Using data collected from their search engine’s queries, Google’s Marketer’s Almanac provides insights about consumer data to marketers across sectors. With this information, you can design campaigns around popular topics and search trends and make your organization approachable to a wide range of individuals. The more approachable you are, the more likely someone is going to lend an ear, recognize the importance of your cause, and contribute to your mission.
To do some of the work for you, we’ve created an infographic that calls out some of the most popular search trends in a given year. Coupled with each trend is a tip for how you might apply this to your overall fundraising strategy. Weave popular seasonal trends into your development initiatives to stay relevant and show your community how they can support worthy causes through the things they love.
Do you run campaigns around any of these themes? If not, where do you draw inspiration for your fundraising campaigns? We’d love to hear about your experience in the comments below. Or more inspiration, explore our other fundraising ideas.