Prevent Child Abuse America Raised 2.2x More Year Over Year with Classy Studio
Mission
To prevent the abuse and neglect of our nation’s children
Challenge
Find a fast and easy way to create a compelling campaign for Giving Tuesday to drive better fundraising results
Solution
The ease and flexibility of Classy Studio allowed Prevent Child Abuse America to tell its story, optimize the supporter experience, and raise more than double on Giving Tuesday
We needed a way to get our story across to donors and potential donors. With Classy Studio, we had the flexibility to design a beautiful page and get it up and transacting quickly. I’m excited I can now create the donation pages I’ve been envisioning in my mind.
– Danah Bialoruski, Development Associate
Giving Tuesday Results on Classy Studio:
2.2x
more raised YoY
150%
raised of the goal
35%
of donors used digital wallets, PayPal, or Venmo
With the giving season fast approaching, the Prevent Child Abuse America Development team wanted to use visual storytelling to strike an emotional chord and compel donors to give, but it needed a better way to create these experiences—and fast.
A No-code Donation Page Builder
The main draws of Classy Studio were the visual design and storytelling capabilities. The Development team, which owned the campaign creation process, were not coders or designers. Starting with one of the pre-built layouts, the team used the intuitive drag-and-drop functionality and side-panel editor, including font, color scheme, hero images, and much more, to personalize different aspects of their campaign page.
These Classy Studio capabilities empowered the team to more effectively convey the important work they’re doing and the impact of a contribution while keeping consistent branding across its website and donation pages.
I was pleasantly surprised at how easy it was to create a campaign in Classy Studio. I love the drag and drop; I could move things around and build exactly what I want.
Prioritizing Experience on Giving Tuesday
The direct giving page designed in Classy Studio was easy to manage in the backend and user-friendly for every donor. With a modern look and feel, a fully responsive design, and an e-commerce checkout experience with powerful security and fraud protection, donors can confidently and securely make donations. Plus, mobile-first design has its benefits: 35% of donors made gifts with PayPal and mobile wallets like Apple Pay and Google Pay!
Incorporating Classy Studio into Its New Website
In 2024, Prevent Child Abuse America is revamping its website, and the first step is creating a new main donation page using Classy Studio. This will be the second donation page built using Classy Studio, and the Development team now has the confidence to quickly create the perfect giving experience from scratch. They are most excited to use Classy Studio’s new impact tiles to highlight how far a donation goes to prevent child abuse.
Donation websites
Collect one-time or recurring donations online with a donation website powered by Classy Studio.
