Explore donor giving expectations and motivations as we head into year-end giving and 2023.

Streamline the Donation Experience With Embedded Checkout

Improve your user’s experience, remove friction in the checkout process, and raise up to 28% more per website visit this giving season with Classy’s embedded checkout.

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Higher conversion. More donations.

Embedded checkout forms, as a pop-up modal or in-line embed form, were designed to convert more site visitors into donors.

Optimized Mobile Experience

Pop-up modal forms offer a mobile-first checkout experience that can be completed in four steps, and keeps donors on your main donation page.

Multiple Payment Options

Convert more donors by offering a variety of payment options, like: Venmo, PayPal, digital wallets, credit card, and ACH.

Nudges During Checkout

Nudge one-time donors to make a recurring donation and remind supporters who abandon their cart to complete their donation.

Unlock Potential With Embedded Checkout Forms

  • Improve your user’s experience and keep donors on your site with a pop-up modal checkout form
  • Leverage a simplified, guided checkout flow that’s built to convert
  • Reach more donors with more payment options: Venmo, PayPal, digital wallets, credit card, and ACH
  • Let donors choose what they impact with program designations
  • Give donors the opportunity to make a gift in honor of someone or something with tributes (Coming November!)
  • Control the donation amount and frequency you suggest
  • Boost sustained giving with recurring nudges (New!)
  • Encourage donors to complete their donation with abandoned cart notifications (New!)
  • Feature your organization’s branding by customizing your color palette
  • Keep the branding consistent across your donation page by including your organization’s logo
  • Configure recommended ask amounts and include FAQs
  • Build a campaign within Classy Manager and self-serve safelist your website
  • Embed a Classy-provided snippet of code onto your page
  • Track and understand how donors interact with your campaigns with Google Tag Manager, Classy source codes, and Google Analytics 4 (NEW!)

See Pop-Up Modal Forms in Action

Envision just how your organization can raise more with embedded checkout as a pop-up modal or in-line embed form.

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