stay updated with the latest security practices and threats.

We’re a PCI DDS Level 1 service provider that utilizes industry best practices like the OWASP Top 10. We use Cloudflare for protection and partner with Stripe, PayPal, and Coinbase for secure payments.

Learn more about our security here.

Crowdfunding for nonprofits made easy

Raise more with Classy’s nonprofit crowdfunding campaigns and powerful tools.