INFOGRAPHIC: The Anatomy of a Donation Page
A fully customized donation page that captures your cause in a compelling and effective manner can make a big difference in how much money your organization is able to raise. It’s also important to have an intuitive, easy-to-use platform for collecting donations. You don’t want to lose supporters after they’ve decided to give because your system is difficult to navigate.
Unfortunately, many nonprofit organizations create generic donation pages that actually deter people from giving. Investing in the right fundraising platform, though, allows you to craft engaging, branded donation pages. To provide the best donor experience, give your supporters a cohesive experience that conveys security and your mission. In this infographic, we delve into what a customized donation page could look like with the right software and what the benefits are of creating one.
Online donations are growing due to simplicity, ease of use, and speed. In fact, according to a Blackbaud 2014 Online Giving Report, online giving grew 8.9% in 2014. There is no better time than now to get ahead of the game and create a custom donation page for your nonprofit. Use these tips and insights to give your online donors the simplest and most gratifying experience possible.