Event Marketing: Your 10-Week Social Media Plan [Checklist]

5 min
Roll of event tickets
Juliana Kelm

A detailed event marketing strategy is the modern planner’s secret to success. A big part of that strategy is a social media plan that engages existing attendees, acquires new ones, and encourages those unable to attend to follow along and join in on the excitement.

Drawing upon the social media strategies of stellar events we admire (think Skoll World Forum, SXSW, and Dreamforce) and our own experience planning the Collaborative and the Classy Awards, we created the following 10-week social media plan to help you set your event up for success.

Whether it’s time to put on your annual fundraising gala, host your charity run/walk race, or plan a conference, this day-by-day checklist will keep your social media plan on track and engage your audience as you lead up to the big occasion.

Download your plan and get started today.

Editor’s Note: This post has been updated with a fresh, refined resource. 


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