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Announcing: Giving Tuesday 2023 Results [INFOGRAPHIC]


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Published November 29, 2023 Reading Time: 2 minutes

Every fall, nonprofits rally their loyal communities around their causes to achieve awe-inspiring campaign results that drastically advance progress on their missions. 

This year marked the 11th annual celebration of Giving Tuesday. This remarkable movement of global generosity officially commences the year-end giving season.

The Giving Tuesday 2023 results collected on Classy are no different, with 3,500 nonprofits raising over $49,405,464 for good. 

Generosity Unlocked

Today, we’re thrilled to celebrate the impact each individual donor and nonprofit organization made on this massive achievement by successfully uniting more curious and loyal supporters to offer their generosity during times of need.

This year once again showed us the impact of worldwide generosity.

We often have donors ask what else they can do to help. They don’t always have additional money to give, but they do have networks to reach out to. If they’re passionate about the impact they can make, they can reach out to others to share that passion through their own texts, social media, and email to encourage them to donate and join our community on Giving Tuesday.

Broadway Cares

Classy Customer

Giving Tuesday 2023 Results Infographic

Celebrating Another Year of Global Kindness

The numbers you see here today illustrate the collective effort of every fundraising professional who dedicates their time to serving others. Thousands of beneficiaries around the world will feel the impact of this global day of giving, and the possibilities for impact grow even greater as initiatives continue into the new year. 

How to Boost Donor Retention Post-Giving Tuesday

Turn Giving Tuesday Data into Action

The collective spirit of generosity this Giving Tuesday has propelled countless causes forward, creating positive change and laying the groundwork for a brighter future.

Whether you successfully reached your fundraising goals or came up short of your target, now is the time to decode your campaign metrics to examine what worked well and identify areas that could use improvement.

When analyzing your online 2023 Giving Tuesday donations, there are a few numbers to focus on: 

    • Page and sitewide traffic 
    • Conversion rate 
    • Average donation amount 
    • Difference in recurring donations versus one-time donations 

Together, these metrics influence donation volume and help tell a story. Learn how to evaluate your campaign from a comprehensive vantage point and adopt a data-driven fundraising approach in our blog, Decoding Donation Fluctuations.

Sustain the Momentum to Fuel Ongoing Impact

At Classy, we’re honored to support the heart-led nonprofit community with tools to get your stories in front of the right donors at the right time, offer an incredible giving experience, and build lasting connections. 

Each year, our team brings all the things we learned from nonprofit organizations’ creative fundraising efforts, the latest industry data, insightful platform findings, timely thought leadership conversations, and innovative product developments to our free year-end resource hub for inspiration when you need it most. 

Here’s what you will find:

  • Templates for emails and social media posts 
  • Fundraising campaign examples and success stories
  • Fundraising strategy tips and toolkits
  • Donation form optimization ideas
  • Best practices for peer-to-peer fundraising, events, crowdfunding, and more

Check out these actionable ways to bring your strategy into the new era of fundraising and feel supported wherever you need it.

Copy Editor: Ayanna Julien

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Your Trusted Resource Hub for Year-End Fundraising

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