Discover how to meet the expectations of this massive cohort of potential supporters in the Guide to Millennial Giving. Armed with the right insights, you can build pages that convert visitors, no matter their generation.
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Attract and convert more donors with donation forms and direct appeals that put your brand front and center. Easily create a direct appeal for any occasion, encourage recurring giving, and inspire donors to become lifelong supporters of your mission. Your supporters will be impressed by the beautiful and easy to use experience that allows them to see the impact of their contributions.
Bright Pink is a nonprofit focused on the prevention and early detection of breast and ovarian cancer in young women. The FundHER campaign is their recurring giving community, inviting supporters to invest monthly in women’s health. We love how this campaign spells out the benefits and importance of monthly giving. In addition, it does a great job at highlighting donation incentives and giving a shout out to the FundHER program’s founding members.
The Seattle Audubon Society leads Seattle in appreciating, understanding, and protecting birds and their natural habitats. Their Membership campaign invites supporters to “flock” together to create a healthy environment where we all enjoy, respect, and care for the natural resources that sustain our community of life. We love this campaign’s strong call to action, as well as their list of membership benefits and creative theme -- This one’s for the birds!
Operation Broken Silence creates stunning documentary films, photography exhibits, and events that mobilize people around the world to raise support for the Sudanese people and to empower education and humanitarian relief efforts. The Renewal is their monthly giving community, inviting supporters to make a monthly contribution to support education in the Sudan. We love this campaign’s strong branding and design, as well as the exceptional storytelling that compels the reader to take action.
Teach For America is a diverse network of leaders who confront educational inequity by teaching for at least two years and then working with unwavering commitment from every sector of society to create a nation free from this injustice. Their “Alumni Challenge” campaign asks their former teachers to become fundraisers to help continue the organization’s critical work. We love this campaign’s use of the Team Fundraising feature and leaderboards that enable alumni from different regions to compete in their fundraising, as well as the beautifully simple campaign design.
Shriner's Hospitals for Children provides specialized care to children with orthopaedic conditions, burns, spinal cord injuries, and cleft lip and palate, regardless of the patients' ability to pay. Their Giving Tuesday campaign invites supporters to "Be A Hero" by making a gift in support of Shriners' patients and families. We love the use of an animated Gif to catch the eye, the clever branding, and the way they celebrate their donors on the campaign page itself.
The Thirst Project is a nonprofit organization working with the support of young people to end the global water crisis. Their Student Fundraising campaign empowers young supporters to get involved in the Thirst Project's mission by fundraising for the cause. We love the "Steps for Success" that help fundraisers get up and running right away, the clear and urgent calls to action throughout the page, and the clear connection between donations and impact -- every $25 donated provides one person with clean water for life.
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