Girlstart Increased Donation Volume by 22% YoY on Classy

Results on Classy so Far This Year:

22%

YoY increase in donation volume

37%

overall conversion rate

223%

YoY increase in average raised per P2P fundraiser

Girlstart provides a year-round, intensive suite of STEM (science, technology, engineering, and mathematics) education programs for K-12 girls. By utilizing Classy’s comprehensive fundraising platform, Girlstart can instill a high level of trust in its supporters by providing a streamlined donation process and showcasing the direct impact every dollar makes.  

Tapping Into Supporters’ Networks

According to Classy’s 2023 State of Modern Philanthropy report, 80% of people who give to a peer-to-peer campaign are new to the organization. This shows the power and potential of peer-to-peer fundraising as an extremely effective acquisition tool. With Classy’s peer-to-peer fundraising platform, Girlstart can tap into the networks of its supporters to inspire donations and help connect other young girls with a life-changing opportunity. 

Girlstart has transformed its fundraising processes on Classy in an upward trajectory. A fundraiser that generated $2,000 prior to Classy now generates $60,000+. The opportunities are endless, and Girlstart is taking advantage of every single one. 

Reaching More Audiences to Expand Its Mission

From the first touchpoint, Girlstart adds interested parties into their ecosystem and sets a communication train into action that sends out messages at the most opportune times. Coupled with Classy’s ease of use, multiple payment options, recurring giving tools, and more, the nonprofit is primed for increased revenue and amplified impact.