A Smarter Way to Fundraise: Explore Classy’s Fundraising Intelligence Suite

Pursuant + Classy

Pursuant is a full-service marketing and fundraising firm dedicated to helping nonprofit organizations increase the visibility of their mission, engage with constituents, acquire new donors, and drive donor loyalty. Grounded in data science and powered by its proprietary GivingDNA wealth screening and data analytics platform, Pursuant leverages analytics to inform marketing and fundraising strategy with impactful creative and messaging.

Direct response services include: direct mail, digital, media, acquisition and annual fund, mid-level and upgrade, and web development. Analytics and insight services include: motivation-based research, strategic engagement, personalized segmentation, and customized and actionable reporting.


GivingDNA is an all-in-one fundraising analytics, data visualization, and wealth screening tool. In a single platform, you can transform how you identify, segment, and gain insights for creating hyper-personal experiences for your donors–no matter where they are in their journey.

Classy Certified Partner

Classy Certified Partners provide a range of benefits to the Classy community, offering anything from integrations, apps & extensions, or web services. All Classy Certified Partners have been thoroughly vetted and given Classy’s stamp of approval!

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