In the United States, organizations raised $400 million dollars on Giving Tuesday 2018. On the Classy platform alone, organizations raised over $15 million, a 49% year-over-year increase from 2017 to 2018.
There’s no doubt about it: Giving Tuesday is a massive opportunity for your nonprofit to capitalize on if you want more donors and dollars. The earlier you can start planning your campaign, refining strategies, and building a repository of Giving Tuesday knowledge, the more success you’re likely to see.
In fact, in 2018 we saw that nonprofits who used Classy’s educational resources to prepare for Giving Tuesday raised 140% more money on average.
While our webinar has passed, download our checklist to master your Giving Tuesday strategy.