In The State of Modern Philanthropy 2018, we found that recurring donors are over five times more valuable to your nonprofit than one-time donors. The State of Modern Philanthropy 2019 took the conversation further to examine the steps that donors take after making their first gift.
Our analysis shows that recurring donors continue to exhibit patterns and additional behaviors that make them even more valuable than just their recurring monthly gift. Ultimately, recurring donors are more than just a passive, automatic transaction; they actively give additional one-time gifts on top of their commitment.
The infographic below explores these data points further before presenting a few quick ways you can re-engage your recurring givers. Check it out.
When recurring donors raise their hands to contribute to your organization’s mission on a monthly basis, they’re demonstrating a deep commitment to your cause. It’s important you have a strategy in place to capture their interest and follow up with them regularly to come back and give again. You’ll find that they’re often willing to commit to more one-time gifts on top of their monthly commitment.