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10 Free Resources to Elevate Your Recurring Giving Program

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By Hannah Durbin

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Published June 28, 2021
Reading Time: 4 minutes

A strong recurring giving program can help improve your organization’s long-term planning by providing a consistent stream of revenue and improving cash flow throughout the year. Recurring donors are over five times more valuable to your nonprofit than one-time donors due to their higher annual giving levels and retention rates. 

recurring giving statistic

To help your organization maximize the impact of recurring giving, we’ve rounded up our top 10 recurring giving resources to educate your team, guide your decision-making, and help you grow your recurring giving program. Use these free resources to create a comprehensive strategy that will help your nonprofit amplify its impact.

Recurring Giving Resources

Guides and Templates

1. The Ultimate Guide to Recurring Giving
The Ultimate Guide to Recurring Giving

A strong recurring giving program is a must. Whether you’re just starting or are looking to level up your strategy, this comprehensive guide will help you get there. Discover tips on goal-setting, a launch plan, campaign branding, donor retention, and more.

2. 8 Email Templates to Upgrade Your Recurring Donors
8 Email Templates to Upgrade Your Recurring Donors

Once you’ve taken the leap to officially launch your recurring giving program, it’s time to learn how to craft email appeals that inspire donors to deepen their involvement. Discover new ways to initiate conversations around upgrading recurring donations and steward existing donors to give higher amounts and additional one-time gifts.

Blog Posts

Getting Started

3. Top 7 Reasons to Invest in Monthly Recurring Donations
Top 7 Reasons to Invest in Monthly Recurring Donations

If you’re still not convinced that recurring giving can help boost revenue at your nonprofit, here are a few more reasons to give it a try. Learn why recurring giving is crucial to your organization’s long-term planning for reasons like improved cash flow, strengthened donor loyalty and engagement, a heightened sense of community, and more.

4. 5 Types of Recurring Giving Programs to Consider
5 Types of Recurring Giving Programs to Consider

Not knowing which type of recurring giving program to launch can often be the reason nonprofits go without one. Discover which recurring giving program would be most beneficial for your audience as you explore these five most common program types, with a list of pros and cons for each.

5. 3 Recurring Giving Campaigns to Inspire You
3 Recurring Giving Campaigns to Inspire You

These organizations launched effective and compelling campaigns with conversion in mind, so we’ve highlighted how they did it and how you can too. With everything from pass-through parameters to custom donation pages, this blog post breaks down tangible ways your organization can elevate its program and boost revenue.

Grow and Upgrade Your Program

6. 5 Unique Ways to Thank Recurring Donors
5 Unique Ways to Thank Recurring Donors

It’s crucial to make your recurring donors feel appreciated and special. Here are five unique incentives to inspire your nonprofit’s creative thinking and simple ways to implement similar ideas at your organization.

7. 3 Powerful Strategies to Upgrade Your Recurring Giving Program
3 Powerful Strategies to Upgrade Your Recurring Giving Program

Check out these three modern strategies to consistently raise more money, every month, into the future. Learn the value of recurring frequencies, ACH payment options, and catering to Gen Z.

8. 4 Storytelling Tips to Boost Recurring Donations
4 Storytelling Tips to Boost Recurring Donations

Learn how to tell your nonprofit story in a more compelling way to forge an emotional connection with supporters and motivate them to take action. Use these four nonprofit examples as inspiration to craft your own narrative and make your donors feel like part of something meaningful.

Videos

9. How to Level Up Your Recurring Giving Program
How to Level Up Your Recurring Giving Program

This session from the Collaborative features a conversation between Tracee Henneke, the development manager of sustainability at Mobile Loaves & Fishes, and Angie Moore, the chief individual fundraising officer at CARE, about how their respective nonprofits approached recurring giving and what they’ve learned since launching their programs. They share best practices, acquisition and retention tactics, growth strategies, and more. 

10. How to Modernize Your Recurring Giving Program
How to Modernize Your Recurring Giving Program

This webinar will walk you through the elements your nonprofit needs to tailor your program to appeal to the modern online donor. Learn how to leverage eye-catching design to tell a story and build credibility, as well as ways to tailor your messaging to modern supporters.

Are You Ready to Get Started?

Dive in to this full library of resources, and learn how Classy can help you achieve your fundraising goals by visiting our recurring giving page today.

 

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Learn how top nonprofits use Classy to power their fundraising.

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