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Just Released: The State of Modern Philanthropy 2018 [REPORT]

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By Ellie Burke

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Did you know that recurring donors are 42 percent more valuable than fundraisers, and 440 percent more valuable than one-time donors?

We strongly believe that only through collaboration and the sharing of data points like these can we help nonprofits make significant social impact and progress. That’s why we’ve created a new report that closely examines donor behavior across our fundraising suite in 2017.

With our team of in-house data scientists at the helm, we leveraged proprietary data from more than 2.5 million donations, almost 20,000 active fundraising campaigns, and over 3,500 organizations ranging in size to help surface insights for the entire industry.

The information inside can help you assess your own online fundraising strategies and make data-driven decisions to grow—and make meaningful connections with—your donor base.

Image of a a page of the report

Follow along as we take you through the complex variables of the supporter journey, providing you with a deeper understanding of donor behavior that will help you accelerate change and meet modern donor expectations.

Get your copy of the full report now and learn about the modern supporter’s journey though:

  • Mobile and desktop trends
  • How campaign types impact supporter behavior
  • The lifetime financial return of different donor actions
  • The impacts of large giving events, such as Giving Tuesday, as they compare to December 31 and disaster relief efforts

As a bonus, you’ll also get a benchmarks worksheet to help you determine how your organization stacks up to our key findings.

Editor’s Note: As of May 7, 2019—The State of Modern Philanthropy 2019 is also available! Subtitled Trends in Return Donor Behavior, the latest report digs into what brings donors back and the different follow up actions they often take. Download now for insights around retention and more. 

The State of Modern Philanthropy 2018

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Learn how top nonprofits use Classy to power their fundraising.

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