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Contributing Author
Classy is dedicated to supporting nonprofits’ core fundraising strategy. Its team of contributing authors is proud to provide organizations with the relevant resources, data, and expert insights they need to achieve their mission.
Posts by Contributing Author
Fundraising, Business & Tech
A Single Source of Truth: How Your CRM and Data Warehouse Work Together
Fundraising, Marketing, Email Marketing
Maximizing the Impact of Your Nonprofit Email Marketing Campaigns
Fundraising, Marketing
Matching Gift Marketing: Social Strategies and Templates to Fuel Your Fundraising Campaigns
Fundraising, Marketing, Digital Marketing
Beyond Clicks: A Comprehensive Approach to Optimizing Paid Ad Performance for Nonprofits
Fundraising, Product, Classy, Business & Tech
Advanced Tactics in Nonprofit Fundraising with Classy and Zapier
Fundraising, Business & Tech
The Essential Role of a Modern Data Stack in Next-Generation Nonprofit Giving
Fundraising, Marketing, Digital Marketing
How to Analyze and Optimize Organic Traffic for Your Nonprofit Website
Marketing, Digital Marketing
Mastering Google’s EEAT Guidelines: Navigating Algorithm Updates to Fuel Your Nonprofit’s Discoverability
Fundraising, Marketing, Digital Marketing, Business & Tech
Getting Ahead of Data Privacy Changes to Inform Your Acquisition Strategy
Fundraising, Marketing
Why Do People Give to Charity? The Psychology of Storytelling and Its Impact on Nonprofit Fundraising
Fundraising, Marketing, Digital Marketing
Video Marketing for Nonprofits: Content Ideas for Virality, Engagement, and Conversion
