Website Donations

Collect one-time or recurring donations through a completely branded, mobile-responsive web page or direct appeal.

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Two live examples of nonprofit branded and mobile responsive website donation pages

Convert More Donors Into Lifetime Supporters

Through mobile-optimized design, modern branding, and giving options made easy, our pages are designed to move donors through the donation process quickly and easily, so you’ll raise more.

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Examples of fundraising website pages that are custom, branded, and that include photo updates, impact blocks, & campaign progress

Fully Branded Web Experience

  • Incorporate images, videos, colors, and text to tell your story and put your brand front and center
  • Use Impact Blocks to show how donation dollars correlate to impact
  • Incorporate a campaign progress bar to motivate supporters to help you reach your goal
  • Comment on the campaign activity wall to engage directly with your supporters
Custom donation form example with questions set by nonprofit to learn more about donors

Direct Appeals for All Occasions

  • Create simple donation forms with a direct call to action
  • Add custom questions to learn more about your donors during the donation process
  • Control the suggested donation amounts and donation frequency
  • Enable supporters to cover transaction fees
Ways to encourage recurring giving through monthly giving programs and automated thank you emails

Encourage Recurring Giving

  • Create dedicated monthly giving programs
  • Set up automated email campaigns to thank supporters for their monthly donation
  • Give supporters the control to manage their recurring gift frequency, duration, and payment method
  • Empower your team with tools to manage and edit recurring donations
Example supporter management data including total raised and recurring donation amount

Report On and Manage Supporters With Ease

  • View supporter records to get a holistic view of donation history
  • Access quick campaign health metrics to see total donations, volume of recurring gifts, and more
  • Sort, search, filter, and create your own reports that you can share with your team
  • Connect Classy to your CRM or marketing automation tools of choice via our open API

A trusted platform with all the features that are important to you.

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Sponsor Donation Matching

Add corporate or individual sponsors to your fundraising website and enable dollar-for-dollar donation matching.

Dedication and ecards icon

Dedication and eCards

Supporters can choose to dedicate their donation in honor or in memory of a loved one.

Branded emails icon

Branded Emails

Customize your background, header, logo, button color, and footer settings for a consistent brand across all emails and receipts.

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Secure and Stable

We maintain a safe environment for donor data with Level 1 PCI compliance and SSL Security, built on Amazon Web Services.

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Free Guide

Inspire Millennials to Give

Discover how to meet the expectations of this massive cohort of potential supporters in the Guide to Millennial Giving. Armed with the right insights, you can build pages that convert visitors, no matter their generation.

Download the guide to learn:

  • What inspires millennials to donate
  • How to attract their support to your organization
  • Specific strategies to incite their engagement
  • How to build lifelong relationships with this cohort
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The Classy Community

Campaigns that are changing the world.

Attract and convert more donors with donation forms and direct appeals that put your brand front and center. Easily create a direct appeal for any occasion, encourage recurring giving, and inspire donors to become lifelong supporters of your mission. Your supporters will be impressed by the beautiful and easy to use experience that allows them to see the impact of their contributions.

Bright Pink's FundHER Campaigncampaign image
Bright Pink's FundHER Campaign

Bright Pink is a nonprofit focused on the prevention and early detection of breast and ovarian cancer in young women. The FundHER campaign is their recurring giving community, inviting supporters to invest monthly in women’s health. We love how this campaign spells out the benefits and importance of monthly giving. In addition, it does a great job at highlighting donation incentives and giving a shout out to the FundHER program’s founding members.

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Seattle Audubon Society’s Membership Campaigncampaign image
Seattle Audubon Society’s Membership Campaign

The Seattle Audubon Society leads Seattle in appreciating, understanding, and protecting birds and their natural habitats. Their Membership campaign invites supporters to “flock” together to create a healthy environment where we all enjoy, respect, and care for the natural resources that sustain our community of life. We love this campaign’s strong call to action, as well as their list of membership benefits and creative theme -- This one’s for the birds!

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Operation Broken Silence’s Renewal Campaigncampaign image
Operation Broken Silence’s Renewal Campaign

Operation Broken Silence creates stunning documentary films, photography exhibits, and events that mobilize people around the world to raise support for the Sudanese people and to empower education and humanitarian relief efforts. The Renewal is their monthly giving community, inviting supporters to make a monthly contribution to support education in the Sudan. We love this campaign’s strong branding and design, as well as the exceptional storytelling that compels the reader to take action.

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Teach For America’s Alumni Challengecampaign image
Teach For America’s Alumni Challenge

Teach For America is a diverse network of leaders who confront educational inequity by teaching for at least two years and then working with unwavering commitment from every sector of society to create a nation free from this injustice. Their “Alumni Challenge” campaign asks their former teachers to become fundraisers to help continue the organization’s critical work. We love this campaign’s use of the Team Fundraising feature and leaderboards that enable alumni from different regions to compete in their fundraising, as well as the beautifully simple campaign design.

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Shriner's Hospitals for Childrencampaign image
Shriner's Hospitals for Children

Shriner's Hospitals for Children provides specialized care to children with orthopaedic conditions, burns, spinal cord injuries, and cleft lip and palate, regardless of the patients' ability to pay. Their Giving Tuesday campaign invites supporters to "Be A Hero" by making a gift in support of Shriners' patients and families. We love the use of an animated Gif to catch the eye, the clever branding, and the way they celebrate their donors on the campaign page itself.

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Thirst Project’s Student Fundraising Campaigncampaign image
Thirst Project’s Student Fundraising Campaign

The Thirst Project is a nonprofit organization working with the support of young people to end the global water crisis. Their Student Fundraising campaign empowers young supporters to get involved in the Thirst Project's mission by fundraising for the cause. We love the "Steps for Success" that help fundraisers get up and running right away, the clear and urgent calls to action throughout the page, and the clear connection between donations and impact -- every $25 donated provides one person with clean water for life.

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