This is a guest blog by Renee Boyd, Senior Technical Recruiter at Classy.org. Here, she shares universal recruiting tips learned from her time abroad.
The “haka,” “hongi,” “beach bach,” “jandals,” and “sweet as”—these words and phrases were new to me during my year-long stint working in New Zealand. I quickly learned that “sweet as” did not mean what I thought it did but instead was synonymous with “cool” or “awesome.”
Just as the food, culture, and lingo were very new to me, so were the Kiwi recruiting techniques. Here are the top recruiting tips I learned in New Zealand which have helped me think “outside the square,” as the Kiwis would say.
1. Don’t Forget About Twitter
When it comes to recruiting tips, everyone is talking about using social media. While LinkedIn seems to reign supreme in recruitment, you also hear a lot about Facebook and Google Plus. But what about Twitter? The majority of recruiters I know based in the U.S. do not actively engage on Twitter. I used to be one of them.
During my year abroad, however, I quickly learned that Twitter is an essential tool used to improve the hiring process in other countries. It is not only utilized to engage with candidates and prospects internationally, but also to foster relationships with other recruiters and create a personal brand presence. It’s also a valuable way to follow industry leaders, learn new recruiting trends, and stay up-to-date on upcoming recruiting events in your area.
Start by creating your own personal account and building your network. Engage with your followers and post content that is relevant to them. Once you build credibility, it’s easier to interact with communities of recruiters and potential talent.
There are lots of tools out there that can help you manage your feed. The amount of content on Twitter can be overwhelming—especially the more accounts you follow—so check out TweetDeck, which allows users to organize accounts, view multiple timelines, and block out unnecessary noise.
2. Be Social and Network
It goes without saying that networking is an important recruiting tip. But the truth is, most recruiters are trying to network with candidates, not their direct competitors—other recruiters.
The recruiting community that I experienced in the South Pacific opened my eyes to what recruiting should look like. Recruiters in New Zealand and Australia are closely connected and come together on a regular basis to network, socialize, and share industry knowledge. I got a taste of this sense of community through the quarterly #RicePowWow, a New Zealand recruiting and HR professional meet-up put on by Rice Consulting. This event provides a venue for recruiters from small and large organizations to get to know each other on a personal level. After experiencing how easy it was to get plugged into a new network (in a foreign country, of all places), I thought, “How am I going to bring this back to the U.S.?”
Fellow recruiters are our best resources, and learning from industry leaders could be the thing that separates us from the rest. You may not be a full-time recruiter, but if you are involved in any kind of hiring process, networking can be beneficial. Look for opportunities to network with others who are recruiting the same type of talent. If you can’t find a meet-up or group in your city, maybe it’s time to start one.
3. Know What’s Going on Outside of the U.S.
Thanks to technology, the world is becoming a smaller place. Long distance is no longer a limiting factor and it’s easy to communicate and engage with those across the globe. As international business grows, many organizations are faced with the challenge of recruiting talent from around the world.
Technology helps, but how do you recruit internationally if you don’t know what is going on outside of the U.S.? Not only is it important to be educated on other cultures, but learning their recruiting trends is also paramount.
It was eye-opening to get out of my comfort zone and experience a new culture. I observed many commonalities in the business place. However, there were also many differences, which exposed me to new ideas and innovations. There is great value in getting out of your bubble and taking the time to learn what recruiting tips are working in other markets. It’s time that we learn from each other how to be “sweet as.”