When First Book was online fundraising through Blackbaud Luminate, their checkout page conversion rates were sub-par. After they switched to Classy, the platform helped them increase conversion rates by 18.5 percent.
If you operate your Giving Tuesday campaign on a platform without donor acquisition and nurturing tools like those available on Classy, the day’s success threatens to be a blip on your larger fundraising calendar that fails to fuel your efforts into the year-end giving season and the following year.
Giving Tuesday is just around the corner, so use these ideas and resources to mobilize supporters and kickstart year-end fundraising.
This infographic shows how important recurring donations are for your overall fundraising strategy, for both short and long-term gains. See how you can level up your organization and boost your revenue.
By focusing their work on fundraising registrations and supporter nurturing, Tap Cancer Out drove the largest per-person value—$305.60 and achieved the highest total fundraised in BJJ Open tournament history—$185,000 toward the fight against childhood cancer in a single tournament.
