A Smarter Way to Fundraise: Explore Classy’s Fundraising Intelligence Suite

Introducing a Smarter Way to Fundraise with Classy

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Published May 15, 2024 Reading Time: 3 minutes

In February, we announced Classy Studio, a revolutionary leap forward in our fundraising platform. This launch established the foundation for future innovation and opened new doors to donor engagement and activation.

We’re now leveraging our online fundraising platform, engineered to raise more in the new era of giving, to enhance the performance of fundraisers’ assets created in Studio.

As we work toward releasing four key areas of innovation, we’re excited to share how our technology provides nonprofit fundraising and marketing teams with a smarter way to raise money. Our innovations allow more personalized asks that drive larger average donation sizes, provide flexible ways to give, and inspire higher levels of generosity through fully connected scalable experiences.

Embrace the New Era of Giving with Confidence

At Classy, we know that embracing modern technology allows organizations to enhance donors’ giving journeys, instilling a profound sense of purpose and fulfillment. Becca Gregory Segovia, Classy’s Head of Marketing, recently addressed this and more in her article, The Return of a Community-Centered Fundraising Model in a Digital-First World.

As supporter pathways have evolved to become nonlinear and nonprofits adopt the principles of the donor vortex, organizations need to consider how available insights can enable smooth and personalized donor experiences facilitated by technology that makes this process faster and more efficient.

For decades, fundraisers have had to choose between conversion and flexibility. Classy’s new offerings, built on top of Classy Studio, provide a smarter way to fundraise that eliminates that trade-off and empowers fundraisers. As we work to power the future of fundraising, we’re creating new giving onramps that allow nonprofits to enhance conversion and connection through fast, modern, measurable, and secure experiences.

Soraya Alexander

Classy President and GoFundMe Chief Operating Officer

Classy’s newest launches will help nonprofits fundraise smarter with the following:

Intelligent Ask Amounts (Available Now!)

Classy is helping fundraisers personalize their asks at scale by getting the right ask in front of the right donor. Through machine learning, each donor who arrives on a donation form will receive a personalized ask unique to them, increasing the value of every donation while providing donors with an easy, seamless giving experience.

So far, our data teams have seen an 11% increase in the average donation size for customers using this new feature, and we expect this impact to grow as our technology gets smarter with more adoption.

Salesforce Nonprofit Cloud Integration (Available Now!)

Integrations are the cornerstone of a connected technology stack. Through our new native integration to Salesforce’s Nonprofit Cloud and the numerous other integrations Classy provides, nonprofits will have access to fully connected, best-in-class platforms that deliver hyperpersonalized, scalable experiences.

Giving Cart (Coming Soon!)

Modern donation experiences only allow donors to give to one campaign at a time, but Giving Cart enables donors to give in multiple ways, all at once, with e-commerce-like ease. When donors know they can make a difference in multiple ways, they have an opportunity to expand their contributions and help nonprofits raise more for their missions.

Embedded Donation Forms (Coming Soon!)

Continued improvements to Classy’s integrated donation experience mean donors can take advantage of the fastest way to check out on a nonprofit’s website. A streamlined administrator and donor journey further amplifies this enhancement, eliminating potential friction.

Engineered to Raise More

Our innovative solutions empower nonprofits, providing them with the tools and support they need to excel. At the core of our platform is a comprehensive suite of features that streamline the fundraising process, making it easier and more efficient for nonprofits to fuel their missions.

Our platform intelligently optimizes donor pathways, ensuring every interaction considers the supporter experience. Through dynamic, machine-learning-based personalization, our solutions enable nonprofits to make smarter, more personalized asks—tailored to each donor’s unique giving history and characteristics—on any giving experience.

All new embedded donation forms and our curated giving portfolios and donor journeys further enhance nonprofits’ fundraising capabilities. They guide supporters through an optimized donation flow without leaving the nonprofit’s website or redirecting them to another page.

Integrated with the Nonprofit Cloud, our platform allows organizations to deliver hyperpersonalized yet scalable experiences, maximizing their impact and effectiveness. Paired with Classy’s Giving Cart, a philanthropic storefront for nonprofits, our platform unlocks generosity and encourages greater levels of support.

Together, these solutions empower nonprofits to do their best work with a smarter way to fundraise, enabling them to raise more, engage donors more effectively, and make a lasting impact in their communities.

Smarter Throughout the Donor Journey

Our innovation isn’t just about products. It’s about empowering you to make a real difference in the world. We invite you to join us on this exciting journey and witness the transformative impact it can have on your organization.

Whether you leverage our Intelligent Ask Amounts, Salesforce Nonprofit Cloud integration, embedded donation forms, or Giving Cart, we aim to help you achieve your fundraising goals more efficiently and effectively. Let’s work together to create a brighter future for fundraising and the causes we care about.

Copy Editor: Ayanna Julien

Intelligent Ask Amounts demo on a Classy donation form

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