While some nonprofits make social media a primary pillar of their marketing strategy, others still dismiss social platforms as “not for our audience.” The truth is, people of all ages and lifestyles use social media. The vast majority of social impact organizations can use these channels to improve brand awareness, recruit new donors, and activate existing supporters.
The audience on each platform is slightly different, though. To invest in the social networks most relevant to your organization, it’s important to understand these differences. This social media demographics infographic breaks down the users of each platform by age, gender, and other characteristics. Use these insights not only to pinpoint which platforms your existing audience uses, but to explore how you can reach potential new audiences.
Social media platforms are a huge opportunity for nonprofits to connect with and mobilize their community. It’s a simple way for organizations to stay top-of-mind for their audience and create a dialogue that moves people to get more involved.
But social media can also be a valuable fundraising tool. By marketing your campaigns and crafting posts that inspire people to donate, social networks can become a place for discussing and promoting solutions to the world’s toughest problems.