This marks the eighth year that the world has rallied together in support of Giving Tuesday. In 2019, nonprofits raised $511 million in online donations from across the U.S. alone. At Classy, we processed a grand total of $19,433,030 from 153,543 different donors.
There’s no denying that 2019 was a record-setting year, but 2020 has now blown those results out of the water and proven to be the most impactful yet. Even after the unforeseen variables and challenges of this year, giving totals grew by 95%. At the end of the day, Classy processed $37,911,122 from 261,609 donors. This was largely due to donors giving more on average, with the average gift size growing from $112 to $130 year over year.
Check out the full infographic below for all the numbers from Giving Tuesday 2020 on Classy.
Our third-annual edition of Why America Gives showed us that the outlook heading into giving season was positive, and that people were actively planning to donate on Giving Tuesday and into the holiday season. That expectation was proven right for Giving Tuesday 2020, and we predict it will carry through the end of the year as well.
If you’re interested in exploring more numbers, insights, and data points from Giving Tuesday 2020, make sure to visit our results page. Cheers to another impactful year!