25 Free Nonprofit Resources to Bookmark

6 min
Nonprofit guides

Here at Classy, we work to be at the forefront of nonprofit knowledge and provide valuable resources for the social impact space. We know it can be difficult, however, for any busy professional to stay on top of best practices, so to keep you from missing out on valuable content we’ve rounded up a few fan favorites all in one place.

Below are our most popular guides of all time for fundraisers, marketers, and leaders. Bookmark this page so you can refer back to these resources whenever you need.

Top Guides for Fundraisers

1. Anatomy of a Successful Fundraiser

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In this guide, we dissect 10 successful fundraising campaigns and the strategies that blew their goals out of the water. From new ideas for email tracks to motivating fundraisers, you’re bound to find a new tactic that will bolster your own results.

Get the Secrets to Success

2. The Pocket Guide to Fundraising Psychology

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Updated with the latest research, this guide explores the strategies that make your donors tick. Learn how to get inside their heads and encourage them to give.

Train Their Brains


3. The Donor Retention Handbook (Now Available as an Audiobook)

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It costs about five times more to acquire a new donor than to retain one. In this guide, you’ll discover money-saving strategies that will help you deliver what your supporters want, when they want—and keep them coming back.

Become Best Friends


4. A Comprehensive Guide to Nonprofit Welcome Emails

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First impressions can make or break any budding relationship. Learn how to put your best foot forward and tailor your approach for first-time donors, third-party donors, and event attendees.

Get Them at Hello


5. The Nonprofit’s Guide to Recurring Giving

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The average recurring donor donates 42 percent more than the average one-time donor. Grow a community of avid supporters who provide a reliable stream of revenue year-round.

Go Steady


6. The Four Phases of an Effective Peer-to-Peer Campaign

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A well-structured peer-to-peer campaign will help you anticipate any challenges and rise above them with ease. Learn how to prepare for each stage of your campaign and keep supporters engaged, all the way through.

Prep for Success


7. The Nonprofit’s Guide to Pitching to Corporate Sponsors

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This guide will help you identify potential partners, nail your pitch, and secure a lasting relationship.

Get Ready to Impress


8. How to Create a Successful Year-Round Fundraising Strategy

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A purposeful fundraising strategy keeps your team motivated, holds you accountable, and unifies your team around larger goals. Get tips and tools to craft your year-long game plan, as well as a diagram to help you get it all on one, comprehensive page.

Get the Plan for Your Plan


9. Bigger and Better: How to Grow Your Run/Walk

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Learn how to create a strategy that grows your event and guarantees a remarkable attendee experience.

On Your Marks


10. A Year of Creative Fundraising Ideas

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From pub crawls to surf competitions, this list of 100 seasonal event ideas will help you keep supporters excited and engaged, all year long. Comb through each season and choose events to fill the gaps in your fundraising strategy and raise more money.

Did Someone Say House Party?

11. 10 #GivingTuesday Email Templates

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We’ve done the work for you. Use these 10 templates to map out your email strategy leading up to the big day.

Email Strategy, Check


12. The Guide to Holiday Fundraising

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Around 30 percent of annual giving occurs in December. Learn how to manage your year-end appeals and events, and how to incorporate peer-to-peer fundraising to achieve next level holiday results.

Level Up the Holidays

Top Guides for Marketers

13. The Guide to a Modern Nonprofit

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Organizations need to enter the modern age of marketing and fundraising in order to meet donor expectations. In this guide, learn about the latest fundraising models and the steps you can take to update your brand, online presence, and communication.

Less Flintstones, More Jetsons


14. The Guide to Nonprofit Storytelling

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There’s nothing like powerful storytelling to stir the emotions and encourage giving. Dig into the elements of a good story, different mediums and tools for storytelling, and the inspiration you need to get started.

Once Upon a Time


15. A Nonprofit’s Guide to Customer Service

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Some of the most successful for-profit companies, such as Zappos, were built around a customer-centric focus. Use this guide to delight your donors and reap similar rewards.

At Your Service


16. Design Basics for Nonprofit Professionals

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When your entire team understands design basics, it helps protect your unique brand and style. In this guide you’ll learn trends and standards that help you establish brand identity, boost engagement, and more.

Design Your Impact


17. The Ultimate Guide to PR for Nonprofits

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As the PR landscape shifts for nonprofits, you can use this guide to take PR into your own hands and build an effective strategy—either in-house or with an agency—and get your story noticed.

Read All About It


18. The Nonprofit’s Guide to Google Ad Grants

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Google offers $10,000 in free advertising to nonprofit organizations. Get everything you need to set up an account and create a campaign, as well as convert traffic into committed support.

Make It Rain


19. Digital Terms Glossary for Nonprofits

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Get the lowdown on over 50 terms specific to digital marketers to ensure you keep pace with the industry.

From A to Z


20. The BIG Guide to Social Media for Nonprofits

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When it comes to social media, your growth and engagement strategies should differ from channel to channel. This guide includes key stats and trends that will help you select the right platforms and build communities of support on each one.

Let’s Get Social


Top Guides for CEOs and Founders

21. Guide to Annual Reports for Nonprofit Organizations

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Gone are the days of the boring, text-filled annual report. Learn how to make the information you share so engaging it moves readers to action.

In With the New


22. The Pocket Guide to Professional Development

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Learn how to create meaningful goals, gain further expertise, and expand your professional network in a way that purposefully drives you forward.

Suit Up


23. Money for Your Mission: Emerging Models for Success

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Why are so many of the nonprofits tackling the world’s largest problems, subscale? Discover new models of funding that are addressing this issue and allowing social impact organizations to attract investors and achieve greater impact.

Super-Size Me


24. A Leader’s Guide to Motivating Employees

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Leverage the science of organizational behavior in order to motivate your team. In this guide, you’ll learn about effective team structures and what incentivizes employees to act in certain ways so that you can achieve your collective goals.

Go, Team, Go


25. The Guide to Meaningful Nonprofit Metrics

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Get the scoop on the communication, development, and impact metrics your organization shoulder monitor to assess its overall health. Packed with industry benchmarks and helpful tips, this guide will grant insight around your performance and inform your future strategies.

Check Your Pulse



Be sure to check back on this page regularly. We’ll update it with new content and fan favorites so you stay at the forefront of industry knowledge.


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